Kirsten Runyan Email & Phone Number | I'm a marketer with over 4 years of experience in digital marketing, 5 years in team management, and 5 years in program management. I love crafting effective marketing strategies, leading teams, analyzing data, and driving business growth. I excel in roles that require versatility, drawing from my background in engineering, program management, and marketing to enhance user experiences through compelling storytelling backed by data. If you catch me outside of work, I’m probably out rock climbing or going for a hike. HIGHLIGHTS -Manage multiple simultaneous programs with budgets ranging from 100K to 10.5M (time/budget management, communication, organization/planning, prioritization) -Two-time Recipient of Chevron Oronite President’s Award for new sales in North America -Founder of Melomys, an e-commerce business that plants 10 trees & removes 25 ocean-bound plastic bottles for every item purchased. -Strategic management of 10 account-based marketing programs boosted product-line revenue by 85M annually. -Google Ads account optimization led to a 73% decrease in CPC and a 66.4% decrease in CPA in only 6 weeks. -Identified a campaign optimization opportunity through automation, resulting in 50K savings annually. -Managed the launch of next-gen products in a fifth of the typical global launch time, handling budgets up to 1M. MARKETING SKILLS -Online Advertising -Search Engine Marketing (SEM) including Google Ads -Search Engine Optimization (SEO) -Digital Strategy -Content Marketing & Content Strategy -Pay Per Click (PPC) Advertising -Lead Generation -Automation & Email Marketing -Integrated Marketing -Web Analytics -Social Media Marketing -Conversion Rate Optimization (CRO) -A/B Testing & Experimentation -Agency Evaluation & RFP MANAGEMENT SKILLS -Conflict management -Data-driven decision making -Ability to inspire and motivate -Delegation -Coaching & Mentoring TECH STACK Data: Google Search Console, Google Analytics, Looker, Tableau, JMP SEO: SurferSEO, ahrefs, Semrush, Screaming Frog SEM: Google Ads (Search Responsive, Local Services, Performance Max), Microsoft Ads, Google Merchant Center CMS: Wordpress, Shopify, HubSpot Email: Litmus, Campaign Monitor, Klaviyo, Mailchimp, Salesforce Marketing Cloud CRM: Salesforce, HubSpot Content & Design: Jasper AI, Canva, Adobe Creative Cloud (XD, InDesign, Illustrator, Photoshop) I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at kirsten@melomys.com.

Kirsten Runyan

I'm a marketer with over 4 years of experience in digital marketing, 5 years in team management, and...
San Francisco Bay Area, San Francisco Bay Area, United States

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Kirsten Runyan’s Email kirsten.runyan@victoriousseo.com

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Kirsten Runyan’s Location San Francisco Bay Area, San Francisco Bay Area, United States

Kirsten Runyan’s Current Industry Meyer Melomys Kirstens Consulting

Kirsten Runyan’s Prior Industry Redwood Credit Union | Victorious | Chevron | National Institute Of Standards And Technology

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Work Experience

Meyer

Associate Digital Marketing Manager

2024-05-01T00:00:00.000Z - Present

Melomys

Founder & Head of Marketing

2020-09-01T00:00:00.000Z - Present

Kirstens Consulting

Freelance Digital Marketer, Marketing Strategy Consultant

2020-08-01T00:00:00.000Z - Present

Redwood Credit Union

Digital Marketer, Google Ads and Google Analytics Certified

2023-03-01T00:00:00.000Z - 2024-05-01T00:00:00.000Z

Victorious

Marketing Manager

2021-08-01T00:00:00.000Z - 2023-03-01T00:00:00.000Z

Chevron

Product Manager

2019-06-01T00:00:00.000Z - 2020-12-01T00:00:00.000Z

National Institute Of Standards And Technology

Full Ride Fellowship

2011-08-01T00:00:00.000Z - 2014-06-01T00:00:00.000Z

Skills

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Languages

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FAQ About Kirsten Runyan

Kirsten Runyan is located at
San Francisco Bay Area, San Francisco Bay Area, United States

Kirsten Runyan is a I'm a marketer with over 4 years of experience in digital marketing, 5 years in team management, and 5 years in program management. I love crafting effective marketing strategies, leading teams, analyzing data, and driving business growth. I excel in roles that require versatility, drawing from my background in engineering, program management, and marketing to enhance user experiences through compelling storytelling backed by data. If you catch me outside of work, I’m probably out rock climbing or going for a hike. HIGHLIGHTS -Manage multiple simultaneous programs with budgets ranging from 100K to 10.5M (time/budget management, communication, organization/planning, prioritization) -Two-time Recipient of Chevron Oronite President’s Award for new sales in North America -Founder of Melomys, an e-commerce business that plants 10 trees & removes 25 ocean-bound plastic bottles for every item purchased. -Strategic management of 10 account-based marketing programs boosted product-line revenue by 85M annually. -Google Ads account optimization led to a 73% decrease in CPC and a 66.4% decrease in CPA in only 6 weeks. -Identified a campaign optimization opportunity through automation, resulting in 50K savings annually. -Managed the launch of next-gen products in a fifth of the typical global launch time, handling budgets up to 1M. MARKETING SKILLS -Online Advertising -Search Engine Marketing (SEM) including Google Ads -Search Engine Optimization (SEO) -Digital Strategy -Content Marketing & Content Strategy -Pay Per Click (PPC) Advertising -Lead Generation -Automation & Email Marketing -Integrated Marketing -Web Analytics -Social Media Marketing -Conversion Rate Optimization (CRO) -A/B Testing & Experimentation -Agency Evaluation & RFP MANAGEMENT SKILLS -Conflict management -Data-driven decision making -Ability to inspire and motivate -Delegation -Coaching & Mentoring TECH STACK Data: Google Search Console, Google Analytics, Looker, Tableau, JMP SEO: SurferSEO, ahrefs, Semrush, Screaming Frog SEM: Google Ads (Search Responsive, Local Services, Performance Max), Microsoft Ads, Google Merchant Center CMS: Wordpress, Shopify, HubSpot Email: Litmus, Campaign Monitor, Klaviyo, Mailchimp, Salesforce Marketing Cloud CRM: Salesforce, HubSpot Content & Design: Jasper AI, Canva, Adobe Creative Cloud (XD, InDesign, Illustrator, Photoshop) I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at kirsten@melomys.com.

Kirsten Runyan currently works in the Meyer | Melomys | Kirstens Consulting |

No Languages Available

Kirsten Runyan has prior
experience in the following industries:
Redwood Credit Union | Victorious | Chevron | National Institute Of Standards And Technology

Kirsten Runyan has the following professional experience:
Meyer | Melomys | Kirstens Consulting | Redwood Credit Union | Victorious | Chevron | National Institute Of Standards And Technology