Gudrun Wetak Email & Phone Number | Experienced B2B and B2C marketing professional and leader of digital transformation efforts. Leveraging a foundation of database management, market research, analytics, modeling, and project management; I have successfully lead teams, run marketing campaigns, optimized and managed both traditional and digital media channels, launched consumer engagement programs, implemented and integrated automation software, and developed products. I have served on numerous enterprise initiative teams lending my expertise in marketing, database architecture, process mapping and alignment, etc. … for the implementation/integration/migration of Customer Data Platforms (CDP), Customer Relationship Management (CRM) tools, Market Automation Platforms (MAP), Content Management Systems (CMS), and Purchase/Order Systems (POS), as well as the development and launch of new websites, products, and services. I have reporting and admin. management experience in Customer Data Platforms (CDP), Purchase Order (POS), Customer Relationship Management (CRM), and Marketing Automation systems – as well digital, email, and social media platforms which includes certifications in Facebook Insights, Google Analytics, and Google Ad Words. ✅ Extensive experience in scoring, machine learning, and forecasting. ✅ Leader in ABM program development and deployment. ✅ Pioneer in CDP Technology with work presented at Forrest B2B Summit and OpStars. Core Competencies • Collaborative “tell-to-teach” approach when reporting results • Developer of interactive dashboards displaying KPI’s and KPM’s • Leader of consumer research studies, from start to finish • Professional use and understanding of advanced statistical analysis and methods of research • Predictive Analysis including lead scoring models, loyalty valuations, customer churn, and forecasting • Provider of closed-loop reporting, customer touch-point mapping, journey mapping, etc … • Proficient in SQL, SPSS, PowerPoint, Word, Excel and online survey tools • High level of personal enthusiasm and self-motivation • Ability to think linearly and non-linearly through problems and processes • Professionally demonstrates, promotes and sells

Gudrun Wetak

Experienced B2B and B2C marketing professional and leader of digital transformation efforts. Leverag...
1032 South Park View Road, Manitowoc, United States

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Gudrun Wetak’s Email gwetak@rockwellautomation.com

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Gudrun Wetak’s Location 1032 South Park View Road, Manitowoc, United States

Gudrun Wetak’s Current Industry Rockwell Automation

Gudrun Wetak’s Prior Industry Schneider | Pmi Entertainment | Orion Energy Systems | Menards

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Work Experience

Rockwell Automation

Manager, Global Data Operations- Marketing

2024-02-01 00:00:00 - Present

Schneider

Manager, Marketing Operations and Analytics

2019-03-01 00:00:00 - 2021-11-01 00:00:00

Pmi Entertainment

Consumer Relations Analyst

2014-12-01 00:00:00 - 2017-05-01 00:00:00

Orion Energy Systems

Business Analyst Internship · Emphasis: Social Media Strategy

2014-09-01 00:00:00 - 2014-12-01 00:00:00

Menards

Sales

2000-09-01 00:00:00 - 2008-03-01 00:00:00

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FAQ About Gudrun Wetak

Gudrun Wetak is located at
1032 South Park View Road, Manitowoc, United States

Gudrun Wetak is a Experienced B2B and B2C marketing professional and leader of digital transformation efforts. Leveraging a foundation of database management, market research, analytics, modeling, and project management; I have successfully lead teams, run marketing campaigns, optimized and managed both traditional and digital media channels, launched consumer engagement programs, implemented and integrated automation software, and developed products. I have served on numerous enterprise initiative teams lending my expertise in marketing, database architecture, process mapping and alignment, etc. … for the implementation/integration/migration of Customer Data Platforms (CDP), Customer Relationship Management (CRM) tools, Market Automation Platforms (MAP), Content Management Systems (CMS), and Purchase/Order Systems (POS), as well as the development and launch of new websites, products, and services. I have reporting and admin. management experience in Customer Data Platforms (CDP), Purchase Order (POS), Customer Relationship Management (CRM), and Marketing Automation systems – as well digital, email, and social media platforms which includes certifications in Facebook Insights, Google Analytics, and Google Ad Words. ✅ Extensive experience in scoring, machine learning, and forecasting. ✅ Leader in ABM program development and deployment. ✅ Pioneer in CDP Technology with work presented at Forrest B2B Summit and OpStars. Core Competencies • Collaborative “tell-to-teach” approach when reporting results • Developer of interactive dashboards displaying KPI’s and KPM’s • Leader of consumer research studies, from start to finish • Professional use and understanding of advanced statistical analysis and methods of research • Predictive Analysis including lead scoring models, loyalty valuations, customer churn, and forecasting • Provider of closed-loop reporting, customer touch-point mapping, journey mapping, etc … • Proficient in SQL, SPSS, PowerPoint, Word, Excel and online survey tools • High level of personal enthusiasm and self-motivation • Ability to think linearly and non-linearly through problems and processes • Professionally demonstrates, promotes and sells