Ken Cervantes Email & Phone Number | Consumer brand expert. Integrated Marketing strategist. C-Suite thought-partner. Expert communicator and driver of collaboration and consensus between agency and client stakeholders to drive business results. Committed to development of talent, leading teams of 8-22 members to outperform client benchmarks. Extensive Total Market and Multicultural consumer experience across account management and media planning/investment. Record of delivering on client objectives – measurably increasing brand KPIs, sales and market share with plans integrating traditional and emerging media, strategic partnerships, brand activations and ownable content. MARKETING LEADERSHIP EXPERIENCE: National & Regional Marketing Strategy Communications Planning Media Planning and Strategy (Traditional, Digital, Multicultural and Mobile) Brand Strategy & Positioning Research and Development of Consumer Insights Consumer Promotion and Sponsorship Evaluation Retail & Franchise Marketing Employee Development & Retention Digital & Social Media Strategy Data Analytics & Web Analytics Brand Image & Standards Client Relationship Agency & Vendor Management

Ken Cervantes

Consumer brand expert. Integrated Marketing strategist. C-Suite thought-partner. Expert communicator...
New York, New York, United States

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Ken Cervantes’s Location New York, New York, United States

Ken Cervantes’s Current Industry Tbwachiatday

Ken Cervantes’s Prior Industry Fluent360 | Moroch | Cervantes Marketing Consulting | Id Media | Starcom Mediavest

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Media Director at Nissan United

2024-04-01 00:00:00 - Present

Media Director at Nissan United

2018-08-01 00:00:00 - 2024-04-01 00:00:00

Senior Partner

2014-07-01 00:00:00 - 2018-07-01 00:00:00

Freelance Account Director

2012-05-01 00:00:00 - 2014-07-01 00:00:00

Vice President, Director of Media Strategy

2011-10-01 00:00:00 - 2012-04-01 00:00:00

Vice President, Group Media Director

2004-01-01 00:00:00 - 2011-09-01 00:00:00

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Ken Cervantes is a Consumer brand expert. Integrated Marketing strategist. C-Suite thought-partner. Expert communicator and driver of collaboration and consensus between agency and client stakeholders to drive business results. Committed to development of talent, leading teams of 8-22 members to outperform client benchmarks. Extensive Total Market and Multicultural consumer experience across account management and media planning/investment. Record of delivering on client objectives – measurably increasing brand KPIs, sales and market share with plans integrating traditional and emerging media, strategic partnerships, brand activations and ownable content. MARKETING LEADERSHIP EXPERIENCE: National & Regional Marketing Strategy Communications Planning Media Planning and Strategy (Traditional, Digital, Multicultural and Mobile) Brand Strategy & Positioning Research and Development of Consumer Insights Consumer Promotion and Sponsorship Evaluation Retail & Franchise Marketing Employee Development & Retention Digital & Social Media Strategy Data Analytics & Web Analytics Brand Image & Standards Client Relationship Agency & Vendor Management

Ken Cervantes has prior
experience in the following industries:
Fluent360 | Moroch | Cervantes Marketing Consulting | Id Media | Starcom Mediavest

Ken Cervantes has the following professional experience:
Tbwachiatday | Fluent360 | Moroch | Cervantes Marketing Consulting | Id Media | Starcom Mediavest