Ivan Barrantes Limon Email & Phone Number | Driving brand, revenue and market growth to new levels is my passion. My specialty is creating and launching the strategies that unlock opportunities, optimize commercial success, maximize ROI, and build brand equity for multinational companies seeking to grow global footprint. Leveraging extensive experience in on-the-ground, global program execution and formation of strategic partnerships, including C-suite executives and senior leadership teams worldwide, I am recognized for my cultural sensitivity, integrity, and the practiced ability to gain trust and consensus among all strategic partners and stakeholders, to enable mission success. Noted for: Digital Transformation As Latin American Commercial Director for Belcorp, the 1B+ global, direct sales beauty company, became the first market within the organization to gain 90% customer engagement on the newly developed, digital ecommerce platform, increasing digital sales 40%. Turnaround Following an 80% decline in sales, recovered 100% and regained Belcorp’s #1 market share within Latin America’s direct sales beauty sector. Disruptive Innovation Recovered sales lost to the illicit tobacco market in Latin/Central America through a new distribution strategy in low-income channels, effectively decreasing illegal market from 20% to 3%. Team recognized with British American Tobacco’s prestigious Golden Leaf Award. Route to Market Increased British American Tobacco Nielsen’s (Kantar) distribution from 50% to 80% in Northern Africa with the addition of 48,000 new point-of-sales locations. Saved 2M by focusing on the most profitable route to market rather than number of retailers. Trade Customer Investment (TCI) Developed a framework for optimizing trade margins for British American Tobacco’s European market, which focused on efficiently investing in the right channel and customer, resulting in 8M for reallocating investments and 2M in savings. Blueprint adopted as best practice throughout the organization. Executive Strengths that Drive Business Success Strategic and Tactical Planning – Sales and Marketing – Business Development – P&L Management – General Management – Operations Negotiations – Digital Selling – Ecommerce – Brand Awareness – Competitive and Quantitative Analysis – Strategic Partnerships and Alliances – Process Improvement – Performance Management – KPIs – Vendor Management – Supply Chain – Organizational Development – Cross-Functional, Multinational Team Development, Leadership, and Mentorship

Ivan Barrantes Limon

Driving brand, revenue and market growth to new levels is my passion. My specialty is creating and l...
Houston, Texas, United States

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Ivan Barrantes Limon’s Email il@belcorp.biz

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Ivan Barrantes Limon’s Location Houston, Texas, United States

Ivan Barrantes Limon’s Current Industry Hy Cite Enterprises Belcorp

Ivan Barrantes Limon’s Prior Industry British American Tobacco

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Work Experience

Hy Cite Enterprises

Director Of Commercial Sales

2021-10-01 00:00:00 - Present

Belcorp

Commercial and Sales Director ǀ Profitable Growth ǀ Turnarounds ǀ Team Leadership / Coaching

2016-01-01 00:00:00 - Present

British American Tobacco

Business Development Director for North Africa ǀ Market Share Growth ǀ Distribution Optimization

2014-01-01 00:00:00 - 2015-01-01 00:00:00

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FAQ About Ivan Barrantes Limon

Ivan Barrantes Limon is located at
Houston, Texas, United States

Ivan Barrantes Limon is a Driving brand, revenue and market growth to new levels is my passion. My specialty is creating and launching the strategies that unlock opportunities, optimize commercial success, maximize ROI, and build brand equity for multinational companies seeking to grow global footprint. Leveraging extensive experience in on-the-ground, global program execution and formation of strategic partnerships, including C-suite executives and senior leadership teams worldwide, I am recognized for my cultural sensitivity, integrity, and the practiced ability to gain trust and consensus among all strategic partners and stakeholders, to enable mission success. Noted for: Digital Transformation As Latin American Commercial Director for Belcorp, the 1B+ global, direct sales beauty company, became the first market within the organization to gain 90% customer engagement on the newly developed, digital ecommerce platform, increasing digital sales 40%. Turnaround Following an 80% decline in sales, recovered 100% and regained Belcorp’s #1 market share within Latin America’s direct sales beauty sector. Disruptive Innovation Recovered sales lost to the illicit tobacco market in Latin/Central America through a new distribution strategy in low-income channels, effectively decreasing illegal market from 20% to 3%. Team recognized with British American Tobacco’s prestigious Golden Leaf Award. Route to Market Increased British American Tobacco Nielsen’s (Kantar) distribution from 50% to 80% in Northern Africa with the addition of 48,000 new point-of-sales locations. Saved 2M by focusing on the most profitable route to market rather than number of retailers. Trade Customer Investment (TCI) Developed a framework for optimizing trade margins for British American Tobacco’s European market, which focused on efficiently investing in the right channel and customer, resulting in 8M for reallocating investments and 2M in savings. Blueprint adopted as best practice throughout the organization. Executive Strengths that Drive Business Success Strategic and Tactical Planning – Sales and Marketing – Business Development – P&L Management – General Management – Operations Negotiations – Digital Selling – Ecommerce – Brand Awareness – Competitive and Quantitative Analysis – Strategic Partnerships and Alliances – Process Improvement – Performance Management – KPIs – Vendor Management – Supply Chain – Organizational Development – Cross-Functional, Multinational Team Development, Leadership, and Mentorship