Matt Smart Email & Phone Number | For the past 20 years I have enjoyed building expertise in Fortune 50 marketing campaigns from strategy to execution. Found success collaborating with numerous category leading marketing departments and their agencies on advertising programs that drove business returns for partners including Apple, AT&T, GEICO, Hyundai, Kia, Lexus, Porsche, Red Bull, SoFi, Toyota, and TurboTax. Deeply curious student of driving business outcomes. Has executed programs that require balancing trade-offs with in-campaign reporting measurement, high-speed optimizations, and business impact. Comfortable in complex and ambiguous environments with measurable success in highly structured businesses and start-ups. Specialties: Automotive domain experience in go-to-market marketing strategies, finding product market fit, communications strategy, all automotive advertising tiers, and SaaS revenue models. Expertise in organizing complex campaigns with a diverse set of internal and external stakeholders to gain executive buy-in. Working knowledge in the various aspects of integrated advertising campaigns including TV, Print, Digital (direct and programmatic), Social, Search, OOH, and Experiential. Hands-on experience leveraging business outcomes in the planning phase of media campaigns.

Matt Smart

For the past 20 years I have enjoyed building expertise in Fortune 50 marketing campaigns from strat...
San Clemente, California, United States

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Matt Smart’s Email msmart@ford.com

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Matt Smart’s Location San Clemente, California, United States

Matt Smart’s Current Industry Ford Motor Los Angeles County Fire Department

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Work Experience

Ford Motor

Director, Marketing, Ford Model e

2023-05-01 00:00:00 - Present

Los Angeles County Fire Department

Ocean Lifeguard, Recurrent

1998-05-01 00:00:00 - Present

Edo

Regional Vice President, Brand & Agency Partnerships

2022-07-01 00:00:00 - 2023-05-01 00:00:00

Pavilion

Member

2021-05-01 00:00:00 - 2023-04-01 00:00:00

Thinkla

Co-Chair Automotive Committee // IDEA Council advisor

2016-10-01 00:00:00 - 2021-06-01 00:00:00

Cox Automotive

OEM Enterprise Media Solutions Business Development: Account Executive

2017-01-01 00:00:00 - 2018-04-01 00:00:00

Kelley Blue Book

Business Development Manager

2014-06-01 00:00:00 - 2016-12-01 00:00:00

Source Interlink

Integrated Business Development Director

2011-10-01 00:00:00 - 2014-05-01 00:00:00

Cramer Krasselt

Porsche Area West Field, Account Supervisor

2008-01-01 00:00:00 - 2010-05-01 00:00:00

Team One

Account Executive

2003-02-01 00:00:00 - 2008-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Matt Smart

Matt Smart is located at
San Clemente, California, United States

Matt Smart is a For the past 20 years I have enjoyed building expertise in Fortune 50 marketing campaigns from strategy to execution. Found success collaborating with numerous category leading marketing departments and their agencies on advertising programs that drove business returns for partners including Apple, AT&T, GEICO, Hyundai, Kia, Lexus, Porsche, Red Bull, SoFi, Toyota, and TurboTax. Deeply curious student of driving business outcomes. Has executed programs that require balancing trade-offs with in-campaign reporting measurement, high-speed optimizations, and business impact. Comfortable in complex and ambiguous environments with measurable success in highly structured businesses and start-ups. Specialties: Automotive domain experience in go-to-market marketing strategies, finding product market fit, communications strategy, all automotive advertising tiers, and SaaS revenue models. Expertise in organizing complex campaigns with a diverse set of internal and external stakeholders to gain executive buy-in. Working knowledge in the various aspects of integrated advertising campaigns including TV, Print, Digital (direct and programmatic), Social, Search, OOH, and Experiential. Hands-on experience leveraging business outcomes in the planning phase of media campaigns.

Matt Smart currently works in the Ford Motor | Los Angeles County Fire Department |

No Languages Available

Matt Smart has prior
experience in the following industries:
Edo | Pavilion | Thinkla | Cox Automotive | Kelley Blue Book | Source Interlink | Cramer Krasselt | Team One

Matt Smart has the following professional experience:
Ford Motor | Los Angeles County Fire Department | Edo | Pavilion | Thinkla | Cox Automotive | Kelley Blue Book | Source Interlink | Cramer Krasselt | Team One