Lisa Alvarez Email & Phone Number | With over 15 years of marketing experience, I am a customer lifecycle and product marketing leader who creates and executes highly effective marketing strategies in matrixed environments. My mission is to drive revenue growth and customer satisfaction by leveraging SaaS, digital engagement, and go-to-market execution skills. I am also a certified expert in account-based marketing (ABM) and a leader who cultivates high-performance marketing teams. At Wolters Kluwer, I am responsible for defining and overseeing the market strategy and campaign execution for product launches and decommissioning, as well as managing the customer messaging and loyalty programs. I have been instrumental in acquiring new customers and engaging existing customers with a focus on digital transformation and adoption of cloud technologies. I have also developed and mapped persona-focused content strategies along the stages of the buyer's journey for various market segments and verticals. Some of my achievements include winning multiple marketing awards, increasing user retention rate by 25%, and launching a successful SaaS migration campaign.

Lisa Alvarez

With over 15 years of marketing experience, I am a customer lifecycle and product marketing leader w...
Greater Philadelphia, Greater Philadelphia, United States

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Lisa Alvarez’s Email lisa.webb@cchgroup.com

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Lisa Alvarez’s Location Greater Philadelphia, Greater Philadelphia, United States

Lisa Alvarez’s Current Industry Wolters Kluwer Tax And Accounting

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Work Experience

Wolters Kluwer Tax And Accounting

Director, Product Marketing & Customer Lifecycle North America

2022-02-01 00:00:00 - Present

Wolters Kluwer Tax And Accounting Division

Senior Manager Product Marketing

2015-01-01 00:00:00 - 2016-10-01 00:00:00

Wolters Kluwer Cch

Product Marketing Manager

2014-05-01 00:00:00 - 2015-01-01 00:00:00

Wolters Kluwer

Senior Portfolio Marketing Manager

2012-06-01 00:00:00 - 2014-05-01 00:00:00

Wolters Kluwer Health

Portfolio Marketing Manager

2009-11-01 00:00:00 - 2012-06-01 00:00:00

Informed Medical Communications

Marketing Consultant

2006-01-01 00:00:00 - 2007-07-01 00:00:00

National Multiple Sclerosis Society

Special Event Assistant

2003-12-01 00:00:00 - 2005-03-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Lisa Alvarez

Lisa Alvarez is located at
Greater Philadelphia, Greater Philadelphia, United States

Lisa Alvarez is a With over 15 years of marketing experience, I am a customer lifecycle and product marketing leader who creates and executes highly effective marketing strategies in matrixed environments. My mission is to drive revenue growth and customer satisfaction by leveraging SaaS, digital engagement, and go-to-market execution skills. I am also a certified expert in account-based marketing (ABM) and a leader who cultivates high-performance marketing teams. At Wolters Kluwer, I am responsible for defining and overseeing the market strategy and campaign execution for product launches and decommissioning, as well as managing the customer messaging and loyalty programs. I have been instrumental in acquiring new customers and engaging existing customers with a focus on digital transformation and adoption of cloud technologies. I have also developed and mapped persona-focused content strategies along the stages of the buyer's journey for various market segments and verticals. Some of my achievements include winning multiple marketing awards, increasing user retention rate by 25%, and launching a successful SaaS migration campaign.

Lisa Alvarez currently works in the Wolters Kluwer Tax And Accounting |

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Lisa Alvarez has prior
experience in the following industries:
Wolters Kluwer Tax And Accounting Division | Wolters Kluwer Cch | Wolters Kluwer | Wolters Kluwer Health | Informed Medical Communications | National Multiple Sclerosis Society

Lisa Alvarez has the following professional experience:
Wolters Kluwer Tax And Accounting | Wolters Kluwer Tax And Accounting Division | Wolters Kluwer Cch | Wolters Kluwer | Wolters Kluwer Health | Informed Medical Communications | National Multiple Sclerosis Society