Kelleen Forden Email & Phone Number | MARKETING, PRODUCT AND PARTNERSHIPS LEADER Leader with deep and broad experience in financial services marketing and product strategy for some of the world's largest brands. Proven strategist in customer acquisition and retention, CoBrand portfolio growth, Go-To-Market strategy in the credit card, lending and payments industries, demand generation, product and loyalty development, strategic partnerships and relationship building, and digital marketing for high growth retail, airline and financial services/FinTech products in the U.S. and Canada. Intentional People leader and developer known for building and retaining strong Teams who themselves lead strategic revenue generation initiatives across the company. KNOWLEDGE AND SKILLS • Marketing strategy • Digital marketing and demand generation • Go-To-Market strategy • Customer acquisition, engagement and retention • Team leadership and Talent management • CoBrand credit cards, banking, FinTech, payments • Product development, high visibility product launches • Digital optimization on desktop and mobile, ecommerce • Revenue generation, P/L, and financial management • Annual planning, forecasting and budgeting • Retail financial services, Multi-unit retail • Retail and digital merchandising • Paid media • Channel marketing (.com, mobile, affiliates, email, social media, refer-a-friend) • Direct mail, print production • Portfolio / product growth and development • Ad agency and vendor management • Creative strategy and development • Bi-lingual, multi-cultural marketing • A/B testing • Performance and analytics reporting • Contract negotiation to execution • Executive communication and accountability • Branding and brand management • Partner relationships and management • Market research and customer insights • Event production and activations, trade shows • PR and corporate communications • B2B and B2C marketing • Traditional advertising

Kelleen Forden

MARKETING, PRODUCT AND PARTNERSHIPS LEADER Leader with deep and broad experience in financial servi...
Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

*50 free lookup(s) per month.

No credit card required.

Kelleen Forden’s Email kforden@southwest.com

Kelleen Forden’s Phone Numbers

Get KELLEEN’s Phone Number (For Free)

Social Media

Kelleen Forden’s Location Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

Kelleen Forden’s Current Industry Southwest Airlines

Not the Kelleen Forden you were looking for?

Find accurate emails & phone numbers for over 700M professionals.

Work Experience

Southwest Airlines

Senior Marketing Manager - CoBrand Program

2016-09-01 00:00:00 - Present

Balance Credit

Chief Marketing Officer

2015-06-01 00:00:00 - 2016-07-01 00:00:00

Moneygram International

Director of Marketing, and Digital Marketing Lead U.S. and Canada

2013-05-01 00:00:00 - 2015-06-01 00:00:00

Moneygram

Senior Marketing Manager

2002-12-01 00:00:00 - 2006-05-01 00:00:00

Mci Telecommunications

Communications Manager, Brand Manager, Direct Mail Manager

1996-01-01 00:00:00 - 2002-01-01 00:00:00

St Anthony Publishing

Senior Product Manager

1994-01-01 00:00:00 - 1996-01-01 00:00:00

Kci Communications

Product Manager

1992-01-01 00:00:00 - 1994-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Kelleen Forden

Kelleen Forden is located at
Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex, United States

Kelleen Forden is a MARKETING, PRODUCT AND PARTNERSHIPS LEADER Leader with deep and broad experience in financial services marketing and product strategy for some of the world's largest brands. Proven strategist in customer acquisition and retention, CoBrand portfolio growth, Go-To-Market strategy in the credit card, lending and payments industries, demand generation, product and loyalty development, strategic partnerships and relationship building, and digital marketing for high growth retail, airline and financial services/FinTech products in the U.S. and Canada. Intentional People leader and developer known for building and retaining strong Teams who themselves lead strategic revenue generation initiatives across the company. KNOWLEDGE AND SKILLS • Marketing strategy • Digital marketing and demand generation • Go-To-Market strategy • Customer acquisition, engagement and retention • Team leadership and Talent management • CoBrand credit cards, banking, FinTech, payments • Product development, high visibility product launches • Digital optimization on desktop and mobile, ecommerce • Revenue generation, P/L, and financial management • Annual planning, forecasting and budgeting • Retail financial services, Multi-unit retail • Retail and digital merchandising • Paid media • Channel marketing (.com, mobile, affiliates, email, social media, refer-a-friend) • Direct mail, print production • Portfolio / product growth and development • Ad agency and vendor management • Creative strategy and development • Bi-lingual, multi-cultural marketing • A/B testing • Performance and analytics reporting • Contract negotiation to execution • Executive communication and accountability • Branding and brand management • Partner relationships and management • Market research and customer insights • Event production and activations, trade shows • PR and corporate communications • B2B and B2C marketing • Traditional advertising

Kelleen Forden currently works in the Southwest Airlines |

No Languages Available

Kelleen Forden has prior
experience in the following industries:
Balance Credit | Moneygram International | Moneygram | Mci Telecommunications | St Anthony Publishing | Kci Communications

Kelleen Forden has the following professional experience:
Southwest Airlines | Balance Credit | Moneygram International | Moneygram | Mci Telecommunications | St Anthony Publishing | Kci Communications