Lorraine Morrison Email & Phone Number | Agile and intuitive integrated event marketing manager with expertise in global project management, relationship building, and client engagement. An accomplished leader of complex, layered marketing programs designed to enhance brand visibility and create impactful client and prospect experiences to drive sales and asset retention. Industry sector experience includes global financial services, healthcare, technology, and academia. Opportunities for the long term: • Centralization of the event function • Shift an event strategy for the long-term • Establishment of an events decision-making methodology • Financial savings/re-allocation Services: • Event portfolio assessment, evaluation, and recommendation: o Input seeking from marketing, product marketing, sales, relationship management • Contract negotiation o Budget assessment and evaluation o Event decision-making methodology, ROI/KPIs o Event standards and best practices o Technology tools to support data management and brand management • Communications Rollout Plan: o Executive presentations and business line leadership o Talking points • Security and contingency planning assessment, evaluation, and recommendation • Crisis Management: o Exposure assessment o Short-term solutions (converting in-person to virtual) o Budget assessments o Contract re-negotiations o How to be ready post-crisis

Lorraine Morrison

Agile and intuitive integrated event marketing manager with expertise in global project management,...
New Harbor, Maine, United States

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Lorraine Morrison’s Email lmorrison@mainehealth.org

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Lorraine Morrison’s Location New Harbor, Maine, United States

Lorraine Morrison’s Current Industry Lincolnhealth

Lorraine Morrison’s Prior Industry Wayforth | Optum | Harvard Business School | State Street | Fidelity Investments

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Executive Assistant, Office of the President

2021-12-01 00:00:00 - Present

Client Support Specialist

2020-05-01 00:00:00 - 2021-12-01 00:00:00

Senior Director, Sponsorships

2016-09-01 00:00:00 - 2017-06-01 00:00:00

Senior Director, Alumni Relations

2012-07-01 00:00:00 - 2016-08-01 00:00:00

Vice President, Director of Global Events & Sponsorship, Global Marketing

2006-03-01 00:00:00 - 2012-01-01 00:00:00

Vice President

1999-01-01 00:00:00 - 2006-01-01 00:00:00

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Lorraine Morrison is a Agile and intuitive integrated event marketing manager with expertise in global project management, relationship building, and client engagement. An accomplished leader of complex, layered marketing programs designed to enhance brand visibility and create impactful client and prospect experiences to drive sales and asset retention. Industry sector experience includes global financial services, healthcare, technology, and academia. Opportunities for the long term: • Centralization of the event function • Shift an event strategy for the long-term • Establishment of an events decision-making methodology • Financial savings/re-allocation Services: • Event portfolio assessment, evaluation, and recommendation: o Input seeking from marketing, product marketing, sales, relationship management • Contract negotiation o Budget assessment and evaluation o Event decision-making methodology, ROI/KPIs o Event standards and best practices o Technology tools to support data management and brand management • Communications Rollout Plan: o Executive presentations and business line leadership o Talking points • Security and contingency planning assessment, evaluation, and recommendation • Crisis Management: o Exposure assessment o Short-term solutions (converting in-person to virtual) o Budget assessments o Contract re-negotiations o How to be ready post-crisis

Lorraine Morrison has prior
experience in the following industries:
Wayforth | Optum | Harvard Business School | State Street | Fidelity Investments

Lorraine Morrison has the following professional experience:
Lincolnhealth | Wayforth | Optum | Harvard Business School | State Street | Fidelity Investments