Jennifer Shannon Email & Phone Number | With over 20+ years of experience, I am a deeply curious, strategic marketing executive with a proven background in global brand building and scaling for rapid growth, customer acquisition, retention and relationship management for global leading technology companies. Strategy & growth and a commitment to hypothesis and data-driven decisions are the underlying passions that drive my go to market plan development, marketing acumen, commitment to high functioning team building & development, and an entrepreneurial mindset. I am passionate about making real connections between consumers/prospective clients and brands and I have a passion for making marketing more human through compelling, creative and relevant storytelling. I have highly developed skills in the areas of; -Customer Acquisition and Retention- Organic and Paid -Lead Gen and Conversion Strategies Including Nurture and Cohort Drip Campaign Development Across Multiple Consumer Touch Points -Developing Customer Centric Experiences Across All Brand Touch Points -Analysis and leverage of customer data and customer behaviour data and insights -Global Scaling and Rapid Growth -Ability to Leverage Consumer Data & Insights to Build Propensity & Predictability Models -Excellent High Functioning Team Building and Mentorship Skills -Global Brand Building -Compelling and Contextual Content Marketing -Vertical/Channel Specific Marketing Strategies -SEO/SEM, ASO, CRO -Mobile Marketing -Social Media Marketing -UX/UI Web Design/Software Development with a Customer Centric Approach -Lean Agile Methodologies and Working Frameworks

Jennifer Shannon

With over 20+ years of experience, I am a deeply curious, strategic marketing executive with a prove...
Greater Toronto Area, Greater Toronto Area, Canada

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Jennifer Shannon’s Email jennifer.shannon@sears.ca

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Jennifer Shannon’s Location Greater Toronto Area, Greater Toronto Area, Canada

Jennifer Shannon’s Current Industry Jms Consulting

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Work Experience

Jms Consulting

Executive Consultant - Marketing

2016-09-01 00:00:00 - Present

Rangle Io

SVP Global Marketing - Executive Team

2018-08-01 00:00:00 - 2019-09-01 00:00:00

Xe

Director of Marketing (Contract)

2017-01-01 00:00:00 - 2017-01-01 00:00:00

Sears

VP of Marketing (Contract)

2016-01-01 00:00:00 - 2016-01-01 00:00:00

Shop

VP Sales & Marketing

2014-01-01 00:00:00 - 2015-01-01 00:00:00

Kobo

Director - Global Brand Management and Experiential Marketing - 2011 - 2014

2011-01-01 00:00:00 - 2014-01-01 00:00:00

Indigo

Marketing Manager- Central Canada

2005-01-01 00:00:00 - 2011-01-01 00:00:00

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FAQ About Jennifer Shannon

Jennifer Shannon is located at
Greater Toronto Area, Greater Toronto Area, Canada

Jennifer Shannon is a With over 20+ years of experience, I am a deeply curious, strategic marketing executive with a proven background in global brand building and scaling for rapid growth, customer acquisition, retention and relationship management for global leading technology companies. Strategy & growth and a commitment to hypothesis and data-driven decisions are the underlying passions that drive my go to market plan development, marketing acumen, commitment to high functioning team building & development, and an entrepreneurial mindset. I am passionate about making real connections between consumers/prospective clients and brands and I have a passion for making marketing more human through compelling, creative and relevant storytelling. I have highly developed skills in the areas of; -Customer Acquisition and Retention- Organic and Paid -Lead Gen and Conversion Strategies Including Nurture and Cohort Drip Campaign Development Across Multiple Consumer Touch Points -Developing Customer Centric Experiences Across All Brand Touch Points -Analysis and leverage of customer data and customer behaviour data and insights -Global Scaling and Rapid Growth -Ability to Leverage Consumer Data & Insights to Build Propensity & Predictability Models -Excellent High Functioning Team Building and Mentorship Skills -Global Brand Building -Compelling and Contextual Content Marketing -Vertical/Channel Specific Marketing Strategies -SEO/SEM, ASO, CRO -Mobile Marketing -Social Media Marketing -UX/UI Web Design/Software Development with a Customer Centric Approach -Lean Agile Methodologies and Working Frameworks