JianAn Lu John Email & Phone Number | Specialized in predictive modelling, elasticity pricing, segment pricing and optimization, risk based pricing, direct markeing and portfolio analysis for unsecured lending, deposit and wealth management. Substantial experience across the whole marketing analytic function - competition and market bench marking, pricing management, campaign managment, data analysis. Hands on experience with seting up the whole CRM cycle. Have worked as web master, internet marketing analysis, campaign analyst, data analyst and business analyst for retail banking products. Marketing experience: . Implemented the online acquisition platform - internet, email and SMS . Established the back-end fullfilment process . Designed and executed the interactive campaigns with portals, internal email and paid-list . Optimized the campaign ROI by measuring the acquisition from view, click-through, submission and actual revenue generation Business Intelligence and analytic experience: . Campaign design, execution and measurement . Business portfolio and customer analysis . Data analysis and Predictive modeling . Sales and performance reporting Specialties: Predictive modelling, risk based pricing, business analysis, customer analytics, marketing analytics, database marketing, direct marketing, campaign management, SAS, data mining, statistics,

JianAn Lu John

Specialized in predictive modelling, elasticity pricing, segment pricing and optimization, risk base...
Singapore

*50 free lookup(s) per month.

JianAn Lu John’s Email johnlu@dbs.com

JianAn Lu John’s Phone Numbers

Get JIANAN’s Phone Number (For Free)

Social Media

JianAn Lu John’s Location Singapore

JianAn Lu John’s Current Industry Dbs Bank

JianAn Lu John’s Prior Industry Standard Chartered Bank

Find accurate emails & phone numbers for over 700M professionals.

Head Of Data Science, Analytic Center Of Excellence

2017-11-01 00:00:00 - Present

Senior Manager, Marketing Analytic

2005-01-01 00:00:00 - 2014-05-01 00:00:00

No Skills Available

No Languages Available

JianAn Lu John is a Specialized in predictive modelling, elasticity pricing, segment pricing and optimization, risk based pricing, direct markeing and portfolio analysis for unsecured lending, deposit and wealth management. Substantial experience across the whole marketing analytic function - competition and market bench marking, pricing management, campaign managment, data analysis. Hands on experience with seting up the whole CRM cycle. Have worked as web master, internet marketing analysis, campaign analyst, data analyst and business analyst for retail banking products. Marketing experience: . Implemented the online acquisition platform - internet, email and SMS . Established the back-end fullfilment process . Designed and executed the interactive campaigns with portals, internal email and paid-list . Optimized the campaign ROI by measuring the acquisition from view, click-through, submission and actual revenue generation Business Intelligence and analytic experience: . Campaign design, execution and measurement . Business portfolio and customer analysis . Data analysis and Predictive modeling . Sales and performance reporting Specialties: Predictive modelling, risk based pricing, business analysis, customer analytics, marketing analytics, database marketing, direct marketing, campaign management, SAS, data mining, statistics,