Janani Mariskumar Email & Phone Number | • Certified Salesforce Administrator • Marketo Certified Expert • Certified Scrum Master, Scrum Alliance • Manager (Marketing Operations & Demand Generation) with an unmatched track record & proven career in conceptualizing & implementing effective ideas / strategies which adds value to organization through inspiring leadership, rich experience & innovation excellence; effectively spearheading all aspects of Strategic Marketing Operations, Demand Generation, Branding & Promotions, P&L Management, Channel Expansion & Distribution Management, Product Management and Continuous Process Improvement & Automation; targeting to express potential with an esteemed organization • In Salesforce.com, Provide day-to-day end-user support, such as system configuration, complex formulas and system maintenance. Work with key stakeholders to establish and implement best practices with regards to release management, system maintenance, configuration, testing, data integrity • Identifying and supporting Sales processes including setup of new functionalities. Responsible for any Salesforce.com related support work – creating Reports, designing result oriented Dashboards, process related system changes, monitoring data quality, implementing best Practices for data hygiene • Assist in managing a robust Marketing technology stack (Pardot, Google Analytics, Uberflip, Terminus, Bizible, LeanData, Everstring, Conversica) • Provide guidance on Marketo/Pardot best practices on implementation, systems integration, data management practices and reporting on both externally with clients • In 2016 and 2017, Planned and organized several interactive sessions on how you can leverage DevOps and TeamForge to improve application delivery through integration, automation, and continuous feedback in Bangalore and Pune. Performed Lead generation, warm calling and managing the registrations, event management, survey analysis • Excellent Leadership and team management skills and have always been part of the recruitment board for the new members. Received Employee Awards for achieving an amazing increase in Marketing Qualified leads to sales after we put several operational changes in place and had a focused approach to lead embellishment and lead routing, best practices of data Mining and data normalization to achieve the highest level of accuracy • Impeccable strength in collaborating with cross-functional teams across geographies in implementing advanced strategies in Modern Marketing, Excellent written and verbal communication skills

Janani Mariskumar

• Certified Salesforce Administrator • Marketo Certified Expert • Certified Scrum Master, Scrum Alli...
Chennai, Tamil Nadu, India

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Janani Mariskumar’s Email janani.mariskumar@freshworks.com

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Janani Mariskumar’s Location Chennai, Tamil Nadu, India

Janani Mariskumar’s Current Industry

Janani Mariskumar’s Prior Industry Adobe | Teamlease Digital | Digital Ai

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Work Experience

Freshworks

Manager, Strategy Operations, Marketing Operations (Program Management)

Present

Adobe

Marketing Specialist Iii

2020-01-01 00:00:00 - 2021-01-01 00:00:00

Teamlease Digital

Senior Marketing Automation Specialist

2020-09-01 00:00:00 - 2021-01-01 00:00:00

Digital Ai

Manager, Marketing Operations

2010-12-01 00:00:00 - 2020-04-01 00:00:00

Skills

No Skills Available

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FAQ About Janani Mariskumar

Janani Mariskumar is located at
Chennai, Tamil Nadu, India

Janani Mariskumar is a • Certified Salesforce Administrator • Marketo Certified Expert • Certified Scrum Master, Scrum Alliance • Manager (Marketing Operations & Demand Generation) with an unmatched track record & proven career in conceptualizing & implementing effective ideas / strategies which adds value to organization through inspiring leadership, rich experience & innovation excellence; effectively spearheading all aspects of Strategic Marketing Operations, Demand Generation, Branding & Promotions, P&L Management, Channel Expansion & Distribution Management, Product Management and Continuous Process Improvement & Automation; targeting to express potential with an esteemed organization • In Salesforce.com, Provide day-to-day end-user support, such as system configuration, complex formulas and system maintenance. Work with key stakeholders to establish and implement best practices with regards to release management, system maintenance, configuration, testing, data integrity • Identifying and supporting Sales processes including setup of new functionalities. Responsible for any Salesforce.com related support work – creating Reports, designing result oriented Dashboards, process related system changes, monitoring data quality, implementing best Practices for data hygiene • Assist in managing a robust Marketing technology stack (Pardot, Google Analytics, Uberflip, Terminus, Bizible, LeanData, Everstring, Conversica) • Provide guidance on Marketo/Pardot best practices on implementation, systems integration, data management practices and reporting on both externally with clients • In 2016 and 2017, Planned and organized several interactive sessions on how you can leverage DevOps and TeamForge to improve application delivery through integration, automation, and continuous feedback in Bangalore and Pune. Performed Lead generation, warm calling and managing the registrations, event management, survey analysis • Excellent Leadership and team management skills and have always been part of the recruitment board for the new members. Received Employee Awards for achieving an amazing increase in Marketing Qualified leads to sales after we put several operational changes in place and had a focused approach to lead embellishment and lead routing, best practices of data Mining and data normalization to achieve the highest level of accuracy • Impeccable strength in collaborating with cross-functional teams across geographies in implementing advanced strategies in Modern Marketing, Excellent written and verbal communication skills