Michael Nisbet Email & Phone Number | An ambitious, inquisitive, problem-solver with 9 years marketing experience across a number of sectors. I enjoy digging into data for insights and delivering goal based marketing plans that will help grow businesses through a creative, yet strategic, approach. Multi-channel acquisition/retention, and how that can be scaled through automation (personalisation, segmentation, remarketing) is a particular area of interest I’m keen to continue exploring. Areas of interest: PPC: adwords/social/display/retargeting, keyword/targeting research, copywriting, campaign segmentation & optimisation SEO: technical/on-page, site audits & recommendations INBOUND: content ideation/writing/marketing, influencer/blogger outreach, link earning, competitor backlink analysis LOCAL SEO: citations, listings, reputation management/reviews CRO: landing pages, copywriting, a/b testing, usability auditing ANALYTICS: benchmarking & monitoring KPIs, translating data into actionable insights, reporting STRATEGY: setting goals/kpis and defining the tactics to move towards them SOCIAL MEDIA: micro-content writing/scheduling/curation, community building & management, customer service, social listening EMAIL: design, list segmentation, automation workflows TOOLS: Microsoft Office (Word, Excel, PowerPoint and Mac equivalents), Google (AdWords, Keyword Planner Analytics, Google Tag Manager, Search Console), SEO (Open Site Explorer, Ahrefs, SEMRush), Email (Mailchimp), CMS (Wordpress), Social Media (Hootsuite, Sprout Social), Outreach (Buzzsumo, Social Bro, Followerwonk), Project Management (Asana, Trello, Dropbox, Google Drive), PPC (Facebook Advertising, Adwords). Intermediate HTML & Adobe (Photoshop, InDesign) experience.

Michael Nisbet

An ambitious, inquisitive, problem-solver with 9 years marketing experience across a number of secto...
Glasgow, Scotland, United Kingdom

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Michael Nisbet’s Email michael@xleventlab.com

Michael Nisbet’s Phone Numbers

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Michael Nisbet’s Location Glasgow, Scotland, United Kingdom

Michael Nisbet’s Current Industry Xl Event Lab Headphone Disco

Michael Nisbet’s Prior Industry Mediacom | Velocity Digital | Subway | The Scottish Government

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Work Experience

Xl Event Lab

Head Of Digital

2019-08-01 00:00:00 - Present

Headphone Disco

Digital Marketing Consultant

2013-09-01 00:00:00 - Present

Mediacom

Digital Media Planner/Buyer

2016-09-01 00:00:00 - 2018-02-01 00:00:00

Velocity Digital

Digital Marketing Executive

2013-11-01 00:00:00 - 2014-02-01 00:00:00

Subway

Marketing Manager

2006-02-01 00:00:00 - 2013-08-01 00:00:00

The Scottish Government

Administrative Assistant, Press Office

2005-08-01 00:00:00 - 2006-02-01 00:00:00

Skills

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Languages

No Languages Available

FAQ About Michael Nisbet

Michael Nisbet is located at
Glasgow, Scotland, United Kingdom

Michael Nisbet is a An ambitious, inquisitive, problem-solver with 9 years marketing experience across a number of sectors. I enjoy digging into data for insights and delivering goal based marketing plans that will help grow businesses through a creative, yet strategic, approach. Multi-channel acquisition/retention, and how that can be scaled through automation (personalisation, segmentation, remarketing) is a particular area of interest I’m keen to continue exploring. Areas of interest: PPC: adwords/social/display/retargeting, keyword/targeting research, copywriting, campaign segmentation & optimisation SEO: technical/on-page, site audits & recommendations INBOUND: content ideation/writing/marketing, influencer/blogger outreach, link earning, competitor backlink analysis LOCAL SEO: citations, listings, reputation management/reviews CRO: landing pages, copywriting, a/b testing, usability auditing ANALYTICS: benchmarking & monitoring KPIs, translating data into actionable insights, reporting STRATEGY: setting goals/kpis and defining the tactics to move towards them SOCIAL MEDIA: micro-content writing/scheduling/curation, community building & management, customer service, social listening EMAIL: design, list segmentation, automation workflows TOOLS: Microsoft Office (Word, Excel, PowerPoint and Mac equivalents), Google (AdWords, Keyword Planner Analytics, Google Tag Manager, Search Console), SEO (Open Site Explorer, Ahrefs, SEMRush), Email (Mailchimp), CMS (Wordpress), Social Media (Hootsuite, Sprout Social), Outreach (Buzzsumo, Social Bro, Followerwonk), Project Management (Asana, Trello, Dropbox, Google Drive), PPC (Facebook Advertising, Adwords). Intermediate HTML & Adobe (Photoshop, InDesign) experience.

Michael Nisbet currently works in the Xl Event Lab | Headphone Disco |

No Languages Available

Michael Nisbet has prior
experience in the following industries:
Mediacom | Velocity Digital | Subway | The Scottish Government

Michael Nisbet has the following professional experience:
Xl Event Lab | Headphone Disco | Mediacom | Velocity Digital | Subway | The Scottish Government