Joanne Coupethemmert Email & Phone Number | Generate print and digital subscriptions for Entertainment Weekly, Essence, and PEOPLE en Espanol magazines. Managed multiple channels of agent sold business across 22 magazines; largest source of Time Inc. gross subs. Helped identify and develop new marketing ideas and promotions within agent programs. Collaborated with offshore team in India to create reporting for use in communicating agent business to titles.Managed monthly direct mail campaigns; annual mailed volume exceeding 12MM. Collaborated with creative and production teams to develop persuasive media that drove subscriptions. Managed the creation and deployment of multiple email campaigns and online placement testing with an emphasis on click through rates and conversion. Prepared budgets exceeding $10MM and provided business projections on an annual and quarterly basis; managed expenses and monthly budget reconciliation process. Helped drive approximately 400K new subscribers in 2010 for Southern Living, Coastal Living, and Sunset magazines through various direct marketing channels including direct mail, online, email, and insert cards. First to develop and test subscription u201cFSIu201d, generating approx. 26K incremental net subscriptions for Southern Living.Responsible for all aspects of magazine subscription payment processing across four titles (Food & Wine, Travel + Leisure, Travel + Leisure Golf, and Sky Guide). Performed quarterly analyses of billing series performance for each title and initiated new processes to save source approximately $60K annually. Managed customer service Cancel/Save program, which reduced 2007 expenses by $60K-$100K.Assisted in planning and execution of large-scale event raising approximately $1MM to support emerging talent in theater, dance, and film. High profile attendees included the Princely Family of Monaco. Managed production of print and digital communications related to Foundation events. Processed donations, drafted acknowledgement letters, and created financial reports of all monetary gifts.

Joanne Coupethemmert

Generate print and digital subscriptions for Entertainment Weekly, Essence, and PEOPLE en Espanol ma...
New York, New York, United States

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Joanne Coupethemmert’s Email jcoupet@alumni.princeton.edu

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Joanne Coupethemmert’s Location New York, New York, United States

Joanne Coupethemmert’s Current Industry

Joanne Coupethemmert’s Prior Industry Time Inc. | American Express Publishing | Princess Grace Foundation - USA

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Work Experience

Time Inc.

Manager, New Business Acquisition

2013-01-01 00:00:00 - 2013-10-01 00:00:00

American Express Publishing

Assistant Marketing Manager, Retention

2006-11-01 00:00:00 - 2008-03-01 00:00:00

Princess Grace Foundation - USA

Marketing Coordinator

2005-08-01 00:00:00 - 2006-11-01 00:00:00

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FAQ About Joanne Coupethemmert

Joanne Coupethemmert is located at
New York, New York, United States

Joanne Coupethemmert is a Generate print and digital subscriptions for Entertainment Weekly, Essence, and PEOPLE en Espanol magazines. Managed multiple channels of agent sold business across 22 magazines; largest source of Time Inc. gross subs. Helped identify and develop new marketing ideas and promotions within agent programs. Collaborated with offshore team in India to create reporting for use in communicating agent business to titles.Managed monthly direct mail campaigns; annual mailed volume exceeding 12MM. Collaborated with creative and production teams to develop persuasive media that drove subscriptions. Managed the creation and deployment of multiple email campaigns and online placement testing with an emphasis on click through rates and conversion. Prepared budgets exceeding $10MM and provided business projections on an annual and quarterly basis; managed expenses and monthly budget reconciliation process. Helped drive approximately 400K new subscribers in 2010 for Southern Living, Coastal Living, and Sunset magazines through various direct marketing channels including direct mail, online, email, and insert cards. First to develop and test subscription u201cFSIu201d, generating approx. 26K incremental net subscriptions for Southern Living.Responsible for all aspects of magazine subscription payment processing across four titles (Food & Wine, Travel + Leisure, Travel + Leisure Golf, and Sky Guide). Performed quarterly analyses of billing series performance for each title and initiated new processes to save source approximately $60K annually. Managed customer service Cancel/Save program, which reduced 2007 expenses by $60K-$100K.Assisted in planning and execution of large-scale event raising approximately $1MM to support emerging talent in theater, dance, and film. High profile attendees included the Princely Family of Monaco. Managed production of print and digital communications related to Foundation events. Processed donations, drafted acknowledgement letters, and created financial reports of all monetary gifts.