Melissa Von Frankenberg Email & Phone Number | A JOURNEY TO INTERNATIONAL BRAND DEVELOPMENT In 2020, during the midst of the pandemic, a client asked me to consider joining his rapidly growing organization as its Chief Marketing Officer. Throughout the global crisis, I assisted my clients to strategically navigate an uncertain market while continuing to build brand strength and position them as leaders in the changed-economy. My business was doing well, yet I was compelled by the idea of taking a strong Caribbean brand and making it a force to be reckoned with on the global stage. I decided to pivot, and the rest, as they say, is history. UNLEASHING BRAND PERFORMANCE THROUGH MULTICHANNEL MARKETING TACTICS With over 12 years of experience in marketing, public relations, partnership building and strategic communications, I’ve led the charge in launching and evolving brands through traditional and digital multichannel tactics. I’ve supported the expansion of high-performing companies across a number of industries, such as alternative financing, consumer packaged goods, business process outsourcing and travel & tourism. This includes the launch, initial public offering campaign, and sustained promotion of what is now the Caribbean’s largest private credit company investing millions into high-performing mid-sized firms who are transforming the regional economy. B2B AND INFLUENCER TOUCH POINTS My breadth of experience working with businesses, nonprofits and entrepreneurs adds tremendous depth to my talents in marketing and communications. As the Chief Marketing officer at itel, the Caribbean’s largest homegrown outsourcer, I take a B2B focused approach to content development and influencer marketing to attract top global brands. My work with some of the greatest brand builders in the globe, including Chris Blackwell (Island Records and Island Outpost) and Richard Branson (Virgin), has given me exposure and access to thought leaders and changemakers who have influenced my own perspectives and approach. CREATIVITY AND LEADERSHIP I’ve lived and worked around the world managing diverse teams and tapping into creative talents that defy geographic or cultural confines. I’m a writer, community activist and design enthusiast with an eye for excellence, the intuition to seize opportunities, the courage to lead, and the expertise to drive performance.

Melissa Von Frankenberg

A JOURNEY TO INTERNATIONAL BRAND DEVELOPMENT In 2020, during the midst of the pandemic, a client ask...
Jamaica

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Melissa Von Frankenberg’s Email melissa.frankenberg@itelbpo.com

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Melissa Von Frankenberg’s Location Jamaica

Melissa Von Frankenberg’s Current Industry Itelcx

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Work Experience

Itelcx

Chief Marketing Officer

2020-09-01 00:00:00 - Present

Masterwork

Founder & Chief Storyteller

2017-07-01 00:00:00 - 2020-09-01 00:00:00

Branson Centre Of Entrepreneurship Caribbean

Partnerships & Communications Director

2013-01-01 00:00:00 - 2017-07-01 00:00:00

Unique Vacations

Senior Manager, Loyalty Programmes

2011-08-01 00:00:00 - 2013-01-01 00:00:00

Island Outpost

Regional Marketing and Sales Manager

2007-07-01 00:00:00 - 2011-06-01 00:00:00

Reggae Entertainment Televisionjamaican News Network

Group Operations Manager

2005-07-01 00:00:00 - 2007-10-01 00:00:00

Otf

Competitiveness Unit Fellow & Analyst

2003-10-01 00:00:00 - 2005-06-01 00:00:00

Canadian International Development Agency

Organizational Development Associate

2002-11-01 00:00:00 - 2003-06-01 00:00:00

Heale And Associates

Consultant

1997-09-01 00:00:00 - 2001-12-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Melissa Von Frankenberg

Melissa Von Frankenberg is located at
Jamaica

Melissa Von Frankenberg is a A JOURNEY TO INTERNATIONAL BRAND DEVELOPMENT In 2020, during the midst of the pandemic, a client asked me to consider joining his rapidly growing organization as its Chief Marketing Officer. Throughout the global crisis, I assisted my clients to strategically navigate an uncertain market while continuing to build brand strength and position them as leaders in the changed-economy. My business was doing well, yet I was compelled by the idea of taking a strong Caribbean brand and making it a force to be reckoned with on the global stage. I decided to pivot, and the rest, as they say, is history. UNLEASHING BRAND PERFORMANCE THROUGH MULTICHANNEL MARKETING TACTICS With over 12 years of experience in marketing, public relations, partnership building and strategic communications, I’ve led the charge in launching and evolving brands through traditional and digital multichannel tactics. I’ve supported the expansion of high-performing companies across a number of industries, such as alternative financing, consumer packaged goods, business process outsourcing and travel & tourism. This includes the launch, initial public offering campaign, and sustained promotion of what is now the Caribbean’s largest private credit company investing millions into high-performing mid-sized firms who are transforming the regional economy. B2B AND INFLUENCER TOUCH POINTS My breadth of experience working with businesses, nonprofits and entrepreneurs adds tremendous depth to my talents in marketing and communications. As the Chief Marketing officer at itel, the Caribbean’s largest homegrown outsourcer, I take a B2B focused approach to content development and influencer marketing to attract top global brands. My work with some of the greatest brand builders in the globe, including Chris Blackwell (Island Records and Island Outpost) and Richard Branson (Virgin), has given me exposure and access to thought leaders and changemakers who have influenced my own perspectives and approach. CREATIVITY AND LEADERSHIP I’ve lived and worked around the world managing diverse teams and tapping into creative talents that defy geographic or cultural confines. I’m a writer, community activist and design enthusiast with an eye for excellence, the intuition to seize opportunities, the courage to lead, and the expertise to drive performance.

Melissa Von Frankenberg currently works in the Itelcx |

No Languages Available

Melissa Von Frankenberg has prior
experience in the following industries:
Masterwork | Branson Centre Of Entrepreneurship Caribbean | Unique Vacations | Island Outpost | Reggae Entertainment Televisionjamaican News Network | Otf | Canadian International Development Agency | Heale And Associates

Melissa Von Frankenberg has the following professional experience:
Itelcx | Masterwork | Branson Centre Of Entrepreneurship Caribbean | Unique Vacations | Island Outpost | Reggae Entertainment Televisionjamaican News Network | Otf | Canadian International Development Agency | Heale And Associates