Marjolaine Besnard Email & Phone Number | With over 19 years of dynamic experience in both B2B and B2C environments, I have honed my expertise in the food and beverage industry, in roles both in France and internationally. My journey spans 12 years in the US and 7 years in France. Key competencies: - B2C & B2B Marketing Strategy: Led the (re)positioning efforts for various brands, whether they were market leaders or challengers (President, Black Diamond). Oversaw a comprehensive redesign and implementation of new communication platforms across TV, digital, and print. Result: a notable +2 percentage points of market share within two years. Crafted agile and adaptable strategies for Givaudan Taste & Wellbeing, navigating market changes and securing successful outcomes in Western Europe. - Business Development: Orchestrated the launch of Président butter in the US, strategically managing a CAPEX request. The outcome was a remarkable 21% market share within just one year in the pilot market. Spearheaded targeted growth initiatives in B2B, unlocking new business opportunities in alignment with overarching strategic objectives. - Innovation Development: Drove breakthrough innovations at Lactalis, including the introduction of feta spread and snacking brie. Also played a pivotal role in launching innovations for major players in the French food and beverage landscape, extending beer ranges and introducing new still and sparkling water line-ups. Headed growth innovation in Western Europe, meticulously managing consumer and sensory insights, and tailoring strategies to the unique specifics of each market. I am passionate about leveraging my strategic insights, creativity, and leadership skills to drive impactful results in senior positions within the B2B and B2C segments of the food and beverage industry.

Marjolaine Besnard

With over 19 years of dynamic experience in both B2B and B2C environments, I have honed my expertise...
Paris, Île-De-France, France

*50 free lookup(s) per month.

No credit card required.

Marjolaine Besnard’s Email mbesnard@lactalisusa.com

Marjolaine Besnard’s Phone Numbers

Get MARJOLAINE’s Phone Number (For Free)

Social Media

Marjolaine Besnard’s Location Paris, Île-De-France, France

Marjolaine Besnard’s Current Industry Givaudan Lactalis American Lactalis

Marjolaine Besnard’s Prior Industry Danone International | Unilever

Not the Marjolaine Besnard you were looking for?

Find accurate emails & phone numbers for over 700M professionals.

Work Experience

Givaudan

Marketing Director Western Europe (Benelux, France, Iberia)

2021-01-01 00:00:00 - Present

Lactalis American

Business Development Leader

2016-01-01 00:00:00 - Present

Lactalis

Marketing Team Leader

2013-01-01 00:00:00 - Present

Danone International

Associate Product Manager - Lu Brand

2003-01-01 00:00:00 - 2003-07-01 00:00:00

Unilever

Associate Product Manager - Miko, Magnum Brands

2002-06-01 00:00:00 - 2002-12-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Marjolaine Besnard

Marjolaine Besnard is located at
Paris, Île-De-France, France

Marjolaine Besnard is a With over 19 years of dynamic experience in both B2B and B2C environments, I have honed my expertise in the food and beverage industry, in roles both in France and internationally. My journey spans 12 years in the US and 7 years in France. Key competencies: - B2C & B2B Marketing Strategy: Led the (re)positioning efforts for various brands, whether they were market leaders or challengers (President, Black Diamond). Oversaw a comprehensive redesign and implementation of new communication platforms across TV, digital, and print. Result: a notable +2 percentage points of market share within two years. Crafted agile and adaptable strategies for Givaudan Taste & Wellbeing, navigating market changes and securing successful outcomes in Western Europe. - Business Development: Orchestrated the launch of Président butter in the US, strategically managing a CAPEX request. The outcome was a remarkable 21% market share within just one year in the pilot market. Spearheaded targeted growth initiatives in B2B, unlocking new business opportunities in alignment with overarching strategic objectives. - Innovation Development: Drove breakthrough innovations at Lactalis, including the introduction of feta spread and snacking brie. Also played a pivotal role in launching innovations for major players in the French food and beverage landscape, extending beer ranges and introducing new still and sparkling water line-ups. Headed growth innovation in Western Europe, meticulously managing consumer and sensory insights, and tailoring strategies to the unique specifics of each market. I am passionate about leveraging my strategic insights, creativity, and leadership skills to drive impactful results in senior positions within the B2B and B2C segments of the food and beverage industry.