Lori Farrow Email & Phone Number | Seasoned B2B Digital Marketing Executive with a strong foundation in demand generation within the technology sector. Known for driving growth and building strategic marketing initiatives that bridge the gap between sales and marketing. Expertise in leveraging a mix of SEO, SEM, email marketing, and social media to nurture leads and enhance brand presence. Proven track record in improving campaign efficiency, executing account-based marketing strategies, and leading teams to exceed marketing and sales goals. Expertise: Integrated Marketing Strategy / Demand Generation / ABM / Web Analytics / Web Design & Usability / A/B Testing / Advertising / Interactive Viral Promotions / Search Engine Marketing (PPC & SEO) / Mobile Marketing / Affiliate Marketing / Social Media / Email Marketing / Inbound Marketing / Marketing Automation / Content Marketing / Events / Brand Storytelling / CRM and database segmentation / AI & ChatGPT / Process & Workflow Automation / B2B / B2C

Lori Farrow

Seasoned B2B Digital Marketing Executive with a strong foundation in demand generation within the te...
The Answer, 502-233 Nelson's Cres, Canada

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Director of Marketing

2020-10-01 00:00:00 - Present

Director of Marketing

2016-07-01 00:00:00 - 2020-09-01 00:00:00

Director, eCommerce

2013-09-01 00:00:00 - 2016-06-01 00:00:00

Manager, Online Marketing

2008-03-01 00:00:00 - 2013-09-01 00:00:00

eCommerce Manager

2004-07-01 00:00:00 - 2008-03-01 00:00:00

Web Designer/Coordinator

2003-07-01 00:00:00 - 2004-07-01 00:00:00

Web Producer

1999-07-01 00:00:00 - 2002-08-01 00:00:00

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Lori Farrow is a Seasoned B2B Digital Marketing Executive with a strong foundation in demand generation within the technology sector. Known for driving growth and building strategic marketing initiatives that bridge the gap between sales and marketing. Expertise in leveraging a mix of SEO, SEM, email marketing, and social media to nurture leads and enhance brand presence. Proven track record in improving campaign efficiency, executing account-based marketing strategies, and leading teams to exceed marketing and sales goals. Expertise: Integrated Marketing Strategy / Demand Generation / ABM / Web Analytics / Web Design & Usability / A/B Testing / Advertising / Interactive Viral Promotions / Search Engine Marketing (PPC & SEO) / Mobile Marketing / Affiliate Marketing / Social Media / Email Marketing / Inbound Marketing / Marketing Automation / Content Marketing / Events / Brand Storytelling / CRM and database segmentation / AI & ChatGPT / Process & Workflow Automation / B2B / B2C