Irena Krychova
17 years in marketing and commercial roles: regional and global brand management and marketing team...
Prague, Prague, Czech Republic
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Irena Krychova’s Email krychova@volny.cz
Social Media
Irena Krychova’s Location Prague, Prague, Czech Republic
Irena Krychova’s Current Industry Roche
Irena Krychova’s Prior Industry Bayer Pharmaceuticals | Teva Pharmaceuticals | Hipp Gruppe | Nestle | Reckitt Benkiser
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Work Experience
Roche
Marketing Partner Oncology
2020-07-01 00:00:00 - Present
Bayer Pharmaceuticals
Marketing - Dermatology and Gynecology - OTC / Rx
2018-03-01 00:00:00 - 2020-06-01 00:00:00
Teva Pharmaceuticals
Marketing Manager OTC
2016-11-01 00:00:00 - 2018-02-01 00:00:00
Hipp Gruppe
Marketing Manager
2012-02-01 00:00:00 - 2014-12-01 00:00:00
Nestle
Marketing Manager
2008-01-01 00:00:00 - 2011-10-01 00:00:00
Reckitt Benkiser
Brand Manager
2004-11-01 00:00:00 - 2006-10-01 00:00:00Skills
Languages
FAQ About Irena Krychova
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Irena Krychova is located at
Prague, Prague, Czech Republic -
Irena Krychova is a 17 years in marketing and commercial roles: regional and global brand management and marketing team management, in FMCG and OTC industry in retail (food & non-food) and pharmacies, targeting diverse consumer groups, B2B and B2C communication, commercial experience with full P&L responsibility. Position: Marketing Manager, Group Brand Manager, Senior Brand Manager, Brand Manager Category / Segment: pet food, baby food, baby care, cosmetic, home care, OTC, food supplement, medical device, Rx Channel: pharmacy, retail (hypermarkets, supermarkets, traditional trade, discounters), pet centers, HCPs Experience: local marketing, regional marketing, brand management and building, short-term & long-term stratégy, profitability growth, new business development, People management and motivation, innovation / NPD, market and competitive analysis, international project management, advertising, public relation, media planning, direct marketing, on-line / digital marketing, market research, customer and consumer insights, trade marketing, forecasting
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Irena Krychova currently works in the Roche |
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No Languages Available
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Irena Krychova has prior
experience in the following industries:
Bayer Pharmaceuticals | Teva Pharmaceuticals | Hipp Gruppe | Nestle | Reckitt Benkiser -
Irena Krychova has the following professional experience:
Roche | Bayer Pharmaceuticals | Teva Pharmaceuticals | Hipp Gruppe | Nestle | Reckitt Benkiser -
You can view Irena Krychova’s LinkedIn profile at LinkedIn URL
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Irena Krychova’s work email
addresses are
krychova@volny.cz -
Roche |
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