Jean Kleinman Email & Phone Number | Hey, it's Jean here! I add value to businesses by humanising, injecting personality, and bringing their brands to life. When most people think of brands, they think of products and services; features and benefits; cheap or expensive. When I think about brands, I regard them as a person with unique personalities and characteristics, and not as an object with a price tag.. Like humans, each brand is unique, with its own set of beliefs, systems, emotions, likes and dislikes. Say you met someone for the first time. You may hit it off well because you have certain commonalities. However, others might take a bit longer to warm up. Maybe they are shy and weary around social settings. But once value and trust have been established, you will be invited into the other person's personal life; their communities, friends, and families. Why do we act this way? Deep down, we all want to be part of a community, a movement, a calling. A way of life. Brands work the same way. They don't need to be the life of the party, but rather they need to be true to their beliefs and bring value to their communities. Products/services created are part of a value chain driven by beliefs to improve the way we live. And your beliefs define your brand. YOU. ARE. THE. BRAND. It is because of this I passionately believe every brand is unique. Today's digital evolution allow us to immediately connect, impact, interact, and engage with communities that share similar beliefs and values resulting in stronger bonds. Big brands like Apple, McDonalds, Champion, BMW, Nike, Coke, Heineken, etc... How did they get where they are today? Each brand has taken on a life of their own. They each have unique personalities and characteristics that their communities can relate and connect with on a deeper level; going beyond features and benefits. How does this happen? By connecting with their audience in the most humanistic way possible, and engaging their emotional trigger points. Our brain recognises value, but it is our emotions that trigger us to take an action. Successful brands understand their community completely and know which emotional buttons to press to trigger a response. It is crucial to not just be part of the “noise”, but to STAND OUT amongst the crowd. To do that, you need your own voice, your own beliefs, and your own communities. If possible, create your own playing field where the competition has to play by your rules, against your team and against your fans. Looking to humanise your brand? Connect with me for a chat today and lets strategise.

Jean Kleinman

Hey, it's Jean here! I add value to businesses by humanising, injecting personality, and bringing...
Singapore

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Jean Kleinman’s Email jean@qiintegrated.com

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Jean Kleinman’s Location Singapore

Jean Kleinman’s Current Industry Qi Integrated Solutions

Jean Kleinman’s Prior Industry Innov8 Consultancy | Rh Property | Era Realty Network

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Work Experience

Qi Integrated Solutions

Lead Digital Strategist

2023-05-01 00:00:00 - Present

Innov8 Consultancy

Partner

2013-07-01 00:00:00 - 2016-11-01 00:00:00

Rh Property

Property Agent

2013-01-01 00:00:00 - 2016-11-01 00:00:00

Era Realty Network

Property Agent

2007-08-01 00:00:00 - 2012-11-01 00:00:00

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FAQ About Jean Kleinman

Jean Kleinman is located at
Singapore

Jean Kleinman is a Hey, it's Jean here! I add value to businesses by humanising, injecting personality, and bringing their brands to life. When most people think of brands, they think of products and services; features and benefits; cheap or expensive. When I think about brands, I regard them as a person with unique personalities and characteristics, and not as an object with a price tag.. Like humans, each brand is unique, with its own set of beliefs, systems, emotions, likes and dislikes. Say you met someone for the first time. You may hit it off well because you have certain commonalities. However, others might take a bit longer to warm up. Maybe they are shy and weary around social settings. But once value and trust have been established, you will be invited into the other person's personal life; their communities, friends, and families. Why do we act this way? Deep down, we all want to be part of a community, a movement, a calling. A way of life. Brands work the same way. They don't need to be the life of the party, but rather they need to be true to their beliefs and bring value to their communities. Products/services created are part of a value chain driven by beliefs to improve the way we live. And your beliefs define your brand. YOU. ARE. THE. BRAND. It is because of this I passionately believe every brand is unique. Today's digital evolution allow us to immediately connect, impact, interact, and engage with communities that share similar beliefs and values resulting in stronger bonds. Big brands like Apple, McDonalds, Champion, BMW, Nike, Coke, Heineken, etc... How did they get where they are today? Each brand has taken on a life of their own. They each have unique personalities and characteristics that their communities can relate and connect with on a deeper level; going beyond features and benefits. How does this happen? By connecting with their audience in the most humanistic way possible, and engaging their emotional trigger points. Our brain recognises value, but it is our emotions that trigger us to take an action. Successful brands understand their community completely and know which emotional buttons to press to trigger a response. It is crucial to not just be part of the “noise”, but to STAND OUT amongst the crowd. To do that, you need your own voice, your own beliefs, and your own communities. If possible, create your own playing field where the competition has to play by your rules, against your team and against your fans. Looking to humanise your brand? Connect with me for a chat today and lets strategise.