Jacolyn Daly Email & Phone Number | I'm a brand and comms strategy director, social impact consultant, research moderator and workshop facilitator. I specialise in shaping brand purpose and creating real world, measurable social impact for brands, charities, and causes. I worked in integrated marketing and advertising agencies for 15 years and led strategy for a wide range of business challenges and sectors, and for a diverse range of clients on all sorts of projects, from brand repositioning to CRM strategy; on-pack, to TV; product innovation to trend and future scoping. I understand impact, the power of evidence and what it takes to change minds. I worked with Walkers to sign and leverage a partnership with Comic Relief, and Pearson to harness collective impact, digitally. I researched brand reputation in Latin America for Shell, and crafted a community-based commercial funding strategy for Trussell Trust foodbanks. Now I work on both sides of the ESG lens, providing joined up, fresh, intelligent thinking that cuts through complexity and drives brand saliency. For charities and causes: I help with insight, comms planning, fundraising strategies, impact driven campaigning, and creative development. I also write, script and produce impact and effectiveness reports. For brand owners: I’m at my best working on purpose and cause; advising on B.Impact strategy; and bringing in-depth knowledge of change theory and impact to convene causes and leverage partnerships that tackle the UN Social Development Goals. For agencies: I’m most often asked to work on briefs from B. Corps and on new business pitches when there is little understanding of the category, brand and/or consumer; or on projects where the planning process identifies a saliency gap. My gift is in bringing clear and fresh thinking, helping teams push forward faster and more effectively. I write case studies and award-winning effectiveness papers, and have won national and global IPM, MAA, and Marketing Society Stars for integrated work on Irn Bru, Sharpie, Kerrygold, Snapple, Dove, Mars and Knorr.

Jacolyn Daly

I'm a brand and comms strategy director, social impact consultant, research moderator and workshop f...
London, England, United Kingdom

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Jacolyn Daly’s Email jacolyn.daly@yesandpepper.com

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Jacolyn Daly’s Location London, England, United Kingdom

Jacolyn Daly’s Current Industry Pepper Corporation Marketing Services Ltd Do Better Hammersmith And Fulham Food Bank Urban Partnership

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Work Experience

Pepper Corporation Marketing Services Ltd

Strategy Director

2014-08-01 00:00:00 - Present

Do Better

Brand And Social Impact Consultant

2022-05-01 00:00:00 - Present

Hammersmith And Fulham Food Bank

Social Impact And Strategy Consultant

2019-01-01 00:00:00 - Present

Urban Partnership

Member, Board Of Trustees

2018-02-01 00:00:00 - Present

Yes And Pepper

Strategy Director

2014-08-01 00:00:00 - 2019-12-01 00:00:00

The Planning Department

Planning Director And Consultant

2012-06-01 00:00:00 - 2014-08-01 00:00:00

Daily Maildmg Media

Planning And Communications Manager

2013-04-01 00:00:00 - 2014-03-01 00:00:00

Walker Agency

Head Of Planning

2012-06-01 00:00:00 - 2012-12-01 00:00:00

The Leith Agency

Senior Planner

2012-01-01 00:00:00 - 2012-06-01 00:00:00

Consultancy

Planning Director

2006-09-01 00:00:00 - 2011-12-01 00:00:00

The Marketing Store

Senior Planner

2001-09-01 00:00:00 - 2006-09-01 00:00:00

Skills

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Languages

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FAQ About Jacolyn Daly

Jacolyn Daly is located at
London, England, United Kingdom

Jacolyn Daly is a I'm a brand and comms strategy director, social impact consultant, research moderator and workshop facilitator. I specialise in shaping brand purpose and creating real world, measurable social impact for brands, charities, and causes. I worked in integrated marketing and advertising agencies for 15 years and led strategy for a wide range of business challenges and sectors, and for a diverse range of clients on all sorts of projects, from brand repositioning to CRM strategy; on-pack, to TV; product innovation to trend and future scoping. I understand impact, the power of evidence and what it takes to change minds. I worked with Walkers to sign and leverage a partnership with Comic Relief, and Pearson to harness collective impact, digitally. I researched brand reputation in Latin America for Shell, and crafted a community-based commercial funding strategy for Trussell Trust foodbanks. Now I work on both sides of the ESG lens, providing joined up, fresh, intelligent thinking that cuts through complexity and drives brand saliency. For charities and causes: I help with insight, comms planning, fundraising strategies, impact driven campaigning, and creative development. I also write, script and produce impact and effectiveness reports. For brand owners: I’m at my best working on purpose and cause; advising on B.Impact strategy; and bringing in-depth knowledge of change theory and impact to convene causes and leverage partnerships that tackle the UN Social Development Goals. For agencies: I’m most often asked to work on briefs from B. Corps and on new business pitches when there is little understanding of the category, brand and/or consumer; or on projects where the planning process identifies a saliency gap. My gift is in bringing clear and fresh thinking, helping teams push forward faster and more effectively. I write case studies and award-winning effectiveness papers, and have won national and global IPM, MAA, and Marketing Society Stars for integrated work on Irn Bru, Sharpie, Kerrygold, Snapple, Dove, Mars and Knorr.

Jacolyn Daly currently works in the Pepper Corporation Marketing Services Ltd | Do Better | Hammersmith And Fulham Food Bank | Urban Partnership |

No Languages Available

Jacolyn Daly has prior
experience in the following industries:
Yes And Pepper | The Planning Department | Daily Maildmg Media | Walker Agency | The Leith Agency | Consultancy | The Marketing Store

Jacolyn Daly has the following professional experience:
Pepper Corporation Marketing Services Ltd | Do Better | Hammersmith And Fulham Food Bank | Urban Partnership | Yes And Pepper | The Planning Department | Daily Maildmg Media | Walker Agency | The Leith Agency | Consultancy | The Marketing Store