Kate Bignell Email & Phone Number | Throughout my career I have helped shape the trajectory of a company and its brands, because I am passionate about showcasing to enterprise customers the business value of technology. Having had a CMO charter for numerous emerging, high growth and established businesses, I have found that my effectiveness as a marketing leader hinges on these key principles: * CUSTOMER-FIRST ALWAYS - customer experience and success is the only true measure of technologies’ business value. Focus on outcomes. * BE THE BRAND AMBASSADOR - partner with the CEO to chart a path to success both short-term and long-term. Focus on the brand promise. * MAKE A BUSINESS IMPACT - build a marketing plan aligned to business goals & objectives and execute flawlessly. Focus on Marketing ROI. * LEAD INSPIRINGLY - be decisive, but more importantly be inclusive throughout ideation, creation and implementation. Focus on bringing people along. I look forward to applying these principles to businesses of any size in search of a CMO or VP of Marketing to help shape the trajectory of the company and its brands. Areas of Expertise include: Product Management, Product Marketing, Solutions Marketing, Alliances, Brand Messaging/Positioning, Communications, AR/PR, Digital/Web/SoMe, Demand Generation, Sales Enablement, Customer/Partner Events and Marketing Analytics

Kate Bignell

Throughout my career I have helped shape the trajectory of a company and its brands, because I am pa...
San Jose, California, United States

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Kate Bignell’s Email kbignell@vmware.com

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Kate Bignell’s Location San Jose, California, United States

Kate Bignell’s Current Industry Vmware 5050 Women On Boards

Kate Bignell’s Prior Industry Startup High Growth And Global Businesses | Hewlett Packard Enterprise | Hp

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Cloud Services/SaaS Marketing

2021-08-01 00:00:00 - Present

Leadership Committee for SF/Bay Area

2021-05-01 00:00:00 - Present

Marketing Executive/Consultant

2020-01-01 00:00:00 - 2021-07-01 00:00:00

Vice President of Marketing, Cloud & XaaS Infrastructure Solutions

2019-01-01 00:00:00 - 2019-12-01 00:00:00

Manager, Product Management and Product Marketing

2002-07-01 00:00:00 - 2011-12-01 00:00:00

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Kate Bignell is a Throughout my career I have helped shape the trajectory of a company and its brands, because I am passionate about showcasing to enterprise customers the business value of technology. Having had a CMO charter for numerous emerging, high growth and established businesses, I have found that my effectiveness as a marketing leader hinges on these key principles: * CUSTOMER-FIRST ALWAYS - customer experience and success is the only true measure of technologies’ business value. Focus on outcomes. * BE THE BRAND AMBASSADOR - partner with the CEO to chart a path to success both short-term and long-term. Focus on the brand promise. * MAKE A BUSINESS IMPACT - build a marketing plan aligned to business goals & objectives and execute flawlessly. Focus on Marketing ROI. * LEAD INSPIRINGLY - be decisive, but more importantly be inclusive throughout ideation, creation and implementation. Focus on bringing people along. I look forward to applying these principles to businesses of any size in search of a CMO or VP of Marketing to help shape the trajectory of the company and its brands. Areas of Expertise include: Product Management, Product Marketing, Solutions Marketing, Alliances, Brand Messaging/Positioning, Communications, AR/PR, Digital/Web/SoMe, Demand Generation, Sales Enablement, Customer/Partner Events and Marketing Analytics

Kate Bignell has prior
experience in the following industries:
Startup High Growth And Global Businesses | Hewlett Packard Enterprise | Hp

Kate Bignell has the following professional experience:
Vmware | 5050 Women On Boards | Startup High Growth And Global Businesses | Hewlett Packard Enterprise | Hp