Mary Shawky Email & Phone Number | With 18 years in the media industry, I have assumed various roles and managed a wide portfolio of clients, driving collaboration and integration between online and offline media to drive integrated strategies and business results the thing that helped us to be shortlisted across the region’s top award ceremonies like MENA Crystals, Lynx and Effies. I have led the Digital unit for the Publicis Groupe companies where I was responsible for the Digital offering for all the clients, and I was also responsible of accelerating Digital learning and Transformation for both agency and client teams. Strategy, project management and team leadership are my core competences. I enjoy combining marketing intel with insightful learnings from viewership research, brand health trackers, retail audit, consumer insights and global trends to formulate brands communications strategy. Efficiently and effectively managing brands’ AOPs, continuously optimizing to ensure campaigns are delivering business results. Also, Leading and developing teams to effectively and efficiently handle complex projects with the desired quality in a given timeframe is one area that I have excelled into. My relationship with my clients is excellent to the extent that some regional businesses have moved to be managed from Egypt. So, I led several countries like South Africa, Egypt and Sengal markets for Sanofi client. I have also started to assume some operational roles where I started to manage the P&L of the business unit I am managing under the leadership of the country MD and the CFO. I am also responsible for growing the business unit through pitching and opening new revenue streams from existing clients. Key wins include Henkel, Marico, BP and City Edge. Finally, I have been appointed as the Africa Media lead for TCCC client for Mediacom, where I will lead the whole continent media process, strategy, and operations. My focus is to deliver consistency with Global standards, strategies and processes while leading and developing a team of senior specialists to deliver an integrated and seamless experience for the TCCC. Some of the most renowned clients that I have previously led include: Mondelez, Savola, Emirates NBD, Samsung, Etisalat, Sanofi, Heineken and Juhayna. It is my passion, dedication and drive to always do better are the key elements that define me. My motto is: "Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best"

Mary Shawky

With 18 years in the media industry, I have assumed various roles and managed a wide portfolio of cl...
Egypt

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Mary Shawky’s Email mary.shawky@mindshareworld.com

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Mary Shawky’s Location Egypt

Mary Shawky’s Current Industry Etisalat

Mary Shawky’s Prior Industry Mediacom | Starcom Mediavest | Mindshare | Shell

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Work Experience

Etisalat

Head of Media

2022-12-01 00:00:00 - Present

Mediacom

Africa Media Lead I The Coca Cola Company Account I Mediacom South Africa

2022-06-01 00:00:00 - 2022-11-01 00:00:00

Starcom Mediavest

Media Planning Director

2013-10-01 00:00:00 - 2022-08-01 00:00:00

Mindshare

Head of Strategy/ Client Leadership Director

2018-07-01 00:00:00 - 2022-06-01 00:00:00

Shell

Technical Assisstant

2005-03-01 00:00:00 - 2005-12-01 00:00:00

Skills

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Languages

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FAQ About Mary Shawky

Mary Shawky is located at
Egypt

Mary Shawky is a With 18 years in the media industry, I have assumed various roles and managed a wide portfolio of clients, driving collaboration and integration between online and offline media to drive integrated strategies and business results the thing that helped us to be shortlisted across the region’s top award ceremonies like MENA Crystals, Lynx and Effies. I have led the Digital unit for the Publicis Groupe companies where I was responsible for the Digital offering for all the clients, and I was also responsible of accelerating Digital learning and Transformation for both agency and client teams. Strategy, project management and team leadership are my core competences. I enjoy combining marketing intel with insightful learnings from viewership research, brand health trackers, retail audit, consumer insights and global trends to formulate brands communications strategy. Efficiently and effectively managing brands’ AOPs, continuously optimizing to ensure campaigns are delivering business results. Also, Leading and developing teams to effectively and efficiently handle complex projects with the desired quality in a given timeframe is one area that I have excelled into. My relationship with my clients is excellent to the extent that some regional businesses have moved to be managed from Egypt. So, I led several countries like South Africa, Egypt and Sengal markets for Sanofi client. I have also started to assume some operational roles where I started to manage the P&L of the business unit I am managing under the leadership of the country MD and the CFO. I am also responsible for growing the business unit through pitching and opening new revenue streams from existing clients. Key wins include Henkel, Marico, BP and City Edge. Finally, I have been appointed as the Africa Media lead for TCCC client for Mediacom, where I will lead the whole continent media process, strategy, and operations. My focus is to deliver consistency with Global standards, strategies and processes while leading and developing a team of senior specialists to deliver an integrated and seamless experience for the TCCC. Some of the most renowned clients that I have previously led include: Mondelez, Savola, Emirates NBD, Samsung, Etisalat, Sanofi, Heineken and Juhayna. It is my passion, dedication and drive to always do better are the key elements that define me. My motto is: "Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best" - Theodore Isaac Rubin