Lucimara Tudeia Email & Phone Number | Career developed in companies such as Itaú-Unibanco, Datafolha and Omni Marketing Instituto de Pesquisa • Technical knowledge and experience in market research in online and off-line environments acquired throughout 18 years. • Expertise in several qualitative and quantitative research methodologies, such as climate, communication, image evaluation, concept and product tests, habits and attitudes survey, client satisfaction, market and competition mapping, conjoint analysis, mystery user, usability studies (sites and apps), consumer journey studies and neuroscience studies. • Carried out market studies, benchmark and workshops that defined the concept, development and management of the new Itaú brand. • Expertise in all research cycles and communication and image evaluation studies, online and off-line. • Led projects involving merging, acquisition and operations rationalization; responsible for market researches. • Management of budget, relationships and supplier contracts. • Integration of twin areas and internal clients; participated in strategic committees. • Planned and conducted innovation and Sprints workshops based on Agile Marketing and Lean Marketing (Design Sprint, Design think, Advertising Sprint) concepts. Used the User-centric concept, bringing innovation and efficiency to new or already existing products and services. • Management of technical teams and people development.

Lucimara Tudeia

Career developed in companies such as Itaú-Unibanco, Datafolha and Omni Marketing Instituto de Pesqu...
Sao Paulo, Sao Paulo, Brazil

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Lucimara Tudeia’s Email lucimara.tudeia@iqvia.com

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Lucimara Tudeia’s Location Sao Paulo, Sao Paulo, Brazil

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Primary Intelligence for Consumer Health

Present

Gerente De Inteligência De Mercado

2018-10-01 00:00:00 - 2019-11-01 00:00:00

Senior Analyst In Research And Consumer Insight

2008-08-01 00:00:00 - 2017-06-01 00:00:00

Projects Coordinator

2006-02-01 00:00:00 - 2008-08-01 00:00:00

Analyst

2004-02-01 00:00:00 - 2006-02-01 00:00:00

Project Leader, Focused On The Housing Area.

2003-04-01 00:00:00 - 2003-12-01 00:00:00

Analyst

2000-02-01 00:00:00 - 2002-12-01 00:00:00

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Lucimara Tudeia is a Career developed in companies such as Itaú-Unibanco, Datafolha and Omni Marketing Instituto de Pesquisa • Technical knowledge and experience in market research in online and off-line environments acquired throughout 18 years. • Expertise in several qualitative and quantitative research methodologies, such as climate, communication, image evaluation, concept and product tests, habits and attitudes survey, client satisfaction, market and competition mapping, conjoint analysis, mystery user, usability studies (sites and apps), consumer journey studies and neuroscience studies. • Carried out market studies, benchmark and workshops that defined the concept, development and management of the new Itaú brand. • Expertise in all research cycles and communication and image evaluation studies, online and off-line. • Led projects involving merging, acquisition and operations rationalization; responsible for market researches. • Management of budget, relationships and supplier contracts. • Integration of twin areas and internal clients; participated in strategic committees. • Planned and conducted innovation and Sprints workshops based on Agile Marketing and Lean Marketing (Design Sprint, Design think, Advertising Sprint) concepts. Used the User-centric concept, bringing innovation and efficiency to new or already existing products and services. • Management of technical teams and people development.

Lucimara Tudeia has prior
experience in the following industries:
Sonda | Itau Unibanco | Omnimarketing | Datafolha | Diagonal Urbana Consultoria De Projetos Sociais E Politicas Publicas | Ipsos Brasil

Lucimara Tudeia has the following professional experience:
Iqvia | Sonda | Itau Unibanco | Omnimarketing | Datafolha | Diagonal Urbana Consultoria De Projetos Sociais E Politicas Publicas | Ipsos Brasil