Karine SaintMartin Email & Phone Number | Supporting & fuelling Brand & Communication strategy, notably by leveraging clients insights applied to the following areas: Brand health and equity monitoring: • Consolidate each Brand Platform to ensure they reflect a clear brand promise and positioning. • Follow clients perceptions of each brand’ promise across all touchpoints & public social media through quantitative research Communication effectiveness: • Follow impact of marketing spend through consistent KPIs across the brands • Develop client segmentations to improve media targeting • Improve the impact of campaigns and impact on the salience of key messages & overall brand equity (notably through advertising pre and post-tests) Brands customized research: Carry out on-demand customized qualitative research, notably to optimize brands’ positioning and strengthen the drivers of desirability across the brands’ touchpoints & marketing mix

Karine SaintMartin

Supporting & fuelling Brand & Communication strategy, notably by leveraging clients insights applied...
Paris, Paris, France

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Brand Insights Director

2018-01-01 00:00:00 - Present

Market Intelligence Manager

2003-10-01 00:00:00 - 2012-08-01 00:00:00

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Karine SaintMartin is a Supporting & fuelling Brand & Communication strategy, notably by leveraging clients insights applied to the following areas: Brand health and equity monitoring: • Consolidate each Brand Platform to ensure they reflect a clear brand promise and positioning. • Follow clients perceptions of each brand’ promise across all touchpoints & public social media through quantitative research Communication effectiveness: • Follow impact of marketing spend through consistent KPIs across the brands • Develop client segmentations to improve media targeting • Improve the impact of campaigns and impact on the salience of key messages & overall brand equity (notably through advertising pre and post-tests) Brands customized research: Carry out on-demand customized qualitative research, notably to optimize brands’ positioning and strengthen the drivers of desirability across the brands’ touchpoints & marketing mix