Luciana Padua Email & Phone Number | I could have been charming wine connoisseurs worldwide with Argentinian Malbec, but here I am, deep in the world of data, swapping vineyards for SQL queries. My journey started somewhat unconventionally in Mendoza, Argentina, at a local winery. It was there I realized that while wine was great, my true calling was in the numbers — even if it meant analyzing detergent sales instead of wine! This decision took me through a fascinating path in analytics. Armed with a Master's in Data Science, I've navigated various roles, from dissecting market trends to leading analytics teams at several companies. Each step was less about the data itself and more about understanding what it could do for people — translating complex information into actionable insights. My approach to data — focusing on literacy and asking the right questions — was shared in my TEDx Nuremberg 2021 talk (https://www.ted.com/talks/luciana_padua_data_literacy_and_the_art_of_asking_questions). It’s about making data not just accessible, but meaningful and engaging. When not delving into data, I’m the City Director of Sofar Sounds Nuremberg, where I swap datasets for setlists, showcasing amazing local music talent.

Luciana Padua

I could have been charming wine connoisseurs worldwide with Argentinian Malbec, but here I am, deep...
Nuremberg, Bavaria, Germany

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Luciana Padua’s Email luciana.padua@adidas.com

Luciana Padua’s Phone Numbers

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Luciana Padua’s Location Nuremberg, Bavaria, Germany

Luciana Padua’s Current Industry Eurowings Digital Data Action Mentor Wokeby

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Work Experience

Eurowings Digital

Team Lead Digital Analytics

2024-06-01 00:00:00 - Present

Data Action Mentor

Data Mentor

2024-02-01 00:00:00 - Present

Wokeby

Digital Marketing Manager

2017-08-01 00:00:00 - Present

Fraunhofer Iis

Product Manager Analytics Solutions for Supply Chain

2023-10-01 00:00:00 - 2024-05-01 00:00:00

Researchgate

Senior Analytics Manager

2023-01-01 00:00:00 - 2023-09-01 00:00:00

Holidu

Team Lead Data Analytics

2021-07-01 00:00:00 - 2022-10-01 00:00:00

Impact Measures

Managing Director and Co-Founder

2019-02-01 00:00:00 - 2021-03-01 00:00:00

Adidas

Global Director Consumer Analytics

2017-07-01 00:00:00 - 2019-02-01 00:00:00

SAS

Customer Intelligence Solutions Manager Iberia

2014-10-01 00:00:00 - 2015-12-01 00:00:00

Banco Galicia

Senior Data Scientist - Business Intelligence - Marketing

2010-04-01 00:00:00 - 2011-12-01 00:00:00

Unilever

Customer Marketing Analyst - Customer Development

2009-03-01 00:00:00 - 2010-01-01 00:00:00

Grupo Penaflor

Logistics Foreign Trade Analyst

2004-11-01 00:00:00 - 2005-12-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Luciana Padua

Luciana Padua is located at
Nuremberg, Bavaria, Germany

Luciana Padua is a I could have been charming wine connoisseurs worldwide with Argentinian Malbec, but here I am, deep in the world of data, swapping vineyards for SQL queries. My journey started somewhat unconventionally in Mendoza, Argentina, at a local winery. It was there I realized that while wine was great, my true calling was in the numbers — even if it meant analyzing detergent sales instead of wine! This decision took me through a fascinating path in analytics. Armed with a Master's in Data Science, I've navigated various roles, from dissecting market trends to leading analytics teams at several companies. Each step was less about the data itself and more about understanding what it could do for people — translating complex information into actionable insights. My approach to data — focusing on literacy and asking the right questions — was shared in my TEDx Nuremberg 2021 talk (https://www.ted.com/talks/luciana_padua_data_literacy_and_the_art_of_asking_questions). It’s about making data not just accessible, but meaningful and engaging. When not delving into data, I’m the City Director of Sofar Sounds Nuremberg, where I swap datasets for setlists, showcasing amazing local music talent.

Luciana Padua currently works in the Eurowings Digital | Data Action Mentor | Wokeby |

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Luciana Padua has prior
experience in the following industries:
Fraunhofer Iis | Researchgate | Holidu | Impact Measures | Adidas | SAS | Banco Galicia | Unilever | Grupo Penaflor

Luciana Padua has the following professional experience:
Eurowings Digital | Data Action Mentor | Wokeby | Fraunhofer Iis | Researchgate | Holidu | Impact Measures | Adidas | SAS | Banco Galicia | Unilever | Grupo Penaflor