Matt Resteghini Email & Phone Number | Highly motivated, performance driven, marketing executive with extensive digital, brand, and product marketing experience, and a track record of developing talented teams and building winning strategies. Equally comfortable scaling small startups with limited budgets, and driving meaningful growth at more mature businesses with larger budgets. Adept at keeping companies at the forefront of technology and innovation, using marketing automation to drive efficiency and effectiveness. Skilled at marrying performance marketing rigor with creative storytelling to achieve success. Significant accomplishments include: — Digital: Established Monster’s first B2B and B2C global CRM programs, generating over 40MM/year in incremental revenue. Successfully led various marketing automation efforts, including implementing campaign management, email marketing, lead generation, website analytics and DMP solutions. Built Total Brain’s first B2B lead gen and lead nurture programs, leveraging content syndication, SEM, social advertising and email marketing. — Brand & Product Marketing: Helped develop Monster’s “When I Grow Up” spot, which was regarded as one of the top Super Bowl ads of all time. Managed a portfolio of brands across multiple business units including FastWeb! (college scholarship search engine), Jobr (entry level market), kununu (company reviews), Monster Government Solutions, etc. Developed resurgence campaign, introducing a purple “Monster,” which is now synonymous with the brand. Led go-to-market strategy and execution for some of Monster’s most successful products including: Power Resume Search, Cloud Search and Software Suite, Social Job Ads and Premium Job Ads. Rebranded and repositioned Total Brain, launching the Mental Health Index to garner earned media coverage and position the company as a thought leader to build brand momentum. Launched #thisisnormal brand campaign to convey Total Brain’s beliefs and values and tap into a shifting culture to remove the stigma associated with mental health. — Scaling Businesses: Instrumental leader in building Monster from a small startup into a multi-billion dollar business (80 to 4,000+ employees). Led integrated marketing for Randstad’s portfolio of digital companies (i.e. Monster.com, RiseSmart, kununu, Jobr). Doubled Total Brain’s YOY revenues from 1.8 to 3.2MM in year 1.

Matt Resteghini

Highly motivated, performance driven, marketing executive with extensive digital, brand, and product...
Berlin, Massachusetts, United States

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Matt Resteghini’s Email matt.resteghini@totalbrain.com

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Matt Resteghini’s Location Berlin, Massachusetts, United States

Matt Resteghini’s Current Industry Hallmark Healthcare Workforce Technology

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Work Experience

Hallmark Healthcare Workforce Technology

Chief Marketing Officer

2022-11-01 00:00:00 - Present

Total Brain

Chief Marketing Officer

2018-01-01 00:00:00 - 2022-10-01 00:00:00

Alignable

Advisor

2017-01-01 00:00:00 - 2018-01-01 00:00:00

Randstad

Randstad Digital Ventures - Senior Vice President, Marketing

2017-01-01 00:00:00 - 2017-12-01 00:00:00

Monster

Senior Vice President, Marketing

2015-05-01 00:00:00 - 2017-01-01 00:00:00

Dreammagic Media

Founder and President

2005-01-01 00:00:00 - 2008-01-01 00:00:00

The Monster Board

Marketing Coordinator

1998-03-01 00:00:00 - 1999-11-01 00:00:00

The Main Street Journal

Staff Writer

1997-06-01 00:00:00 - 1997-07-01 00:00:00

Polygram

Radio Promotions Specialist

1996-06-01 00:00:00 - 1997-06-01 00:00:00

Hill Holliday

Traffic Direct Coordinator

1996-09-01 00:00:00 - 1996-12-01 00:00:00

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Languages

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FAQ About Matt Resteghini

Matt Resteghini is located at
Berlin, Massachusetts, United States

Matt Resteghini is a Highly motivated, performance driven, marketing executive with extensive digital, brand, and product marketing experience, and a track record of developing talented teams and building winning strategies. Equally comfortable scaling small startups with limited budgets, and driving meaningful growth at more mature businesses with larger budgets. Adept at keeping companies at the forefront of technology and innovation, using marketing automation to drive efficiency and effectiveness. Skilled at marrying performance marketing rigor with creative storytelling to achieve success. Significant accomplishments include: — Digital: Established Monster’s first B2B and B2C global CRM programs, generating over 40MM/year in incremental revenue. Successfully led various marketing automation efforts, including implementing campaign management, email marketing, lead generation, website analytics and DMP solutions. Built Total Brain’s first B2B lead gen and lead nurture programs, leveraging content syndication, SEM, social advertising and email marketing. — Brand & Product Marketing: Helped develop Monster’s “When I Grow Up” spot, which was regarded as one of the top Super Bowl ads of all time. Managed a portfolio of brands across multiple business units including FastWeb! (college scholarship search engine), Jobr (entry level market), kununu (company reviews), Monster Government Solutions, etc. Developed resurgence campaign, introducing a purple “Monster,” which is now synonymous with the brand. Led go-to-market strategy and execution for some of Monster’s most successful products including: Power Resume Search, Cloud Search and Software Suite, Social Job Ads and Premium Job Ads. Rebranded and repositioned Total Brain, launching the Mental Health Index to garner earned media coverage and position the company as a thought leader to build brand momentum. Launched #thisisnormal brand campaign to convey Total Brain’s beliefs and values and tap into a shifting culture to remove the stigma associated with mental health. — Scaling Businesses: Instrumental leader in building Monster from a small startup into a multi-billion dollar business (80 to 4,000+ employees). Led integrated marketing for Randstad’s portfolio of digital companies (i.e. Monster.com, RiseSmart, kununu, Jobr). Doubled Total Brain’s YOY revenues from 1.8 to 3.2MM in year 1.

Matt Resteghini currently works in the Hallmark Healthcare Workforce Technology |

No Languages Available

Matt Resteghini has prior
experience in the following industries:
Total Brain | Alignable | Randstad | Monster | Dreammagic Media | The Monster Board | The Main Street Journal | Polygram | Hill Holliday

Matt Resteghini has the following professional experience:
Hallmark Healthcare Workforce Technology | Total Brain | Alignable | Randstad | Monster | Dreammagic Media | The Monster Board | The Main Street Journal | Polygram | Hill Holliday