Lisa Carr Email & Phone Number | A strategic first, omni-channel business leader with 14 years experience in the primary disciplines of Ecommerce, Digital Marketing and Merchandising. Proven and visible positive impact made upon entry and handed over on departure of stronger, motivated, and developed teams, driven by high levels of self-motivation for improvements. Finds managing people and coaching them to achieve their potential rewarding. Stretch across each business to support, develop and work together to build a stronger business culture. Ability to enter a business, evaluate the cost base, tools used, business practices and processes and make an immediate impact on profitability and YoY growth. Ecommerce and Merchandising: Experience gained from products, services and subscriptions across multiple industries (FMCG, Telecom/TV, Clothing, Footwear, Accessories and Sports Technology). Key focus points include replatform and roadmap project management, content/storytelling, core and digital merchandising, promotional trade planning, customer experience (Customer service, UX, UI, CRM), SEO technical and key word strategies and analytical decision making. Digital Marketing: Strong understanding of performance marketing channels (Affiliates, Paid search and Paid social) on how to drive acquisition through the buying funnel. Also able to implement email database growth strategies, plan programmes and tactics to strengthen retention and produce the most productive customer cohorts. Strategy: A strategic first, business leader who is able to develop short, medium and long term business plans and present back to a board level by utilising analytics and market data, across various channels and countries. Budgets: Able to budget plan top down and bottom up with lean and large budgets (Largest spend budget of 63m which was team based or 1.4m fully owned. Largest sales budget 2b which was team based or 30m fully owned). Owned and built department P&L’s for existing and new businesses/markets. Leadership: Able to enter businesses and lead team members into highly functioning, fully efficient and motivated employees. Also able to manage upwards and take leaders on the digital journey.

Lisa Carr

A strategic first, omni-channel business leader with 14 years experience in the primary disciplines...
Lulu Guinness, 25 Farringdon Street, United Kingdom

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Lisa Carr’s Email lisa.carr@uk.tesco.com

Lisa Carr’s Phone Numbers +44 23 9283 ****

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Lisa Carr’s Location Lulu Guinness, 25 Farringdon Street, United Kingdom

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Work Experience

Catapult

Director of Ecommerce

2022-07-01 00:00:00 - 2022-09-01 00:00:00

Lulu Guinness

Head of Ecommerce (Digital Director equivalent)

2020-05-01 00:00:00 - 2022-07-01 00:00:00

Agent Provocateur

Head Of Ecommerce and Customer Experience (Ecommerce Director equivalent)

2017-12-01 00:00:00 - 2020-04-01 00:00:00

Fitflop

Ecommerce Manager

2016-01-01 00:00:00 - 2017-12-01 00:00:00

BT

Ecommerce Marketing Manager

2015-06-01 00:00:00 - 2015-12-01 00:00:00

Tesco

Online Trading Marketing Manager (Ecommerce Manager equivalent)

2013-08-01 00:00:00 - 2015-04-01 00:00:00

Roche Pharmaceuticals

Project Administrator

2006-01-01 00:00:00 - 2008-01-01 00:00:00

Interactive Market Systems

Client Executive

2004-07-01 00:00:00 - 2006-07-01 00:00:00

Skills

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Languages

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FAQ About Lisa Carr

Lisa Carr is located at
Lulu Guinness, 25 Farringdon Street, United Kingdom

Lisa Carr is a A strategic first, omni-channel business leader with 14 years experience in the primary disciplines of Ecommerce, Digital Marketing and Merchandising. Proven and visible positive impact made upon entry and handed over on departure of stronger, motivated, and developed teams, driven by high levels of self-motivation for improvements. Finds managing people and coaching them to achieve their potential rewarding. Stretch across each business to support, develop and work together to build a stronger business culture. Ability to enter a business, evaluate the cost base, tools used, business practices and processes and make an immediate impact on profitability and YoY growth. Ecommerce and Merchandising: Experience gained from products, services and subscriptions across multiple industries (FMCG, Telecom/TV, Clothing, Footwear, Accessories and Sports Technology). Key focus points include replatform and roadmap project management, content/storytelling, core and digital merchandising, promotional trade planning, customer experience (Customer service, UX, UI, CRM), SEO technical and key word strategies and analytical decision making. Digital Marketing: Strong understanding of performance marketing channels (Affiliates, Paid search and Paid social) on how to drive acquisition through the buying funnel. Also able to implement email database growth strategies, plan programmes and tactics to strengthen retention and produce the most productive customer cohorts. Strategy: A strategic first, business leader who is able to develop short, medium and long term business plans and present back to a board level by utilising analytics and market data, across various channels and countries. Budgets: Able to budget plan top down and bottom up with lean and large budgets (Largest spend budget of 63m which was team based or 1.4m fully owned. Largest sales budget 2b which was team based or 30m fully owned). Owned and built department P&L’s for existing and new businesses/markets. Leadership: Able to enter businesses and lead team members into highly functioning, fully efficient and motivated employees. Also able to manage upwards and take leaders on the digital journey.

Lisa Carr currently works in the

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Lisa Carr has prior
experience in the following industries:
Catapult | Lulu Guinness | Agent Provocateur | Fitflop | BT | Tesco | Roche Pharmaceuticals | Interactive Market Systems

Lisa Carr has the following professional experience:
Catapult | Lulu Guinness | Agent Provocateur | Fitflop | BT | Tesco | Roche Pharmaceuticals | Interactive Market Systems