Lia Braaten Hager Email & Phone Number | As the Design Vice President for Global Home Care at Procter & Gamble, I have over 25 years of experience in creating holistic branding and identity, global design strategies, industrial design, packaging, and transformative product innovation for some of the world's most iconic consumer products. I lead a talented and diverse global design team that collaborates with multiple disciplines to deliver design excellence and go-to-market solutions for billion-dollar franchises, including Dawn, Cascade, Fairy, Febreze, and Swiffer. My mission is to integrate design with the business, set strategic design visions for complex global brands and categories, and empower my team to unleash their human potential and creativity. I specialize in design thinking methodology and facilitation, experiential training and meeting leadership, consumer trends analysis, and design language development. I am passionate about enhancing the quality of life and the sustainability of the planet through design innovation and social responsibility.

Lia Braaten Hager

As the Design Vice President for Global Home Care at Procter & Gamble, I have over 25 years of exper...
Cincinnati, Ohio, United States

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Lia Braaten Hager’s Email lia.h@pg.com

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Lia Braaten Hager’s Location Cincinnati, Ohio, United States

Lia Braaten Hager’s Current Industry Procter And Gamble

Lia Braaten Hager’s Prior Industry Virginia Tech

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Design Vice President, Global Home Care

2015-08-01 00:00:00 - Present

Graduate Teaching Assistant

1996-09-01 00:00:00 - 1998-05-01 00:00:00

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Lia Braaten Hager is a As the Design Vice President for Global Home Care at Procter & Gamble, I have over 25 years of experience in creating holistic branding and identity, global design strategies, industrial design, packaging, and transformative product innovation for some of the world's most iconic consumer products. I lead a talented and diverse global design team that collaborates with multiple disciplines to deliver design excellence and go-to-market solutions for billion-dollar franchises, including Dawn, Cascade, Fairy, Febreze, and Swiffer. My mission is to integrate design with the business, set strategic design visions for complex global brands and categories, and empower my team to unleash their human potential and creativity. I specialize in design thinking methodology and facilitation, experiential training and meeting leadership, consumer trends analysis, and design language development. I am passionate about enhancing the quality of life and the sustainability of the planet through design innovation and social responsibility.