Melanie Ward Email & Phone Number | A strategic leader with a common-sense yet creative approach for commercial thinking to design customer led propositions and digital Innovation. 15 years experience of consumer innovation and insights in FS and market to deliver strategy, proposition and brand development throughout my career history. Core Competencies: - Stakeholder- confident influencer, experienced in gaining buy-in across Director/ Chief Level & exposure to CEO -Strategic thinker - turning strategy into customer solutions underpinned with commercial reality - People leader - Leading multi -disciplined squads - Experienced Agile practitioner/ Product Manager / Tribe leader / multiple squads in maturing ways of working , product roadmaps , value creation and continuous improvement. - Strong background in design thinking – Solutions focussed that deliver for both business and customer creating MVPs, backlog and roadmap management. - Experienced R&D - experiences in full innovation lifecycle from market , customer , business value and test and learn activity - Marketing Planning & campaign management -Experienced with internal Budget and Forecasting and Marketing &Media buying Planning cycles

Melanie Ward

A strategic leader with a common-sense yet creative approach for commercial thinking to design custo...
Leeds, Leeds, United Kingdom

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Melanie Ward’s Email mward@ybs.com

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Melanie Ward’s Location Leeds, Leeds, United Kingdom

Melanie Ward’s Current Industry Yorkshire Building Society

Melanie Ward’s Prior Industry Lloyds Banking | Hbos | Cpp | Scottish And Newcastle

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Customer Innovation & Fintech Lead

2019-06-01 00:00:00 - Present

Proposition development & marketing manager

2008-01-01 00:00:00 - 2014-10-01 00:00:00

Consumer Insights Manager

2006-06-01 00:00:00 - 2007-12-01 00:00:00

Research Manager

2003-01-01 00:00:00 - 2006-01-01 00:00:00

Project Manager

2001-01-01 00:00:00 - 2003-01-01 00:00:00

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Melanie Ward is a A strategic leader with a common-sense yet creative approach for commercial thinking to design customer led propositions and digital Innovation. 15 years experience of consumer innovation and insights in FS and market to deliver strategy, proposition and brand development throughout my career history. Core Competencies: - Stakeholder- confident influencer, experienced in gaining buy-in across Director/ Chief Level & exposure to CEO -Strategic thinker - turning strategy into customer solutions underpinned with commercial reality - People leader - Leading multi -disciplined squads - Experienced Agile practitioner/ Product Manager / Tribe leader / multiple squads in maturing ways of working , product roadmaps , value creation and continuous improvement. - Strong background in design thinking – Solutions focussed that deliver for both business and customer creating MVPs, backlog and roadmap management. - Experienced R&D - experiences in full innovation lifecycle from market , customer , business value and test and learn activity - Marketing Planning & campaign management -Experienced with internal Budget and Forecasting and Marketing &Media buying Planning cycles