Laurence Boucher
I am a seasoned marketing executive with extensive experience building brand equity and creating tea...
Toronto, Ontario, Canada
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Laurence Boucher’s Email lboucher@yorku.ca
Social Media
Laurence Boucher’s Location Toronto, Ontario, Canada
Laurence Boucher’s Current Industry George Brown College
Laurence Boucher’s Prior Industry York University | Ing Direct | Petro | Td Bank | Camco Ge Appliances | Strategy The Canadian Marketing Report | Bank Of Montreal | Kraft General Foods
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Work Experience
George Brown College
Professor of Marketing and Management Consultant
2008-01-01 00:00:00 - Present
York University
Director, Marketing & Communications
2004-01-01 00:00:00 - 2007-11-01 00:00:00
Ing Direct
Acting Director, Product Management & Fulfillment
2001-01-01 00:00:00 - 2003-01-01 00:00:00
Petro
Consultant
2000-01-01 00:00:00 - 2000-01-01 00:00:00
Td Bank
AVP, Marketing Services
1996-01-01 00:00:00 - 2000-01-01 00:00:00
Camco Ge Appliances
Product General Manager
1993-01-01 00:00:00 - 1995-01-01 00:00:00
Strategy The Canadian Marketing Report
Associate Publisher
1990-01-01 00:00:00 - 1993-01-01 00:00:00
Bank Of Montreal
Director of Marketing, GIC's and Mutual Funds, Senior Product Manager, Deposits
1984-01-01 00:00:00 - 1990-01-01 00:00:00
Kraft General Foods
Senior Product Manager
1980-01-01 00:00:00 - 1984-01-01 00:00:00Skills
Languages
FAQ About Laurence Boucher
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Laurence Boucher is located at
Toronto, Ontario, Canada -
Laurence Boucher is a I am a seasoned marketing executive with extensive experience building brand equity and creating teams that achieve results. I use both formal and informal research to better understand inhibitors that get in the way of building a sustainable point of differentiation. This insight helps to get buy in so the whole organization can focus on strategic marketing and communication priorities. I am looking for opportunities where I can help organizations better understand their target group, act on opportunities and address challenges. I have developed successful marketing plans that build brand loyalty and deliver bottom line results. My experience includes marketing to consumers and business to business, and have worked effectively in both large and medium size organizations. While developing and implementing marketing plans, I have benefited from valuable experience working with sales management, product training, operations, IT and finance. Specialties: Branding and identity, strategic planning, building and mentoring marketing teams, competitive analysis, building and motivating agency rosters, building relationships with suppliers and customers, and leveraging social networking.
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Laurence Boucher currently works in the George Brown College |
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No Languages Available
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Laurence Boucher has prior
experience in the following industries:
York University | Ing Direct | Petro | Td Bank | Camco Ge Appliances | Strategy The Canadian Marketing Report | Bank Of Montreal | Kraft General Foods -
Laurence Boucher has the following professional experience:
George Brown College | York University | Ing Direct | Petro | Td Bank | Camco Ge Appliances | Strategy The Canadian Marketing Report | Bank Of Montreal | Kraft General Foods -
You can view Laurence Boucher’s LinkedIn profile at LinkedIn URL
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Laurence Boucher’s work email
addresses are
lboucher@yorku.ca -
George Brown College |
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