JuhaMatti Raunio Email & Phone Number | I have 20-years’ experience from different marketing, sales and leadership roles. Currently I am working for the Finland’s biggest and the most awarded advertising agency TBWA\Helsinki as Vice President/Partner. I started my career at JCDecaux, then moved to FMCG company Mars before joining the pirates of TBWA/Helsinki. In other words, you can say that I have sold, bought and created content for media for the last 20 years. This has given me a great perspective to Finland’s media and marketing environment. During these years I have built extensive network and I can say that I know both today's and tomorrow’s CEOs and CMOs in Finland. I believe that everything between brand and consumer is media and brands should focus more on doing stuff! I am constantly looking new ways for brands to connect with their audience. If the creative idea is BIG enough it can be multiplied with effective PR through earned media. Innovation is combining two familiar things in a new way. In my case my superpower is the creative mind that loves excel. I consider myself as a very competitive team player who wants to leave a mark and make things happen. One proof of this “get shit done” mentality is our family business Von Elk Company that was founded 2013. My responsibility as a co-founder covered everything from idea to the execution as my wife Anette was our company’s only full-time employee. Von Elk Company launched a totally new category - sparkling glöggs into Finland Christmas 2015. Seven years later Glöet sparkling glögg is sold in Finland, Sweden, Norway and Germany - Sweden being our biggest market. Our drinks have won multiple international awards for the recipe and design, including IWSC gold 2022. Without any previous experience from the alcohol field, we have disrupted the industry by creating a totally new category and selling more than 1 000 000 bottles of sparkling glögg Glöet in Scandinavia. In 2019 Anora bought a minority share of the company and as of 1 September 2022, Anora owns 100% of the shares in the Von Elk Company.

JuhaMatti Raunio

I have 20-years’ experience from different marketing, sales and leadership roles. Currently I am wor...
Espoo, Espoo, Finland

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JuhaMatti Raunio’s Email juhamatti.raunio@tbwa.fi

JuhaMatti Raunio’s Phone Numbers +358 10 270****

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JuhaMatti Raunio’s Location Espoo, Espoo, Finland

JuhaMatti Raunio’s Current Industry Tbwahelsinki

JuhaMatti Raunio’s Prior Industry Von Elk | The Integer Group Part Of Tbwa Helsinki | Mars | Jcdecaux

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Work Experience

Tbwahelsinki

Vice President, Head of film & Entertainment / Partner

2014-08-01 00:00:00 - Present

Von Elk

Co-Founder / Chairman of the board

2013-04-01 00:00:00 - 2022-08-01 00:00:00

The Integer Group Part Of Tbwa Helsinki

Client Service Director

2011-03-01 00:00:00 - 2012-01-01 00:00:00

Mars

Marketing manager chocolate

2006-03-01 00:00:00 - 2011-02-01 00:00:00

Jcdecaux

Sales group manager for FMCG-group

2004-04-01 00:00:00 - 2006-03-01 00:00:00

Skills

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Languages

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FAQ About JuhaMatti Raunio

JuhaMatti Raunio is located at
Espoo, Espoo, Finland

JuhaMatti Raunio is a I have 20-years’ experience from different marketing, sales and leadership roles. Currently I am working for the Finland’s biggest and the most awarded advertising agency TBWA\Helsinki as Vice President/Partner. I started my career at JCDecaux, then moved to FMCG company Mars before joining the pirates of TBWA/Helsinki. In other words, you can say that I have sold, bought and created content for media for the last 20 years. This has given me a great perspective to Finland’s media and marketing environment. During these years I have built extensive network and I can say that I know both today's and tomorrow’s CEOs and CMOs in Finland. I believe that everything between brand and consumer is media and brands should focus more on doing stuff! I am constantly looking new ways for brands to connect with their audience. If the creative idea is BIG enough it can be multiplied with effective PR through earned media. Innovation is combining two familiar things in a new way. In my case my superpower is the creative mind that loves excel. I consider myself as a very competitive team player who wants to leave a mark and make things happen. One proof of this “get shit done” mentality is our family business Von Elk Company that was founded 2013. My responsibility as a co-founder covered everything from idea to the execution as my wife Anette was our company’s only full-time employee. Von Elk Company launched a totally new category - sparkling glöggs into Finland Christmas 2015. Seven years later Glöet sparkling glögg is sold in Finland, Sweden, Norway and Germany - Sweden being our biggest market. Our drinks have won multiple international awards for the recipe and design, including IWSC gold 2022. Without any previous experience from the alcohol field, we have disrupted the industry by creating a totally new category and selling more than 1 000 000 bottles of sparkling glögg Glöet in Scandinavia. In 2019 Anora bought a minority share of the company and as of 1 September 2022, Anora owns 100% of the shares in the Von Elk Company.