Kelly Boyd Email & Phone Number | • Develop and ensure implementation of the cross-channel digital roadmap to drive Verizon’s digital user base • Support and drive the overall strategy for digital engagement along with functional specifications for new products and enhancements across platforms • Ensures the development and implementation of programs to increase customer and employee awareness, deepen engagement, and increase usage of Verizon’s digital channel. • Lead social content creation for Verizon Business Markets focusing on SMB, government, and education customers • Support multiple senior executives in Executive Persona Program to establish and maintain a strong social media presence that positions them as thought leaders in the industry • Manage Employee Social Advocacy Program by providing training and cultivating a content repository across a group of Verizon Business Markets marketing and sales functions • Develop event support initiatives that garner hundreds of thousands of unique user reach and millions of impressions. • Lead ideation and GTM discussions surrounding multiple-phase introduction of VE-CRM Churn Alerts • Collaborate cross-functionally to create consistent internal content, training, and communications material to align service representatives on the introduction and incorporation of VE-CRM Churn Alerts • Inform stakeholders and senior leadership of changes to Churn Alerts as the team enters various phases of project integration into VE-CRM • Project manage and track key reporting metrics for Cross Sell initiative. • Manage communication with outside agency to design and execute the planning of an internal iPad application for enterprise sales team to utilize while preparing Executive Briefing tours with corporate clients • Research and recommend tools and applications for the sales team to adopt as part of “iPad refresh” initiative • Organize standardized internal and external content for the utilization of enterprise sales team. • Engage in weekly seminars led by various corporations and agencies in New York City to learn more about different facets of the advertising and marketing industry • Participate in exclusive mentorship provided by members of The Advertising Club of NYC. • Assist the professor in tasks such as evaluating student work, being available for students who have questions or need help, and facilitating class discussion • Present information and project examples during class to provide insight to students as to the expectation of their work • Meet with the professor once a week to examine the class and evaluate potential improvements. • Analyze advertising trends in local magazines and then organize and present the analytic findings to employees • Build a database of potential clients by operating and inputting company data into Salesforce.com • Shadow Account Managers as they work with clients to establish relationships and serve clients.

Kelly Boyd

• Develop and ensure implementation of the cross-channel digital roadmap to drive Verizon’s digital...
Basking Ridge, New Jersey, United States

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Kelly Boyd’s Email kelly.boyd@verizon.com

Kelly Boyd’s Phone Numbers +1 484-866-****

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Kelly Boyd’s Location Basking Ridge, New Jersey, United States

Kelly Boyd’s Current Industry Verizon

Kelly Boyd’s Prior Industry Verizon Business Markets | Verizon Enterprise Solutions | The Advertising Club Of New York | Penn State University | Meris

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Work Experience

Verizon

Marketing Manager, Digital Engagement

2017-08-01 00:00:00 - Present

Verizon Business Markets

Marketing Analyst, Creative & Marcom

2016-12-01 00:00:00 - 2017-08-01 00:00:00

Verizon Enterprise Solutions

Marketing Analyst, Retention

2015-06-01 00:00:00 - 2016-12-01 00:00:00

The Advertising Club Of New York

Marketing Intern

2014-06-01 00:00:00 - 2014-08-01 00:00:00

Penn State University

Peer Facilitator, Comm 411: Cultural Aspects Of Mass Media

2013-08-01 00:00:00 - 2013-12-01 00:00:00

Meris

Marketing Intern, Account Management

2013-05-01 00:00:00 - 2013-08-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Kelly Boyd

Kelly Boyd is located at
Basking Ridge, New Jersey, United States

Kelly Boyd is a • Develop and ensure implementation of the cross-channel digital roadmap to drive Verizon’s digital user base • Support and drive the overall strategy for digital engagement along with functional specifications for new products and enhancements across platforms • Ensures the development and implementation of programs to increase customer and employee awareness, deepen engagement, and increase usage of Verizon’s digital channel. • Lead social content creation for Verizon Business Markets focusing on SMB, government, and education customers • Support multiple senior executives in Executive Persona Program to establish and maintain a strong social media presence that positions them as thought leaders in the industry • Manage Employee Social Advocacy Program by providing training and cultivating a content repository across a group of Verizon Business Markets marketing and sales functions • Develop event support initiatives that garner hundreds of thousands of unique user reach and millions of impressions. • Lead ideation and GTM discussions surrounding multiple-phase introduction of VE-CRM Churn Alerts • Collaborate cross-functionally to create consistent internal content, training, and communications material to align service representatives on the introduction and incorporation of VE-CRM Churn Alerts • Inform stakeholders and senior leadership of changes to Churn Alerts as the team enters various phases of project integration into VE-CRM • Project manage and track key reporting metrics for Cross Sell initiative. • Manage communication with outside agency to design and execute the planning of an internal iPad application for enterprise sales team to utilize while preparing Executive Briefing tours with corporate clients • Research and recommend tools and applications for the sales team to adopt as part of “iPad refresh” initiative • Organize standardized internal and external content for the utilization of enterprise sales team. • Engage in weekly seminars led by various corporations and agencies in New York City to learn more about different facets of the advertising and marketing industry • Participate in exclusive mentorship provided by members of The Advertising Club of NYC. • Assist the professor in tasks such as evaluating student work, being available for students who have questions or need help, and facilitating class discussion • Present information and project examples during class to provide insight to students as to the expectation of their work • Meet with the professor once a week to examine the class and evaluate potential improvements. • Analyze advertising trends in local magazines and then organize and present the analytic findings to employees • Build a database of potential clients by operating and inputting company data into Salesforce.com • Shadow Account Managers as they work with clients to establish relationships and serve clients.

Kelly Boyd currently works in the Verizon |

No Languages Available

Kelly Boyd has prior
experience in the following industries:
Verizon Business Markets | Verizon Enterprise Solutions | The Advertising Club Of New York | Penn State University | Meris

Kelly Boyd has the following professional experience:
Verizon | Verizon Business Markets | Verizon Enterprise Solutions | The Advertising Club Of New York | Penn State University | Meris