Marcelo Arnone Email & Phone Number | AI Spirit · Data Driven · Digital Marketing · Customer Experience · Content Marketing AI Guided spirit: apply the appropriate artificial intelligence to enhance each and every phase of digital marketing from start to finish and with all possible solutions: generative, descriptive, predictive and prescriptive. Data Driven mindset: there is no marketing to do without data, there is no experience to offer without data, no company can compete without data. Digital marketing expert, focused on the orchestration of marketing key assets and technology implementation. Customer Experience focused professional, through the intention, expectation, and satisfaction cycle management. Content Marketing Strategist expert based on Digital Conversation pillars: brand identity, user’s interests discovering, stories creation, contents production and distribution, channels management and journeys understanding. Consulting · Training · Teaching · Mentoring Consulting and training by doing with design thinking methodologies applied like personas creation, customer journey maps and business model canvas. Teaching on business schools on content marketing, account-based marketing, inbound marketing and storytelling. Mentoring people to develop their careers in marketing and Salesforce Marketing Cloud Ecosystem. Background Extensive experience in the technology businesses, in areas of marketing and sales, business development, channel partnership and internationalization processes. Expertise in Digital Marketing, eBusiness & eCommerce, Cloud & SaaS, Business Intelligence & Business Analytics. Track record Professional experience developed in startups, SMEs, large corporations, and own businesses. Starting Point On the Internet since the nineties. Attitude The glass is always half full. Hashtags #datadriven #digitalmarketing #customerexperience #marketingcloud #customerjourney #contentmarketing #inboundmarketing #marketingautomation

Marcelo Arnone

AI Spirit · Data Driven · Digital Marketing · Customer Experience · Content Marketing AI Guided spi...
Capgemini, Calle Puerto De Somport (- Edif. Oxxeo) 9, Spain

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Marcelo Arnone’s Location Capgemini, Calle Puerto De Somport (- Edif. Oxxeo) 9, Spain

Marcelo Arnone’s Current Industry Capgemini

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Work Experience

Capgemini

Salesforce Marketing Cloud • CoE Europe G2M Lead

2023-03-01 00:00:00 - Present

Icemd

Associate Professor

2016-03-01 00:00:00 - 2019-12-01 00:00:00

Eserp

Associate Professor

2018-01-01 00:00:00 - 2019-07-01 00:00:00

Mixtropy

CEO & Cofounder · Content Strategist

2014-01-01 00:00:00 - 2017-12-01 00:00:00

Blueknow

Sales & Marketing Territory Manager

2013-01-01 00:00:00 - 2013-12-01 00:00:00

Google Partners

Sales & Operations Manager (Intern)

2012-01-01 00:00:00 - 2012-12-01 00:00:00

Opentext

Sales & Channel LatAm Director

2010-01-01 00:00:00 - 2011-12-01 00:00:00

Sage

Account Manager Mid Market

2002-01-01 00:00:00 - 2005-12-01 00:00:00

Icon Team

Founder and Sales Director

1997-06-01 00:00:00 - 2001-12-01 00:00:00

Skills

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Languages

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FAQ About Marcelo Arnone

Marcelo Arnone is located at
Capgemini, Calle Puerto De Somport (- Edif. Oxxeo) 9, Spain

Marcelo Arnone is a AI Spirit · Data Driven · Digital Marketing · Customer Experience · Content Marketing AI Guided spirit: apply the appropriate artificial intelligence to enhance each and every phase of digital marketing from start to finish and with all possible solutions: generative, descriptive, predictive and prescriptive. Data Driven mindset: there is no marketing to do without data, there is no experience to offer without data, no company can compete without data. Digital marketing expert, focused on the orchestration of marketing key assets and technology implementation. Customer Experience focused professional, through the intention, expectation, and satisfaction cycle management. Content Marketing Strategist expert based on Digital Conversation pillars: brand identity, user’s interests discovering, stories creation, contents production and distribution, channels management and journeys understanding. Consulting · Training · Teaching · Mentoring Consulting and training by doing with design thinking methodologies applied like personas creation, customer journey maps and business model canvas. Teaching on business schools on content marketing, account-based marketing, inbound marketing and storytelling. Mentoring people to develop their careers in marketing and Salesforce Marketing Cloud Ecosystem. Background Extensive experience in the technology businesses, in areas of marketing and sales, business development, channel partnership and internationalization processes. Expertise in Digital Marketing, eBusiness & eCommerce, Cloud & SaaS, Business Intelligence & Business Analytics. Track record Professional experience developed in startups, SMEs, large corporations, and own businesses. Starting Point On the Internet since the nineties. Attitude The glass is always half full. Hashtags #datadriven #digitalmarketing #customerexperience #marketingcloud #customerjourney #contentmarketing #inboundmarketing #marketingautomation

Marcelo Arnone currently works in the Capgemini |

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Marcelo Arnone has prior
experience in the following industries:
Icemd | Eserp | Mixtropy | Blueknow | Google Partners | Opentext | Sage | Icon Team

Marcelo Arnone has the following professional experience:
Capgemini | Icemd | Eserp | Mixtropy | Blueknow | Google Partners | Opentext | Sage | Icon Team