John Kolakowski Email & Phone Number | Experienced hands-on B2B Marketing professional who builds actionable strategies that: increase awareness, differentiate, generate targeted demand, and convert opportunities to exceed revenue goals while improving customer engagement and loyalty. • Leadership: Strong Marketing management experience leading and collaborating with internal and external teams in small, mid-size, and enterprise technology, SaaS/cloud computing software and service companies. • Experience: Diverse cross-functional background includes: Product/Customer Marketing, Communications/Content Development, Demand/Lead Generation, Outbound and Inbound/SEO/Web marketing, and Sales Enablement. • Go-to-Market: "Hands on" go-to-market expert who performs market analysis and customer segmentation to define targeted opportunities and identify competitive differentiators - pricing, packaging, positioning, and measurable "closed loop" campaigns are my specialty. • Approach: "Lead by example". Self-motivated, creative, goal-oriented leader and mentor with the ability to translate strategy into actionable goals in order to achieve defined results. Specialties: Functional Experience: • Market Analysis and Customer Segmentation, • Business Case Definition, • Product Packaging, • Product Requirements (MRD/PRD), • Product Plans/Launches, • Campaign Strategy, • Sales Readiness, • Channel Support Marketing Tactics for Demand Gen & Pipeline Acceleration: • Solutions Marketing, • Branding, • Communications, • Web and Blog Development, • SEO, PPC, Social Media • Direct Mail/Email, • Events, • Public Relations Operations: • Customer Relationship Management (CRM) • Budget Management, • Project Management, • Process Improvements

John Kolakowski

Experienced hands-on B2B Marketing professional who builds actionable strategies that: increase awar...
Greater Boston, Greater Boston, United States

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John Kolakowski’s Email john.kolakowski@dnb.com

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John Kolakowski’s Location Greater Boston, Greater Boston, United States

John Kolakowski’s Current Industry Epicor

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Work Experience

Epicor

Director of Product Marketing

2023-01-01 00:00:00 - Present

Seegrid

Director, Product and Partner Marketing

2020-01-01 00:00:00 - 2022-01-01 00:00:00

Stanley Healthcare

Sr. Product Marketing Manager

2019-01-01 00:00:00 - 2020-01-01 00:00:00

Dun And Bradstreet

Director, Customer Marketing

2017-01-01 00:00:00 - 2019-01-01 00:00:00

Avention Onesource Solutions

Sr. Customer Marketing Manager

2015-01-01 00:00:00 - 2017-01-01 00:00:00

Progress

Sr. Manager - North America Field Marketing

2013-01-01 00:00:00 - 2015-01-01 00:00:00

Hso

Director of Marketing

2009-01-01 00:00:00 - 2013-01-01 00:00:00

Suffolk University

Alumni Board of Trustees

1995-01-01 00:00:00 - 1998-01-01 00:00:00

Skills

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Languages

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FAQ About John Kolakowski

John Kolakowski is located at
Greater Boston, Greater Boston, United States

John Kolakowski is a Experienced hands-on B2B Marketing professional who builds actionable strategies that: increase awareness, differentiate, generate targeted demand, and convert opportunities to exceed revenue goals while improving customer engagement and loyalty. • Leadership: Strong Marketing management experience leading and collaborating with internal and external teams in small, mid-size, and enterprise technology, SaaS/cloud computing software and service companies. • Experience: Diverse cross-functional background includes: Product/Customer Marketing, Communications/Content Development, Demand/Lead Generation, Outbound and Inbound/SEO/Web marketing, and Sales Enablement. • Go-to-Market: "Hands on" go-to-market expert who performs market analysis and customer segmentation to define targeted opportunities and identify competitive differentiators - pricing, packaging, positioning, and measurable "closed loop" campaigns are my specialty. • Approach: "Lead by example". Self-motivated, creative, goal-oriented leader and mentor with the ability to translate strategy into actionable goals in order to achieve defined results. Specialties: Functional Experience: • Market Analysis and Customer Segmentation, • Business Case Definition, • Product Packaging, • Product Requirements (MRD/PRD), • Product Plans/Launches, • Campaign Strategy, • Sales Readiness, • Channel Support Marketing Tactics for Demand Gen & Pipeline Acceleration: • Solutions Marketing, • Branding, • Communications, • Web and Blog Development, • SEO, PPC, Social Media • Direct Mail/Email, • Events, • Public Relations Operations: • Customer Relationship Management (CRM) • Budget Management, • Project Management, • Process Improvements

John Kolakowski currently works in the Epicor |

No Languages Available

John Kolakowski has prior
experience in the following industries:
Seegrid | Stanley Healthcare | Dun And Bradstreet | Avention Onesource Solutions | Progress | Hso | Suffolk University

John Kolakowski has the following professional experience:
Epicor | Seegrid | Stanley Healthcare | Dun And Bradstreet | Avention Onesource Solutions | Progress | Hso | Suffolk University