Herbert Viana Andrade Email & Phone Number | In the past few years, I have been actively involved in startups ecosystems, digital transformation, media solutions, customer experience, and mobility services. This has ignited my passion for entrepreneurship, leading me to immerse myself fully in disruptive and innovative projects. Prior to this, I accumulated over 20 years of experience in general management, sales, marketing, digital and growth, primarily in the consumer goods (FMCG), services (B2B2C), and entertainment sectors. I have held senior positions in multinational and large domestic companies, including Localiza, 20th Century Fox, Mars Inc., PPG, Tintas Coral, and Prosegur. Throughout my career, I have successfully managed major accounts with a strong focus on marketing and sales, working with food retailers, department stores, e-commerce platforms, and non-food retailers, both domestically and internationally. My extensive expertise lies in developing comprehensive marketing plans, growth, branding, sales strategies, go-to-market initiatives, advertising/promotion campaigns, and product launching. Areas of expertise include: Growth strategies Digital transformation Business strategy Digital marketing: social media, inbound marketing, media performance, growth hacking, and digital content distribution Innovation initiatives Go-to-market strategies for startups Designing commercial policies and developing sales teams Branding and marketing strategy P&L management and budgeting processes NPS (Net Promoter Score) specialist Pricing strategy <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js" async defer></script>

Herbert Viana Andrade

In the past few years, I have been actively involved in startups ecosystems, digital transformation,...
Belo Horizonte, Belo Horizonte, Brazil

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Herbert Viana Andrade’s Email herbertviana@uol.com.br

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Herbert Viana Andrade’s Location Belo Horizonte, Belo Horizonte, Brazil

Herbert Viana Andrade’s Current Industry Lecupon Zanzar P4g Partners For Growth Track Top Lar Construtora

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Work Experience

Lecupon

Board Member & Partner

2021-02-01 00:00:00 - Present

Zanzar

Co-Founder & CEO

2019-10-01 00:00:00 - Present

P4g Partners For Growth

Co-founder & Partner

2019-05-01 00:00:00 - Present

Track

Board Member & Partner

2019-01-01 00:00:00 - Present

Top Lar Construtora

Co-founder & Board Member

2011-01-01 00:00:00 - Present

Candidato Agora

Board Member & Partner

2020-03-01 00:00:00 - 2022-07-01 00:00:00

Skema Business School

Associate Professor

2019-02-01 00:00:00 - 2022-04-01 00:00:00

Mind Your Business

Associate Partner

2019-10-01 00:00:00 - 2021-08-01 00:00:00

Kallas Midia Ooh Oficial

Board Member

2019-05-01 00:00:00 - 2021-02-01 00:00:00

Rentcars Com

Board Member

2019-05-01 00:00:00 - 2020-01-01 00:00:00

Localiza

Senior Advisor

2019-01-01 00:00:00 - 2019-07-01 00:00:00

Aptech

General Manager

2010-09-01 00:00:00 - 2011-05-01 00:00:00

21st Century Fox

Sales & Trade Marketing Director

2002-05-01 00:00:00 - 2010-06-01 00:00:00

Ppg Industries

National Commercial Manager

2000-01-01 00:00:00 - 2002-04-01 00:00:00

Tintas Coral

Regional Sales Manager

1998-09-01 00:00:00 - 2000-01-01 00:00:00

Mars

Regional Sales Manager

1997-06-01 00:00:00 - 1998-08-01 00:00:00

Prosegur

Product Manager

1997-01-01 00:00:00 - 1997-01-01 00:00:00

P And Q Food And Beverages

Sales and Marketing Manager

1995-01-01 00:00:00 - 1997-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Herbert Viana Andrade

Herbert Viana Andrade is located at
Belo Horizonte, Belo Horizonte, Brazil

Herbert Viana Andrade is a In the past few years, I have been actively involved in startups ecosystems, digital transformation, media solutions, customer experience, and mobility services. This has ignited my passion for entrepreneurship, leading me to immerse myself fully in disruptive and innovative projects. Prior to this, I accumulated over 20 years of experience in general management, sales, marketing, digital and growth, primarily in the consumer goods (FMCG), services (B2B2C), and entertainment sectors. I have held senior positions in multinational and large domestic companies, including Localiza, 20th Century Fox, Mars Inc., PPG, Tintas Coral, and Prosegur. Throughout my career, I have successfully managed major accounts with a strong focus on marketing and sales, working with food retailers, department stores, e-commerce platforms, and non-food retailers, both domestically and internationally. My extensive expertise lies in developing comprehensive marketing plans, growth, branding, sales strategies, go-to-market initiatives, advertising/promotion campaigns, and product launching. Areas of expertise include: Growth strategies Digital transformation Business strategy Digital marketing: social media, inbound marketing, media performance, growth hacking, and digital content distribution Innovation initiatives Go-to-market strategies for startups Designing commercial policies and developing sales teams Branding and marketing strategy P&L management and budgeting processes NPS (Net Promoter Score) specialist Pricing strategy <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js" async defer></script>

Herbert Viana Andrade currently works in the Lecupon | Zanzar | P4g Partners For Growth | Track | Top Lar Construtora |

No Languages Available

Herbert Viana Andrade has prior
experience in the following industries:
Candidato Agora | Skema Business School | Mind Your Business | Kallas Midia Ooh Oficial | Rentcars Com | Localiza | Aptech | 21st Century Fox | Ppg Industries | Tintas Coral | Mars | Prosegur | P And Q Food And Beverages

Herbert Viana Andrade has the following professional experience:
Lecupon | Zanzar | P4g Partners For Growth | Track | Top Lar Construtora | Candidato Agora | Skema Business School | Mind Your Business | Kallas Midia Ooh Oficial | Rentcars Com | Localiza | Aptech | 21st Century Fox | Ppg Industries | Tintas Coral | Mars | Prosegur | P And Q Food And Beverages

You can view Herbert Viana Andrade’s LinkedIn profile at LinkedIn URL

Herbert Viana Andrade’s work email
addresses are
herbertviana@uol.com.br

Lecupon | Zanzar | P4g Partners For Growth | Track | Top Lar Construtora |