Maria Flavia Email & Phone Number | Responsible for managing 75 SKU´s line products Snack (Polenguinho) and Lanches (Frescatino, Sandwich-In, Polenghi Cream Cheese e Polenghi Cremoso), being three of the leading market brands and one vice-leader in their respective market. Responsible for managing product marketing for POLENGHI for the past 9 years. Responsible for 98.5% of the campaign for main line product in the past 4 years. Responsible for sell in and sell out in the main channels of distribution sustaining a 12.5% increase in sales in the past 5 years. Responsible for the rerun of the Polenguinho brand name on TV, countrywide (commercial and private TV) resulting in a 20% raise in sell in , 22.5% in sell out, increase in rotation of the products in stores, increase in public awareness, and increase of product origin and consumption. Responsible for developing and reengineering Polenghi Cremoso, Frescatino and Frescal Ultrafiltrado products in optimization of the formula and decrease in manufacturing costs. Responsible for analyzing the portfolio of low marketing products and creation of new strategies resulting in lowering losses and raising the production of more marketable products. Responsible for managing, developing and following up the Trade: store tasting, sampling, events, actions of buy and win, floor material for customers, catalogues, planning prints, approaching, campaigns of incentive and communication material. Responsible for the success of “Projeto Pequeno Varejo”: managing partnerships to develop better retail ad wholesale distribution of HUM products (Polenguinho). Responsible for marketing strategies and management of KPI´s (sell in and sell out) Polenguinho products and launching of products based on internal and Nielsen (Scantrack e Retail Index) data. Responsible for the cash flow and forecast, develop and analysis of pricing for consumer, budgeting and long range planning (3 years in a row) of the monitored lines.

Maria Flavia

Responsible for managing 75 SKU´s line products Snack (Polenguinho) and Lanches (Frescatino, Sandwic...
Sao Paulo, Sao Paulo, Brazil

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Maria Flavia’s Email maria.flavia@polenghi.com.br

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Maria Flavia’s Location Sao Paulo, Sao Paulo, Brazil

Maria Flavia’s Current Industry Tirolez Queijos

Maria Flavia’s Prior Industry Soparrind Brongrain - Polenghi Indústria Alimentícia

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Work Experience

Tirolez Queijos

Product Coordinator

2013-09-01 00:00:00 - Present

Soparrind Brongrain - Polenghi Indústria Alimentícia

Product Manager

2004-06-01 00:00:00 - 2013-02-01 00:00:00

Skills

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Languages

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FAQ About Maria Flavia

Maria Flavia is located at
Sao Paulo, Sao Paulo, Brazil

Maria Flavia is a Responsible for managing 75 SKU´s line products Snack (Polenguinho) and Lanches (Frescatino, Sandwich-In, Polenghi Cream Cheese e Polenghi Cremoso), being three of the leading market brands and one vice-leader in their respective market. Responsible for managing product marketing for POLENGHI for the past 9 years. Responsible for 98.5% of the campaign for main line product in the past 4 years. Responsible for sell in and sell out in the main channels of distribution sustaining a 12.5% increase in sales in the past 5 years. Responsible for the rerun of the Polenguinho brand name on TV, countrywide (commercial and private TV) resulting in a 20% raise in sell in , 22.5% in sell out, increase in rotation of the products in stores, increase in public awareness, and increase of product origin and consumption. Responsible for developing and reengineering Polenghi Cremoso, Frescatino and Frescal Ultrafiltrado products in optimization of the formula and decrease in manufacturing costs. Responsible for analyzing the portfolio of low marketing products and creation of new strategies resulting in lowering losses and raising the production of more marketable products. Responsible for managing, developing and following up the Trade: store tasting, sampling, events, actions of buy and win, floor material for customers, catalogues, planning prints, approaching, campaigns of incentive and communication material. Responsible for the success of “Projeto Pequeno Varejo”: managing partnerships to develop better retail ad wholesale distribution of HUM products (Polenguinho). Responsible for marketing strategies and management of KPI´s (sell in and sell out) Polenguinho products and launching of products based on internal and Nielsen (Scantrack e Retail Index) data. Responsible for the cash flow and forecast, develop and analysis of pricing for consumer, budgeting and long range planning (3 years in a row) of the monitored lines.