Jonathan Email & Phone Number | Technical Marketing Operations Specialist with more than 17 years experience in tech and software, with 11 years in B2B software marketing. Passionate about technology, process improvement and automation, data insight and management. Experience • 11 years in marketing operations and related roles. Includes working cross-functionally between marketing, sales, finance, product management, support and C-Suite to maximize value in marketing, sales and interdepartmental projects. • 11 years using Salesforce and 5 years using HubSpot (6 years experience between Pardot, Exact Target, MailChimp): administration, database and list management, integrations, workflow and automation design, lead scoring and lead-to-sales process development and optimization. Skills • Technical process development: MAP and CRM integrations, workflow automation, database management, lead scoring, process optimization and system alignment with business objectives. • Strong analytical skills: high proficiency in Excel & Salesforce reporting; experience with Python, SQL, JSON & XML for more complex analysis/process automation. • Creative: able to take business requirements and quickly develop a successful solution. Career Highlights • Developed and deployed custom lead notification routing process built from scratch, eliminating data bottleneck while ensuring appropriate rep is notified while reducing time-to-follow-up by more than 60%. • Rolled out multiple 3rd party data integrations (Hoovers, TechTarget, Lusha) with Salesforce and HubSpot, driving new leads and insights to the sales team. • Developed automated report sync between Salesforce and HubSpot, ensuring data and workflow integrity while eliminating more than 600 hours of manual effort annually. • Optimized Salesforce and HubSpot integration, architecture, automation, 3rd party integrations and business processes to best support marketing and sales.

Jonathan

Technical Marketing Operations Specialist with more than 17 years experience in tech and software, w...
Asheville, Asheville, United States

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Jonathan ’s Email jonathan@freschesolutions.com

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Jonathan ’s Location Asheville, Asheville, United States

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Jonathan ’s Prior Industry Fresche | Radioshack

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Work Experience

Fresche Solutions

Marketing Operations Specialist

Present

Fresche

Product Marketing Manager

2011-05-01 00:00:00 - 2019-05-01 00:00:00

Radioshack

Various Roles Including Store Manager

2005-09-01 00:00:00 - 2011-05-01 00:00:00

Skills

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FAQ About Jonathan

Jonathan is located at
Asheville, Asheville, United States

Jonathan is a Technical Marketing Operations Specialist with more than 17 years experience in tech and software, with 11 years in B2B software marketing. Passionate about technology, process improvement and automation, data insight and management. Experience • 11 years in marketing operations and related roles. Includes working cross-functionally between marketing, sales, finance, product management, support and C-Suite to maximize value in marketing, sales and interdepartmental projects. • 11 years using Salesforce and 5 years using HubSpot (6 years experience between Pardot, Exact Target, MailChimp): administration, database and list management, integrations, workflow and automation design, lead scoring and lead-to-sales process development and optimization. Skills • Technical process development: MAP and CRM integrations, workflow automation, database management, lead scoring, process optimization and system alignment with business objectives. • Strong analytical skills: high proficiency in Excel & Salesforce reporting; experience with Python, SQL, JSON & XML for more complex analysis/process automation. • Creative: able to take business requirements and quickly develop a successful solution. Career Highlights • Developed and deployed custom lead notification routing process built from scratch, eliminating data bottleneck while ensuring appropriate rep is notified while reducing time-to-follow-up by more than 60%. • Rolled out multiple 3rd party data integrations (Hoovers, TechTarget, Lusha) with Salesforce and HubSpot, driving new leads and insights to the sales team. • Developed automated report sync between Salesforce and HubSpot, ensuring data and workflow integrity while eliminating more than 600 hours of manual effort annually. • Optimized Salesforce and HubSpot integration, architecture, automation, 3rd party integrations and business processes to best support marketing and sales.