Melaina Roberto Email & Phone Number | I am an advertising creative dedicated to increasing representation of all identities in the media. I did not see myself represented positively or authentically as a plus-size woman in advertising, and neither did my friends of color, my LGBTQ+ friends, my friends with disabilities, or anyone else who did not conform to the current social norm. The effect of not seeing yourself acting in a commercial, modeling clothing, singing on stage, or animated in a movie, no matter how inconsequential it may sound, is permeable and palpable, and makes you feel lesser than your peers. But, by combining my passion for diversity in the media with my love of fine art and design, I have committed myself to working towards genuine representation in the advertising industry. Professionally, in August of 2022, I was offered a position with the Sarita and Claire Wright Lucas Foundation (SCWLF), established in 2015 to honor the foundation’s namesake, a talented Black female prosecutor, and her unborn daughter. I am responsible for creating content, contacting awardees, maintaining the donor database, and promoting events through social media outreach. In addition, we worked together with the Urban Institute and Microsoft through their Catalyst Grant Program, surveying the community at large about knowledge, attitudes, and biases Greater Boston has towards prosecutors, with the goal of uncovering the societal gaps that prevent more Black women from going into prosecutorial roles. In addition to continuing my work with the SCWLF, I took on two internships over the summer of 2023. In March I was offered a position as an Associate Media Planner with Digitas North America, where we received a month of training from professionals at Digitas agencies across the country, followed by an assignment to a client account. I was assigned to the Victoria's Secret & PINK account, where I helped with search marketing management, including keyword development, ad creative and strategy, and trafficking recommendations. After completing the 3-month internship program, I accepted a position as a Social Media Intern with Wasserman Next Gen, where I was assigned to the Amazon Prime Student account. I created content for Prime Student brand handles, and ideated content angles and calendars. Working with the diversity, equity, and inclusion team at Wasserman, I created an educational resource titled "From Misunderstanding to Empowerment: A Comprehensive Analysis of and Resource Guide to Combating Fatphobia" to be used as DE&I curriculum and guidelines for both employees and clients.

Melaina Roberto

I am an advertising creative dedicated to increasing representation of all identities in the media....
Boston, Massachusetts, United States

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Melaina Roberto’s Email mroberto@bu.edu

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Melaina Roberto’s Location Boston, Massachusetts, United States

Melaina Roberto’s Current Industry Sarita And Claire Wright Lucas Foundation

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Work Experience

Sarita And Claire Wright Lucas Foundation

Social Media Lead and Administrative Coordinator

2022-08-01 00:00:00 - Present

Boston University Adlab

Vice President of Branding

2023-12-01 00:00:00 - 2024-05-01 00:00:00

Tartts Daycare Ctr Ii

Administrative Coordinator

2024-02-01 00:00:00 - 2024-05-01 00:00:00

Hopeful Monsters

Account Management Intern

2023-10-01 00:00:00 - 2023-12-01 00:00:00

Wasserman Next Gen

Social Media Intern

2023-06-01 00:00:00 - 2023-08-01 00:00:00

Boston University College Of Communication

Director of Marketing, COM Student Government

2022-02-01 00:00:00 - 2023-05-01 00:00:00

Digitas North America

Associate Media Planner

2023-03-01 00:00:00 - 2023-05-01 00:00:00

The Bunion

Social Media Manager

2022-09-01 00:00:00 - 2023-05-01 00:00:00

Boston University Adclub

Vice President of Branding

2022-12-01 00:00:00 - 2023-05-01 00:00:00

Wakefern Food

ShopRite from Home Associate

2019-08-01 00:00:00 - 2022-08-01 00:00:00

Premiere Creative

Digital Marketing Intern

2022-05-01 00:00:00 - 2022-08-01 00:00:00

Her Campus Bu

Public Relations and Marketing Team

2021-09-01 00:00:00 - 2021-12-01 00:00:00

Skills

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FAQ About Melaina Roberto

Melaina Roberto is located at
Boston, Massachusetts, United States

Melaina Roberto is a I am an advertising creative dedicated to increasing representation of all identities in the media. I did not see myself represented positively or authentically as a plus-size woman in advertising, and neither did my friends of color, my LGBTQ+ friends, my friends with disabilities, or anyone else who did not conform to the current social norm. The effect of not seeing yourself acting in a commercial, modeling clothing, singing on stage, or animated in a movie, no matter how inconsequential it may sound, is permeable and palpable, and makes you feel lesser than your peers. But, by combining my passion for diversity in the media with my love of fine art and design, I have committed myself to working towards genuine representation in the advertising industry. Professionally, in August of 2022, I was offered a position with the Sarita and Claire Wright Lucas Foundation (SCWLF), established in 2015 to honor the foundation’s namesake, a talented Black female prosecutor, and her unborn daughter. I am responsible for creating content, contacting awardees, maintaining the donor database, and promoting events through social media outreach. In addition, we worked together with the Urban Institute and Microsoft through their Catalyst Grant Program, surveying the community at large about knowledge, attitudes, and biases Greater Boston has towards prosecutors, with the goal of uncovering the societal gaps that prevent more Black women from going into prosecutorial roles. In addition to continuing my work with the SCWLF, I took on two internships over the summer of 2023. In March I was offered a position as an Associate Media Planner with Digitas North America, where we received a month of training from professionals at Digitas agencies across the country, followed by an assignment to a client account. I was assigned to the Victoria's Secret & PINK account, where I helped with search marketing management, including keyword development, ad creative and strategy, and trafficking recommendations. After completing the 3-month internship program, I accepted a position as a Social Media Intern with Wasserman Next Gen, where I was assigned to the Amazon Prime Student account. I created content for Prime Student brand handles, and ideated content angles and calendars. Working with the diversity, equity, and inclusion team at Wasserman, I created an educational resource titled "From Misunderstanding to Empowerment: A Comprehensive Analysis of and Resource Guide to Combating Fatphobia" to be used as DE&I curriculum and guidelines for both employees and clients.

Melaina Roberto currently works in the Sarita And Claire Wright Lucas Foundation |

No Languages Available

Melaina Roberto has prior
experience in the following industries:
Boston University Adlab | Tartts Daycare Ctr Ii | Hopeful Monsters | Wasserman Next Gen | Boston University College Of Communication | Digitas North America | The Bunion | Boston University Adclub | Wakefern Food | Premiere Creative | Her Campus Bu

Melaina Roberto has the following professional experience:
Sarita And Claire Wright Lucas Foundation | Boston University Adlab | Tartts Daycare Ctr Ii | Hopeful Monsters | Wasserman Next Gen | Boston University College Of Communication | Digitas North America | The Bunion | Boston University Adclub | Wakefern Food | Premiere Creative | Her Campus Bu