Francesca Romana Saule Email & Phone Number | Steering BAT's journey towards a smokeless future, our team's commitment lies in cultivating personalized consumer interactions, leveraging innovation, and AI. This dedication is evident in our work, where we integrate the 3 D's—Discover, Design, Deploy—with the 3 S's—Share, Stabilize, Scale—to foster a startup culture within a historic company. Our focus is not only on advancement but also on nurturing a sense of brand advocacy, which is central to our digital strategy. Our approach at BAT is rooted in personalization, which has been a cornerstone of my leadership since overseeing the Digital Marketing Hub for the AME region (Europe and Americas - including Canada), now exported to the Global Consumer Engagement organisation, as leadership team member. Drawing on my previous role at illycaffè, where I led the Digital Transformation of the company with full commercial accountability, I now guide teams to create meaningful brand experiences. We aim to empower our consumers through engaging digital platforms, ensuring BAT continues to lead in a dynamically changing consumer landscape. Expertise: Digital Transformation, Growth Strategies, Orchestration, D2C and marketplaces platforms and commercial plans, CRM B2C and B2B, Analytics, IoT, App, Media and Content. Working experiences: USA, China, UK, Canada, Europe. Former client's experiences (as Consultancy): Nestlè. P&G, Unilever, CocaCola, AB InBev, Nike, Moncler, Swarovski, Carrefour, Parmalat, Star Gallina Blanca.

Francesca Romana Saule

Steering BAT's journey towards a smokeless future, our team's commitment lies in cultivating persona...
Trieste, Friuli-Venezia Giulia, Italy

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Francesca Romana Saule’s Email francesca.saule@illy.com

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Francesca Romana Saule’s Location Trieste, Friuli-Venezia Giulia, Italy

Francesca Romana Saule’s Current Industry Bat

Francesca Romana Saule’s Prior Industry Illycaffe | Accenture | Voice Of America | Stock Spirits

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Work Experience

Bat

Growth Hub Lead for AME and Global Consumer Engagement Leadership Team Member

2024-08-01 00:00:00 - Present

Illycaffe

Chief Digital & Experience Officer

2020-07-01 00:00:00 - 2022-11-01 00:00:00

Accenture

Senior Manager Digital Strategy

2014-12-01 00:00:00 - 2018-01-01 00:00:00

Voice Of America

Voice of America Television News Reporter

2006-01-01 00:00:00 - 2007-05-01 00:00:00

Stock Spirits

International Relationships to CEO

2005-07-01 00:00:00 - 2006-01-01 00:00:00

Skills

No Skills Available

Languages

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FAQ About Francesca Romana Saule

Francesca Romana Saule is located at
Trieste, Friuli-Venezia Giulia, Italy

Francesca Romana Saule is a Steering BAT's journey towards a smokeless future, our team's commitment lies in cultivating personalized consumer interactions, leveraging innovation, and AI. This dedication is evident in our work, where we integrate the 3 D's—Discover, Design, Deploy—with the 3 S's—Share, Stabilize, Scale—to foster a startup culture within a historic company. Our focus is not only on advancement but also on nurturing a sense of brand advocacy, which is central to our digital strategy. Our approach at BAT is rooted in personalization, which has been a cornerstone of my leadership since overseeing the Digital Marketing Hub for the AME region (Europe and Americas - including Canada), now exported to the Global Consumer Engagement organisation, as leadership team member. Drawing on my previous role at illycaffè, where I led the Digital Transformation of the company with full commercial accountability, I now guide teams to create meaningful brand experiences. We aim to empower our consumers through engaging digital platforms, ensuring BAT continues to lead in a dynamically changing consumer landscape. Expertise: Digital Transformation, Growth Strategies, Orchestration, D2C and marketplaces platforms and commercial plans, CRM B2C and B2B, Analytics, IoT, App, Media and Content. Working experiences: USA, China, UK, Canada, Europe. Former client's experiences (as Consultancy): Nestlè. P&G, Unilever, CocaCola, AB InBev, Nike, Moncler, Swarovski, Carrefour, Parmalat, Star Gallina Blanca.