Maria Carolina Lourenco Email & Phone Number | Generate growth for Disney, Marvel and Lucas Film, publishing by Liasing with Licensees to understand their business & distribution strengths and weaknesses. Strategy development with core retailers: mass market, bookstores, newsstands, catalogs, regional project implementation, etc. Approaching new non-traditional channels including: E-commerce, Catalogs, Direct Sales (i.e. Door to Door), Digital Distributors and Custom publishing customers. Lead the implementation of Digital Publishing initiatives in Brazil working with Digital Media team in Brazil for locally implementing the strategies that are being set up at a regional level for publishing digital division. Responsible for the publishing marketing Budget in Brazil.Responsible for the Legal commercial business including 5 different areas, such as: Sales Channels, New Business development and special projects, MKT and generation demand, e-digital strategy; Managing an USD 33M budget in Brazil - which has grown 32% YOY; Responsible for the turnaround business focused in profitability; Developing demand generation strategies, creating and managing measured performance with Academic and Government Segments – which has grown 68% in market share; Leading support strategy teams: Back office and Customer Services; Developing promotional campaigns: product development, price studies; Advertising Agencies Management – communication and events portfolio, MKT Annual Budget. Solid long cycle relationship with customers.Responsible for distribution channels and bookstores nationwide representing 90% of the revenue of the division of Science and Technology; Management of key accounts at Elsevier Brazil (Science&Technology) developing business and relationship with the main retail chains and distributors (BRL 31 million for 2011 - 2012); Strong relationship with Marketing/Events to develop marketing planning and sales strategy; Management of external and internal sales teams, responsible for customer retention and continuous development of new proposals focusing on extending existing contracts; Planning, implementing and managing marketing and sales activities (eg. demand generating programs); Prospecting and developing relationships with retail chains, distributors and e-commerce partners (Saraiva, Fnac, Liv Cultura, Wal-Mart and others); Setting up new Business partnerships, focusing on business development and new market niches, such as the Academic;.

Maria Carolina Lourenco

Generate growth for Disney, Marvel and Lucas Film, publishing by Liasing with Licensees to understan...
Sao Paulo, Sao Paulo, Brazil

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Maria Carolina Lourenco’s Email maria.lourenco@animaeducacao.com.br

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Maria Carolina Lourenco’s Location Sao Paulo, Sao Paulo, Brazil

Maria Carolina Lourenco’s Current Industry Kroton Grupo ENGAGE for Business

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Work Experience

Kroton

Sales and Trade Marketing Head - SETS - VPEC

2019-02-01T00:00:00.000Z - Present

Grupo ENGAGE for Business

Member

2017-10-01T00:00:00.000Z - Present

SOMOS Educação

New Business Development Head - SETS - Somos Educação

2018-05-01T00:00:00.000Z - 2019-02-01T00:00:00.000Z

Ária Estratégica

Commercial and Business Development Director | Ária Estratégica

2016-11-01T00:00:00.000Z - 2018-05-01T00:00:00.000Z

Thomson Reuters

Commercial, MKT and Business Development Director

2013-12-01T00:00:00.000Z - 2016-05-01T00:00:00.000Z

The Walt Disney Company

Business Development Manager - Disney Publishing Worldwide

2013-01-01T00:00:00.000Z - 2013-12-01T00:00:00.000Z

Elsevier

E-Books National Sales Manager

2012-09-01T00:00:00.000Z - 2012-12-01T00:00:00.000Z

Editora Abril

Product Manager

2003-07-01T00:00:00.000Z - 2006-01-01T00:00:00.000Z

Vésper

Marketing Specialist

2001-08-01T00:00:00.000Z - 2003-07-01T00:00:00.000Z

StarMedia

Project Coordinator

2000-06-01T00:00:00.000Z - 2001-01-01T00:00:00.000Z

Skills

No Skills Available

Languages

No Languages Available

FAQ About Maria Carolina Lourenco

Maria Carolina Lourenco is located at
Sao Paulo, Sao Paulo, Brazil

Maria Carolina Lourenco is a Generate growth for Disney, Marvel and Lucas Film, publishing by Liasing with Licensees to understand their business & distribution strengths and weaknesses. Strategy development with core retailers: mass market, bookstores, newsstands, catalogs, regional project implementation, etc. Approaching new non-traditional channels including: E-commerce, Catalogs, Direct Sales (i.e. Door to Door), Digital Distributors and Custom publishing customers. Lead the implementation of Digital Publishing initiatives in Brazil working with Digital Media team in Brazil for locally implementing the strategies that are being set up at a regional level for publishing digital division. Responsible for the publishing marketing Budget in Brazil.Responsible for the Legal commercial business including 5 different areas, such as: Sales Channels, New Business development and special projects, MKT and generation demand, e-digital strategy; Managing an USD 33M budget in Brazil - which has grown 32% YOY; Responsible for the turnaround business focused in profitability; Developing demand generation strategies, creating and managing measured performance with Academic and Government Segments – which has grown 68% in market share; Leading support strategy teams: Back office and Customer Services; Developing promotional campaigns: product development, price studies; Advertising Agencies Management – communication and events portfolio, MKT Annual Budget. Solid long cycle relationship with customers.Responsible for distribution channels and bookstores nationwide representing 90% of the revenue of the division of Science and Technology; Management of key accounts at Elsevier Brazil (Science&Technology) developing business and relationship with the main retail chains and distributors (BRL 31 million for 2011 - 2012); Strong relationship with Marketing/Events to develop marketing planning and sales strategy; Management of external and internal sales teams, responsible for customer retention and continuous development of new proposals focusing on extending existing contracts; Planning, implementing and managing marketing and sales activities (eg. demand generating programs); Prospecting and developing relationships with retail chains, distributors and e-commerce partners (Saraiva, Fnac, Liv Cultura, Wal-Mart and others); Setting up new Business partnerships, focusing on business development and new market niches, such as the Academic;.

Maria Carolina Lourenco currently works in the Kroton | Grupo ENGAGE for Business |

No Languages Available

Maria Carolina Lourenco has prior
experience in the following industries:
SOMOS Educação | Ária Estratégica | Thomson Reuters | The Walt Disney Company | Elsevier | Editora Abril | Vésper | StarMedia

Maria Carolina Lourenco has the following professional experience:
Kroton | Grupo ENGAGE for Business | SOMOS Educação | Ária Estratégica | Thomson Reuters | The Walt Disney Company | Elsevier | Editora Abril | Vésper | StarMedia