Matt Baetke Email & Phone Number | With over 20 years of marketing experience and 12 years in the educational publishing sector, I am a dynamic and highly motivated product marketing manager who leads and executes go-to-market strategies for innovative and customer-centric products and services. I hold a PMC Level III certification from the Pragmatic Institute and a Managing Up as an Employee certification from LinkedIn, demonstrating my proficiency and commitment to product marketing best practices and leadership skills. Currently, I am a Senior Manager, Product Marketing at Great Minds, where I direct and execute go-to-market launch strategies for a 60M portfolio of professional learning products and services. I have successfully promoted services packages resulting in an 85% attachment rate to product and 60 million in annual revenue. I have also mapped out user personas and the customer journey to streamline messaging and promote differentiators, as well as moderated customer visits and round table discussions to gain insights and feedback. Previously, I was a Product Marketing Manager at Logitech, where I drove the integrated go-to-market activities for a 30M portfolio of services for the market leading manufacturer of video collaboration solutions. I introduced a new sales enablement tool that increased product information retention by over 20%, and executed email marketing campaigns that featured above-average open and click-through rates. I am passionate about delivering value to customers and stakeholders, and I am always looking for new ways to enhance my product marketing skills and knowledge.

Matt Baetke

With over 20 years of marketing experience and 12 years in the educational publishing sector, I am a...
Chicago, Illinois, United States

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Matt Baetke’s Email matt.baetke@greatminds.org

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Matt Baetke’s Location Chicago, Illinois, United States

Matt Baetke’s Current Industry Great Minds

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Work Experience

Great Minds

Senior Manager, Product Marketing- Mathematics

2021-10-01 00:00:00 - Present

Logitech

Product Marketing Manager -Services (Video Collaboration)

2021-02-01 00:00:00 - 2021-08-01 00:00:00

Houghton Mifflin Harcourt

Senior Product Marketing Manager

2019-10-01 00:00:00 - 2020-10-01 00:00:00

Independent Consultant

Independent Marketing Consultant

2019-08-01 00:00:00 - 2019-12-01 00:00:00

Mcgraw Hill

Product Marketing Manager

2017-04-01 00:00:00 - 2019-08-01 00:00:00

Pearson

Product Manager, Secondary Math and Literacy

2012-02-01 00:00:00 - 2017-03-01 00:00:00

American Red Cross Of Greater Chicago

Managing Director, Health and Safety Education

1997-09-01 00:00:00 - 2007-06-01 00:00:00

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FAQ About Matt Baetke

Matt Baetke is located at
Chicago, Illinois, United States

Matt Baetke is a With over 20 years of marketing experience and 12 years in the educational publishing sector, I am a dynamic and highly motivated product marketing manager who leads and executes go-to-market strategies for innovative and customer-centric products and services. I hold a PMC Level III certification from the Pragmatic Institute and a Managing Up as an Employee certification from LinkedIn, demonstrating my proficiency and commitment to product marketing best practices and leadership skills. Currently, I am a Senior Manager, Product Marketing at Great Minds, where I direct and execute go-to-market launch strategies for a 60M portfolio of professional learning products and services. I have successfully promoted services packages resulting in an 85% attachment rate to product and 60 million in annual revenue. I have also mapped out user personas and the customer journey to streamline messaging and promote differentiators, as well as moderated customer visits and round table discussions to gain insights and feedback. Previously, I was a Product Marketing Manager at Logitech, where I drove the integrated go-to-market activities for a 30M portfolio of services for the market leading manufacturer of video collaboration solutions. I introduced a new sales enablement tool that increased product information retention by over 20%, and executed email marketing campaigns that featured above-average open and click-through rates. I am passionate about delivering value to customers and stakeholders, and I am always looking for new ways to enhance my product marketing skills and knowledge.

Matt Baetke currently works in the Great Minds |

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Matt Baetke has prior
experience in the following industries:
Logitech | Houghton Mifflin Harcourt | Independent Consultant | Mcgraw Hill | Pearson | American Red Cross Of Greater Chicago

Matt Baetke has the following professional experience:
Great Minds | Logitech | Houghton Mifflin Harcourt | Independent Consultant | Mcgraw Hill | Pearson | American Red Cross Of Greater Chicago