Mary Hoogerbrugge Email & Phone Number | Mary Hoogerbrugge is branding specialist at De Positioneerders, patroness of SWOCC, and co-founder of Iris Academy. Mary has more than 20 years of experience in branding and advertising. Her fields of expertise are brand positioning, portfolio management, (internal) branding strategy and effectiveness research. In 2010 Mary founded De Positioneerders with Onno Maathuis. De Positioneerders support their clients developing a clear, sustainable positioning for their organization or brand(s) that guides future decisions and developing a brand portfolio that fits the organization ánd the market. De Positioneerders work for clients in both commercial and public / non profit markets in a broad range of sectors. (see: DePositioneerders.nl). Mary started her carrier as scientific assistent of professor Giep Franzen, at the University of Amsterdam. After 2,5 years she joint FHV BBDO. She started in 1996 as a researcher and was quickly promoted to strategic planner. From 2005 - 2008 she was appointed to be the executive strategy director, being responsible for the strategic performance of the agency. Mary is an active player in the advertising industry. Mary has been board member of SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). In 2019 she was asked to be the patroness off SWOCC, after Giep Franzen (founder of SWOCC) resigned. SWOCC stimulates knowledge development on branding and advertising. Mary strongly believes that both science and practice would benefit from a better exchange between the two, and therefor should be stimulated. Mary has been part of the steering committee of the Effie Awards and member of the head jury, and was head of the jury for the Effie category Brand campaigns. Mary is partner of Iris Academy. Together with Onno Maathuis they developed the study Brand Leadership: Positioneren voor de toekomst, a 8-days education program for branding, marketing and communication professionals. Mary lectures and publishes regularly about branding, brand positioning, integrated brand communications and accountability.

Mary Hoogerbrugge

Mary Hoogerbrugge is branding specialist at De Positioneerders, patroness of SWOCC, and co-founder o...
Amsterdam, North Holland, Netherlands

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Mary Hoogerbrugge’s Email maryhoogerbrugge@xs4all.nl

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Mary Hoogerbrugge’s Location Amsterdam, North Holland, Netherlands

Mary Hoogerbrugge’s Current Industry Iris Academy Swocc De Positioneerders

Mary Hoogerbrugge’s Prior Industry Effie Awards | Fhv Bbdo | Giep Franzen

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Work Experience

Iris Academy

Partner

2022-09-01T00:00:00.000Z - Present

Swocc

Beschermvrouwe / Patroness

2019-02-01T00:00:00.000Z - Present

De Positioneerders

Merkspecialist, Co-Founder & Owner

2010-06-01T00:00:00.000Z - Present

Effie Awards

Lid Hoofdjury En Voorzitter Stuurgroep

2016-03-01T00:00:00.000Z - 2023-04-01T00:00:00.000Z

Fhv Bbdo

Executive Strategy Director, Management Team Member

1996-12-01T00:00:00.000Z - 2008-08-01T00:00:00.000Z

Giep Franzen

Wetenschappelijk Medewerker

1994-01-01T00:00:00.000Z - 1996-01-01T00:00:00.000Z

Skills

No Skills Available

Languages

No Languages Available

FAQ About Mary Hoogerbrugge

Mary Hoogerbrugge is located at
Amsterdam, North Holland, Netherlands

Mary Hoogerbrugge is a Mary Hoogerbrugge is branding specialist at De Positioneerders, patroness of SWOCC, and co-founder of Iris Academy. Mary has more than 20 years of experience in branding and advertising. Her fields of expertise are brand positioning, portfolio management, (internal) branding strategy and effectiveness research. In 2010 Mary founded De Positioneerders with Onno Maathuis. De Positioneerders support their clients developing a clear, sustainable positioning for their organization or brand(s) that guides future decisions and developing a brand portfolio that fits the organization ánd the market. De Positioneerders work for clients in both commercial and public / non profit markets in a broad range of sectors. (see: DePositioneerders.nl). Mary started her carrier as scientific assistent of professor Giep Franzen, at the University of Amsterdam. After 2,5 years she joint FHV BBDO. She started in 1996 as a researcher and was quickly promoted to strategic planner. From 2005 - 2008 she was appointed to be the executive strategy director, being responsible for the strategic performance of the agency. Mary is an active player in the advertising industry. Mary has been board member of SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). In 2019 she was asked to be the patroness off SWOCC, after Giep Franzen (founder of SWOCC) resigned. SWOCC stimulates knowledge development on branding and advertising. Mary strongly believes that both science and practice would benefit from a better exchange between the two, and therefor should be stimulated. Mary has been part of the steering committee of the Effie Awards and member of the head jury, and was head of the jury for the Effie category Brand campaigns. Mary is partner of Iris Academy. Together with Onno Maathuis they developed the study Brand Leadership: Positioneren voor de toekomst, a 8-days education program for branding, marketing and communication professionals. Mary lectures and publishes regularly about branding, brand positioning, integrated brand communications and accountability.

Mary Hoogerbrugge currently works in the Iris Academy | Swocc | De Positioneerders |

No Languages Available

Mary Hoogerbrugge has prior
experience in the following industries:
Effie Awards | Fhv Bbdo | Giep Franzen

Mary Hoogerbrugge has the following professional experience:
Iris Academy | Swocc | De Positioneerders | Effie Awards | Fhv Bbdo | Giep Franzen

You can view Mary Hoogerbrugge’s LinkedIn profile at LinkedIn URL

Mary Hoogerbrugge’s work email
addresses are
maryhoogerbrugge@xs4all.nl

Iris Academy | Swocc | De Positioneerders |

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