Kay White Email & Phone Number | With over 20 years' experience in marketing research, I have worked with clients in several industries, including retail, consumer packaged goods, travel, telecommunications, and technology. I have extensive experience in advertising, branding, communication, concept, product and packaging research and other strategic initiatives. I often work with clients on global projects that require complex analytics. In many cases, we combine qualitative and quantitative research to bring the best results to clients. Specialties: Quantitative research including brand equity, brand tracking, segmentation, advertising testing, concept testing, package testing, and discrete choice. Qualitative reseach, focus group moderator, consulting on innovation projects.

Kay White

With over 20 years' experience in marketing research, I have worked with clients in several industri...
Arlington, Texas, United States

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Kay White’s Location Arlington, Texas, United States

Kay White’s Current Industry Retired

Kay White’s Prior Industry Decision Analyst | Marc Research | Targetbase | University Of Texas At Arlington

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Chief Retirement Officer

2016-07-01 00:00:00 - Present

Senior Vice President, Client Services

2004-11-01 00:00:00 - 2013-07-01 00:00:00

Director

1997-02-01 00:00:00 - 2004-11-01 00:00:00

Director of Training

1997-01-01 00:00:00 - 2000-01-01 00:00:00

Program Coordinator, MSMR Program

1993-01-01 00:00:00 - 1996-12-01 00:00:00

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Kay White is a With over 20 years' experience in marketing research, I have worked with clients in several industries, including retail, consumer packaged goods, travel, telecommunications, and technology. I have extensive experience in advertising, branding, communication, concept, product and packaging research and other strategic initiatives. I often work with clients on global projects that require complex analytics. In many cases, we combine qualitative and quantitative research to bring the best results to clients. Specialties: Quantitative research including brand equity, brand tracking, segmentation, advertising testing, concept testing, package testing, and discrete choice. Qualitative reseach, focus group moderator, consulting on innovation projects.