Laura Passerella Email & Phone Number | Global Citizen Content Strategy Community Development With 6 years of experience in content strategy, data analysis and social media management, I’ve built a robust expertise in developing tailored strategies, that effectively spark engaging conversations for audience growth. My career trajectory spans diverse and nuanced media landscapes across the globe, including Singapore, Sydney, and San Francisco. Outside of work, you can find me throwing punches at the Muay Thai gym, deep diving into yet another random, new hobby of mine or basking in the sunshine at Dolores Park. Key achievements: ‣ Operationalise the Global Social Team by trailblazing processes and frameworks, successfully enabling a fully autonomous workflow for regional divisions ‣ Successfully orchestrated 24.8% growth across Dolby Social Channels, totalling 1.7M followers ‣ Spearheaded and launched Behind the Magic, a pioneering Dolby-owned social series that spotlights talent behind the camera (Best Episode: 1.94M impressions, 75K engagements and 212.4K views) ‣ Developed Data Analysis Report Templates and Automation Processes alongside Research & Innovation Director, enhancing efficiency and insights ‣ Collaborate on social best practices adopted globally, driving cohesive and effective social strategies across diverse markets ‣ Represent Dolby to conduct real-time social coverage of "A Quiet Place Part II" World Premiere, including exclusive interviews with the cast ‣ Lead influencer strategy on the PUBG MOBILE campaign, garnering 5.6M impressions on YouTube alone in partnership with gaming creators ‣ Imagine Dragons CES Concert: Collaborate on social content capture and event support

Laura Passerella

Global Citizen Content Strategy Community Development With 6 years of experience in content stra...
San Francisco, California, United States

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Laura Passerella’s Email laura.passerella@dolby.com

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Laura Passerella’s Location San Francisco, California, United States

Laura Passerella’s Current Industry Movement Strategy

Laura Passerella’s Prior Industry Dolby Laboratories | We Are Social | Randstad | Possible | Singapore Press Holdings

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Work Experience

Movement Strategy

Data Strategist

2024-08-01 00:00:00 - Present

Dolby Laboratories

Global Social Media Manager

2022-06-01 00:00:00 - 2023-11-01 00:00:00

We Are Social

Data Analyst, Insights & Analytics

2018-11-01 00:00:00 - 2019-06-01 00:00:00

Randstad

Child Care Educator

2018-11-01 00:00:00 - 2019-06-01 00:00:00

Possible

Content Strategist

2017-08-01 00:00:00 - 2018-01-01 00:00:00

Singapore Press Holdings

Radio Producer at Kiss92

2016-04-01 00:00:00 - 2016-09-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Laura Passerella

Laura Passerella is located at
San Francisco, California, United States

Laura Passerella is a Global Citizen Content Strategy Community Development With 6 years of experience in content strategy, data analysis and social media management, I’ve built a robust expertise in developing tailored strategies, that effectively spark engaging conversations for audience growth. My career trajectory spans diverse and nuanced media landscapes across the globe, including Singapore, Sydney, and San Francisco. Outside of work, you can find me throwing punches at the Muay Thai gym, deep diving into yet another random, new hobby of mine or basking in the sunshine at Dolores Park. Key achievements: ‣ Operationalise the Global Social Team by trailblazing processes and frameworks, successfully enabling a fully autonomous workflow for regional divisions ‣ Successfully orchestrated 24.8% growth across Dolby Social Channels, totalling 1.7M followers ‣ Spearheaded and launched Behind the Magic, a pioneering Dolby-owned social series that spotlights talent behind the camera (Best Episode: 1.94M impressions, 75K engagements and 212.4K views) ‣ Developed Data Analysis Report Templates and Automation Processes alongside Research & Innovation Director, enhancing efficiency and insights ‣ Collaborate on social best practices adopted globally, driving cohesive and effective social strategies across diverse markets ‣ Represent Dolby to conduct real-time social coverage of "A Quiet Place Part II" World Premiere, including exclusive interviews with the cast ‣ Lead influencer strategy on the PUBG MOBILE campaign, garnering 5.6M impressions on YouTube alone in partnership with gaming creators ‣ Imagine Dragons CES Concert: Collaborate on social content capture and event support

Laura Passerella currently works in the Movement Strategy |

No Languages Available

Laura Passerella has prior
experience in the following industries:
Dolby Laboratories | We Are Social | Randstad | Possible | Singapore Press Holdings

Laura Passerella has the following professional experience:
Movement Strategy | Dolby Laboratories | We Are Social | Randstad | Possible | Singapore Press Holdings