Mary Beer Email & Phone Number | As a multi-award winning marketing & commercial strategist as well as a creative campaign & content producer, I build value in a wide range of cultures and industries: from broadcast to technology to professional services, education, music, brand licensing and digital delivery. From start-ups and emerging markets to revered brands and storied institutions, I have succeeded in finding new consumer relevance and commercial success, even when the odds seemed stacked against it. As Global Director of Marketing at FremantleMedia Enterprises, Commercial Director at BBC Worldwide and as Marketing Director of Flextech TV I increased revenue, reduced costs, improved brand perception and enhanced morale during challenging conditions - from mergers to rapid market change to economic austerity. In the commercial arm of the BBC, I aligned the interests of running a multi-million pound global P&L whilst protecting a national treasure and innovating the brand to benefit both the imaginations of the public and the Corporation's commercial sustainability. In addition to senior management roles, I have over 15 years agency experience working in other marketing disciplines including sales promotion, direct marketing, advertising, PR and internal comms so that I can both deliver and teach craft skills as well as lead and motivate a team. I deliver in both B2C and B2B environments, domestically and globally. I am skilled in both traditional and digital media. My passion is to deliver growth by helping companies innovate and channel their abundant creativity to best effectiveness around the needs of their consumers or audience. Clients include Viacom, ITV, IBC, AIMS, BioSure. Specialties: Marketing strategy and execution, especially in organisations where creativity and commercialism both need to flourish. Global brand strategy. Change management and motivation. Training. Qualitative research. Innovation workshops. UK and multi-national marketing. Fellow of the Royal Society of Arts.

Mary Beer

As a multi-award winning marketing & commercial strategist as well as a creative campaign & content...
London, England, United Kingdom

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Mary Beer’s Email mbeer@ibc.org

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Mary Beer’s Location London, England, United Kingdom

Mary Beer’s Current Industry Gdst

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Work Experience

Gdst

Director of Marketing & Communications -SCHS

2017-10-01 00:00:00 - Present

Biosure

Marketing, E-Commerce & Comms Director (Consultant)

2016-08-01 00:00:00 - 2017-10-01 00:00:00

Ibc International Broadcasting Convention

Marketing Consultant

2016-07-01 00:00:00 - 2016-09-01 00:00:00

Ppl

Marketing and PR Director

2014-12-01 00:00:00 - 2016-03-01 00:00:00

Bbc Worldwide

Commercial Strategy Director, Doctor Who and Sci-Fi

2013-06-01 00:00:00 - 2014-11-01 00:00:00

Ladolcemar Thinking And Action

Marketing Strategist

2003-01-01 00:00:00 - 2012-01-01 00:00:00

Promax

Session Producer and Board Director

2003-01-01 00:00:00 - 2007-01-01 00:00:00

Viacom

Consultant

2004-11-01 00:00:00 - 2005-08-01 00:00:00

Drugstore Talent Management

Partner in charge of Branded Content

2003-01-01 00:00:00 - 2005-01-01 00:00:00

Flextech Television

Director of Marketing

1998-11-01 00:00:00 - 2003-03-01 00:00:00

Edinburgh International Television Festival Brought To You By Youtube

Producer, Advisory Board Member, TVYP Masterclass teacher

1999-01-01 00:00:00 - 2003-01-01 00:00:00

Grey London

Account Director

1995-01-01 00:00:00 - 1998-01-01 00:00:00

Warl

Account Manager

1993-01-01 00:00:00 - 1995-01-01 00:00:00

Euro Rscg Biss Lancaster

Account Executive

1992-01-01 00:00:00 - 1993-01-01 00:00:00

Ap Giles

Marketing Executive & Assistant

1992-01-01 00:00:00 - 1992-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Mary Beer

Mary Beer is located at
London, England, United Kingdom

Mary Beer is a As a multi-award winning marketing & commercial strategist as well as a creative campaign & content producer, I build value in a wide range of cultures and industries: from broadcast to technology to professional services, education, music, brand licensing and digital delivery. From start-ups and emerging markets to revered brands and storied institutions, I have succeeded in finding new consumer relevance and commercial success, even when the odds seemed stacked against it. As Global Director of Marketing at FremantleMedia Enterprises, Commercial Director at BBC Worldwide and as Marketing Director of Flextech TV I increased revenue, reduced costs, improved brand perception and enhanced morale during challenging conditions - from mergers to rapid market change to economic austerity. In the commercial arm of the BBC, I aligned the interests of running a multi-million pound global P&L whilst protecting a national treasure and innovating the brand to benefit both the imaginations of the public and the Corporation's commercial sustainability. In addition to senior management roles, I have over 15 years agency experience working in other marketing disciplines including sales promotion, direct marketing, advertising, PR and internal comms so that I can both deliver and teach craft skills as well as lead and motivate a team. I deliver in both B2C and B2B environments, domestically and globally. I am skilled in both traditional and digital media. My passion is to deliver growth by helping companies innovate and channel their abundant creativity to best effectiveness around the needs of their consumers or audience. Clients include Viacom, ITV, IBC, AIMS, BioSure. Specialties: Marketing strategy and execution, especially in organisations where creativity and commercialism both need to flourish. Global brand strategy. Change management and motivation. Training. Qualitative research. Innovation workshops. UK and multi-national marketing. Fellow of the Royal Society of Arts.

Mary Beer currently works in the Gdst |

No Languages Available

Mary Beer has prior
experience in the following industries:
Biosure | Ibc International Broadcasting Convention | Ppl | Bbc Worldwide | Ladolcemar Thinking And Action | Promax | Viacom | Drugstore Talent Management | Flextech Television | Edinburgh International Television Festival Brought To You By Youtube | Grey London | Warl | Euro Rscg Biss Lancaster | Ap Giles

Mary Beer has the following professional experience:
Gdst | Biosure | Ibc International Broadcasting Convention | Ppl | Bbc Worldwide | Ladolcemar Thinking And Action | Promax | Viacom | Drugstore Talent Management | Flextech Television | Edinburgh International Television Festival Brought To You By Youtube | Grey London | Warl | Euro Rscg Biss Lancaster | Ap Giles