Melisa Schilling Email & Phone Number | 20+ years of experience serving the fin services sector, leading large investment & distributed teams in matrixed/changing corporate environments & contributing to driving market-leading performance. Expertise in B2C, B2B, investments, research, retirement & women’s marketing marketing strategy creation and planning budgeting/ forecasting, fiscal planning & reporting content, diversity/segmentation design strategy competitive research & analysis agency relationship management implementations As VP of Marketing Strategy at TIAA, support, design/implementation of Company’s marketing strategies, driving growth through clear, consistent messaging that enhances TIAA’s leadership status in the industry. Significantly contributed to enhancing customer demographics understanding & created a customer engagement approach. Currently, assist with sharpening TIAA’s point of view/approach to financial wellness by working on its value proposition, offerings & messaging design, and by creating engagement approaches for B2B/B2C audiences. To bring greater clarity to the market place, currently developing re-focused content mktg strategy, creating a Center of Excellence for all client-facing content & partner with Technology to build a Digital Asset Mgt tool targeted to drive significant savings by reducing redundancies. Assist TIAA’s development of long-term strategy creation and 5-year goals by developing aligned Go-To-Market strategies. Before, served as VP, Digital Marketing Mgr, Wealth & Investment Management (WIM), a multi-billion-dollar line of business within Wells Fargo. Drove brand awareness/consideration by directing planning/implementation of social media strategies across WIM’s multiple LOBs. Consolidated social media teams, reduced duplication of efforts/liability risk, doubled engagement through social channels. Previously, as VP, Retirement Marketing, Retirement, developed/led the Wealth, Brokerage and Retirement’s (WBR) content marketing and social media strategies, and business-building nat’l advertising campaigns for Retirement. Raised focus on an important client segment (women). Streamlined Company’s approach to content, centralized the Content function, leading to a consistent voice in the market place and a centralized content calendar & editorial team. Increased customer engagement by optimizing access to the Wells Fargo web site. Earlier, was Leader of the Women’s Mktg Segment at Wachovia/Wells Fargo & Co. Held progressive roles at Wachovia, the last as VP, Sr Mktg Consultant, Corp. Mktg. B.A., Queens College, Charlotte, NC.

Melisa Schilling

20+ years of experience serving the fin services sector, leading large investment & distributed team...
United States

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Melisa Schilling’s Email mschilling@tiaa.org

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Melisa Schilling’s Location United States

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Melisa Schilling’s Prior Industry Tiaa | Wells Fargo | Coinmach

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Work Experience

Tiaa

VP, Marketing Strategy, Financial Services, TIAA

2017-09-01 00:00:00 - 2022-11-01 00:00:00

Wells Fargo

Vice President, Retirement Marketing

2000-12-01 00:00:00 - 2017-09-01 00:00:00

Coinmach

Marketing and Event Coordinator

1996-10-01 00:00:00 - 2000-07-01 00:00:00

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Melisa Schilling is located at
United States

Melisa Schilling is a 20+ years of experience serving the fin services sector, leading large investment & distributed teams in matrixed/changing corporate environments & contributing to driving market-leading performance. Expertise in B2C, B2B, investments, research, retirement & women’s marketing marketing strategy creation and planning budgeting/ forecasting, fiscal planning & reporting content, diversity/segmentation design strategy competitive research & analysis agency relationship management implementations As VP of Marketing Strategy at TIAA, support, design/implementation of Company’s marketing strategies, driving growth through clear, consistent messaging that enhances TIAA’s leadership status in the industry. Significantly contributed to enhancing customer demographics understanding & created a customer engagement approach. Currently, assist with sharpening TIAA’s point of view/approach to financial wellness by working on its value proposition, offerings & messaging design, and by creating engagement approaches for B2B/B2C audiences. To bring greater clarity to the market place, currently developing re-focused content mktg strategy, creating a Center of Excellence for all client-facing content & partner with Technology to build a Digital Asset Mgt tool targeted to drive significant savings by reducing redundancies. Assist TIAA’s development of long-term strategy creation and 5-year goals by developing aligned Go-To-Market strategies. Before, served as VP, Digital Marketing Mgr, Wealth & Investment Management (WIM), a multi-billion-dollar line of business within Wells Fargo. Drove brand awareness/consideration by directing planning/implementation of social media strategies across WIM’s multiple LOBs. Consolidated social media teams, reduced duplication of efforts/liability risk, doubled engagement through social channels. Previously, as VP, Retirement Marketing, Retirement, developed/led the Wealth, Brokerage and Retirement’s (WBR) content marketing and social media strategies, and business-building nat’l advertising campaigns for Retirement. Raised focus on an important client segment (women). Streamlined Company’s approach to content, centralized the Content function, leading to a consistent voice in the market place and a centralized content calendar & editorial team. Increased customer engagement by optimizing access to the Wells Fargo web site. Earlier, was Leader of the Women’s Mktg Segment at Wachovia/Wells Fargo & Co. Held progressive roles at Wachovia, the last as VP, Sr Mktg Consultant, Corp. Mktg. B.A., Queens College, Charlotte, NC.