Mary Rolandelli Email & Phone Number | Confident, growth-minded leader. Driven by a head and heart approach, connecting data with human insight, to inform marketing strategy and 'make people move.' Proven track record of leveraging consumer insight, innovation, and executional know-how to deliver compelling brand strategy, engaging advertisements, and exceptional customer experiences all resulting in sustained profitable growth. Key Accomplishments Include: → Built The General's first in-house Brand Strategy and User Experience teams and processes from the ground up; asked to provide consultation on brand and consumer research for parent company (American Family Insurance) → Developed and launched a multi-year strategy to lead The General's brand transformation resulting in a 18% increase in consideration, a 21% increase in new business, and the company's most profitable first-quarter and full-year in over 60 years. → Lead the creation and activation of The General's first consumer segmentation resulting in enterprise-wide adoption and usage. → Drove experience transformations of the mobile app, sales website, and accompanying design system improving direct sales premium by 33% Specialties: leadership development, team building, marketing strategy, brand strategy, brand management, user experience

Mary Rolandelli

Confident, growth-minded leader. Driven by a head and heart approach, connecting data with human ins...
1401 3rd Avenue NorthApartment 407, Nashville, United States

*50 free lookup(s) per month.

No credit card required.

Mary Rolandelli’s Email mrolandelli@thegeneral.com

Mary Rolandelli’s Phone Numbers

Get MARY’s Phone Number (For Free)

Social Media

Mary Rolandelli’s Location 1401 3rd Avenue NorthApartment 407, Nashville, United States

Mary Rolandelli’s Current Industry The General

Not the Mary Rolandelli you were looking for?

Find accurate emails & phone numbers for over 700M professionals.

Work Experience

The General

Director, User Experience & Brand Strategy

2020-10-01 00:00:00 - Present

Mary Rolandelli Design

Creative Director / UX & Interaction Designer

2012-05-01 00:00:00 - 2016-12-01 00:00:00

Weichert Realtors

Senior UX/UI Designer and Front End Developer

2015-09-01 00:00:00 - 2016-09-01 00:00:00

The Fort

Senior UX/UI Designer and Full Stack Developer

2012-05-01 00:00:00 - 2015-09-01 00:00:00

Humankind Seo

Project Manager & Creative Strategist

2008-10-01 00:00:00 - 2012-05-01 00:00:00

Virtual Sciences

Project Manager & Creative Strategist

2007-01-01 00:00:00 - 2008-08-01 00:00:00

Rothstein Kass

Marketing Intern

2006-05-01 00:00:00 - 2006-12-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Mary Rolandelli

Mary Rolandelli is located at
1401 3rd Avenue NorthApartment 407, Nashville, United States

Mary Rolandelli is a Confident, growth-minded leader. Driven by a head and heart approach, connecting data with human insight, to inform marketing strategy and 'make people move.' Proven track record of leveraging consumer insight, innovation, and executional know-how to deliver compelling brand strategy, engaging advertisements, and exceptional customer experiences all resulting in sustained profitable growth. Key Accomplishments Include: → Built The General's first in-house Brand Strategy and User Experience teams and processes from the ground up; asked to provide consultation on brand and consumer research for parent company (American Family Insurance) → Developed and launched a multi-year strategy to lead The General's brand transformation resulting in a 18% increase in consideration, a 21% increase in new business, and the company's most profitable first-quarter and full-year in over 60 years. → Lead the creation and activation of The General's first consumer segmentation resulting in enterprise-wide adoption and usage. → Drove experience transformations of the mobile app, sales website, and accompanying design system improving direct sales premium by 33% Specialties: leadership development, team building, marketing strategy, brand strategy, brand management, user experience

Mary Rolandelli currently works in the The General |

No Languages Available

Mary Rolandelli has prior
experience in the following industries:
Mary Rolandelli Design | Weichert Realtors | The Fort | Humankind Seo | Virtual Sciences | Rothstein Kass

Mary Rolandelli has the following professional experience:
The General | Mary Rolandelli Design | Weichert Realtors | The Fort | Humankind Seo | Virtual Sciences | Rothstein Kass