Kyla Aldrich Email & Phone Number | Experienced marketing professional with 20 years experience in marketing management and marketing execution roles within the industries of professional services, financial services and IT & T. Key Competencies Marketing Strategy and Execution - Competitive analysis and positioning, identification of target markets (verticals and segments) and a keen eye developing buyer personas. Development and execution of strategic business plans, marketing plans and operational promotional plans. Public Relations and Media - Experience with media planning and scheduling and customer relations (including case studies). Overall responsibility for the development of corporate positioning. Skills also include writing, proofing and editing. Interactive Marketing - Digital marketing including the management of SEM and SEO. Development and execution of integrated ABM campaigns. Development and management of webinars, podcasts, videos, websites, blogs and various social media platforms. Corporate Communications - Overall development of promotional campaigns and concepts. Creative and strategic development of advertising campaigns and content (including corporate identity). Trade Marketing - Management and execution of various events including trade shows, seminars, conferences, executive events, partner events, training programs and product launches. Experience with cooperative marketing programs for reseller channels and technology partners. Leadership and Management - Strong stakeholder management across different business functions and departments. Providing motivation and direction to a range of marketing positions held under me. Experience managing and directing external agencies and suppliers. Responsible for and control over marketing budgets. Results Orientated - With a keenly developed business and financial acumen, I enjoy bringing new (and sometimes quirky) ideas to all aspects of B2B marketing and finding practical solutions to problems. Specialties: Key skills include strategic planning, agile working, communications, content creation, demand generation, channel marketing, interactive marketing, digital marketing, budget management, stakeholder management and people management.

Kyla Aldrich

Experienced marketing professional with 20 years experience in marketing management and marketing ex...
Ringcentral, LEGION HOUSE L 28 161 CASTLEREAGH STREET, Australia

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Kyla Aldrich’s Email kyla.aldrich@ringcentral.com

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Kyla Aldrich’s Location Ringcentral, LEGION HOUSE L 28 161 CASTLEREAGH STREET, Australia

Kyla Aldrich’s Current Industry Finclear

Kyla Aldrich’s Prior Industry Eventus | Nice | Ibm | Wolters Kluwer | Alcatel Lucent Enterprise

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Work Experience

Ringcentral

Product Marketing Manager

Present

Finclear

Group Marketing Manager

2023-06-01 00:00:00 - Present

Eventus

Director Of Marketing, Apac

2022-10-01 00:00:00 - 2023-06-01 00:00:00

Nice

Head Of Marketing, Anz

2016-08-01 00:00:00 - 2019-08-01 00:00:00

Ibm

Performance Marketing Lead, Cloud, Anz

2015-02-01 00:00:00 - 2016-07-01 00:00:00

Wolters Kluwer

Marketing Manager, Apac, Cch Workflow Solutions

2005-01-01 00:00:00 - 2010-01-01 00:00:00

Alcatel Lucent Enterprise

Enterprise Marketing Manager, Anz

2000-01-01 00:00:00 - 2005-01-01 00:00:00

Skills

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Languages

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FAQ About Kyla Aldrich

Kyla Aldrich is located at
Ringcentral, LEGION HOUSE L 28 161 CASTLEREAGH STREET, Australia

Kyla Aldrich is a Experienced marketing professional with 20 years experience in marketing management and marketing execution roles within the industries of professional services, financial services and IT & T. Key Competencies Marketing Strategy and Execution - Competitive analysis and positioning, identification of target markets (verticals and segments) and a keen eye developing buyer personas. Development and execution of strategic business plans, marketing plans and operational promotional plans. Public Relations and Media - Experience with media planning and scheduling and customer relations (including case studies). Overall responsibility for the development of corporate positioning. Skills also include writing, proofing and editing. Interactive Marketing - Digital marketing including the management of SEM and SEO. Development and execution of integrated ABM campaigns. Development and management of webinars, podcasts, videos, websites, blogs and various social media platforms. Corporate Communications - Overall development of promotional campaigns and concepts. Creative and strategic development of advertising campaigns and content (including corporate identity). Trade Marketing - Management and execution of various events including trade shows, seminars, conferences, executive events, partner events, training programs and product launches. Experience with cooperative marketing programs for reseller channels and technology partners. Leadership and Management - Strong stakeholder management across different business functions and departments. Providing motivation and direction to a range of marketing positions held under me. Experience managing and directing external agencies and suppliers. Responsible for and control over marketing budgets. Results Orientated - With a keenly developed business and financial acumen, I enjoy bringing new (and sometimes quirky) ideas to all aspects of B2B marketing and finding practical solutions to problems. Specialties: Key skills include strategic planning, agile working, communications, content creation, demand generation, channel marketing, interactive marketing, digital marketing, budget management, stakeholder management and people management.