Malcolm Russell Email & Phone Number | With over a decade of experience as a seasoned marketer and operations professional in the tech industry, I have worked extensively in the consumer electronics sector and am now focused on cryptocurrency and blockchain infrastructure development. I have had the privilege of working with industry leaders such as OPPO, DJI, and Insta360 across APAC, EMEA, and NA. I have run an agency, launched a brand, and built and managed teams of over 20. I have led cross-functional teams in developing go-to-market strategies, planning and delivering over 50 product launch campaigns, building communities from scratch to over 100,000 members, and driving consistent growth in both e-commerce and retail sales. As a producer, I have managed and created short and long-form videos that have been viewed tens of millions of times. As a marketer, I have grown social media and email accounts from zero to multiple millions and achieved a 40:1 ROAS on product launch campaigns. I am a systems thinker, and my approach to management, team structure, processes, and operations has resulted in complete department transformations and significantly increased overall output for organizations. 💡 Career Highlights * Overhauled the operational systems at Zogi Labs leading to an increase in company output of more than 80% over a 10-month period. * Built and managed a team of 20+ and grew Insta360's social accounts and email database from zero to multiple millions in under 2 years making them the market leader. * Led the digital marketing campaign that launched the Insta360 ONE, resulting in it being the #1 selling 360 camera globally. * Managed the digital marketing campaign for Black Friday 2018, resulting in a 40:1 ROAS and a 120% YoY increase in sales for Insta360. * Led the social media campaign for the launch of the DJI Mavic Drone series, trending #1 on YouTube and resulting in the Mavic being the #1 selling drone globally.

Malcolm Russell

With over a decade of experience as a seasoned marketer and operations professional in the tech indu...
London, London, United Kingdom

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Malcolm Russell’s Email malcolm@jessicawang.co

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Malcolm Russell’s Location London, London, United Kingdom

Malcolm Russell’s Current Industry Immin8 Labs

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Work Experience

Immin8 Labs

Co-Founder

2023-08-01 00:00:00 - Present

Jessica Wang

Head of Marketing & Co-Founder

2022-01-01 00:00:00 - 2023-09-01 00:00:00

Zogi Labs

Consultant

2022-05-01 00:00:00 - 2023-02-01 00:00:00

44th

Head of Marketing & Co-Founder

2019-10-01 00:00:00 - 2022-09-01 00:00:00

Insta360

Head of Digital Marketing

2017-02-01 00:00:00 - 2019-10-01 00:00:00

Dji

Senior Marketing Specialist

2016-04-01 00:00:00 - 2017-02-01 00:00:00

Oppo

Global Community Manager

2014-07-01 00:00:00 - 2016-04-01 00:00:00

Hatch

Marketing Manager

2012-10-01 00:00:00 - 2014-07-01 00:00:00

Fine Born

Marketing Intern

2012-09-01 00:00:00 - 2012-10-01 00:00:00

North Star Camp For Boys

Project Head and Senior Counselor

2010-06-01 00:00:00 - 2010-08-01 00:00:00

Skills

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Languages

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FAQ About Malcolm Russell

Malcolm Russell is located at
London, London, United Kingdom

Malcolm Russell is a With over a decade of experience as a seasoned marketer and operations professional in the tech industry, I have worked extensively in the consumer electronics sector and am now focused on cryptocurrency and blockchain infrastructure development. I have had the privilege of working with industry leaders such as OPPO, DJI, and Insta360 across APAC, EMEA, and NA. I have run an agency, launched a brand, and built and managed teams of over 20. I have led cross-functional teams in developing go-to-market strategies, planning and delivering over 50 product launch campaigns, building communities from scratch to over 100,000 members, and driving consistent growth in both e-commerce and retail sales. As a producer, I have managed and created short and long-form videos that have been viewed tens of millions of times. As a marketer, I have grown social media and email accounts from zero to multiple millions and achieved a 40:1 ROAS on product launch campaigns. I am a systems thinker, and my approach to management, team structure, processes, and operations has resulted in complete department transformations and significantly increased overall output for organizations. 💡 Career Highlights * Overhauled the operational systems at Zogi Labs leading to an increase in company output of more than 80% over a 10-month period. * Built and managed a team of 20+ and grew Insta360's social accounts and email database from zero to multiple millions in under 2 years making them the market leader. * Led the digital marketing campaign that launched the Insta360 ONE, resulting in it being the #1 selling 360 camera globally. * Managed the digital marketing campaign for Black Friday 2018, resulting in a 40:1 ROAS and a 120% YoY increase in sales for Insta360. * Led the social media campaign for the launch of the DJI Mavic Drone series, trending #1 on YouTube and resulting in the Mavic being the #1 selling drone globally.

Malcolm Russell currently works in the Immin8 Labs |

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Malcolm Russell has prior
experience in the following industries:
Jessica Wang | Zogi Labs | 44th | Insta360 | Dji | Oppo | Hatch | Fine Born | North Star Camp For Boys

Malcolm Russell has the following professional experience:
Immin8 Labs | Jessica Wang | Zogi Labs | 44th | Insta360 | Dji | Oppo | Hatch | Fine Born | North Star Camp For Boys