Federico Ferretti Email & Phone Number | Federico is happiest where intuition, business and technology intersect. He believes that the best design is the one that dissolves into behaviours and that questions are often longer-lasting than answers. He is the Head of Milan Experience Design Centre of Haier, the number one company globally in major appliances and the most valuable IoT ecosystem brand in the world. With his team he supervises, choreographs and envisions meaningful multi-categories experiences for Haier, Hoover and Candy. He was the Founder and Head of Milan Design Innovation Center for Midea, a Fortune 500 Company with one of the most comprehensive ranges in the home appliance industry. Federico is the former Managing Director of Continuum, one of the leading global design innovation consultancies at the beginning of the century where for more than 12 years he played a key role in leading both tactical and strategic innovation programs helping to wrap business scenarios around people's desires and dreams. He had excelled in the creation of innovative and meaningful concepts, products and services solutions for international clients such as Allsteel, Bic, Ceres, GM, NEC, Fastweb, Haier, Illy, Imetec, BTicino, Unilever, I-Robot, Medela, 3M, Sennheiser and Samsung. Prior to joining Continuum Milan Federico co-founded uno : uno designers studio, testing a simplified approach to product design and exploring the boundaries between process and persuasion with Italian companies and startup such as Moleskine, Artsana, Piaggio and OneTray. Previously he was Associate Creative Director at Frog, leading the ID team and focusing at the convergence of product design and digital interaction. In 1998 he started his design career as toy designer for Mattel- FischerPrice. Federico is an experienced lecturer on product design and design innovation matters, with participations to various educational venues. He conducted panels, conferences and design thinking workshop for companies and institutions around the world. He’s currently the Scientific Coordinator of the the 1st Level Master in Innovation Strategy & Product in IED Milan, a professional faculty member at Bocconi EMiLUX, guest speaker at Bocconi MAFED and guest lecturer at Master in Design Engineering at Politecnico. Federico holds a Bachelor of Industrial Design degree from IED Milan.

Federico Ferretti

Federico is happiest where intuition, business and technology intersect. He believes that the best d...
Milan, Milan, Italy

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Federico Ferretti’s Email federico@midea.com.cn

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Federico Ferretti’s Location Milan, Milan, Italy

Federico Ferretti’s Current Industry Haier Europe Istituto Europeo Di Design

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Work Experience

Haier Europe

Head Of Milan Experience Design Centre

2020-11-01 00:00:00 - Present

Istituto Europeo Di Design

Scientific Coordinator and Full Professor at Master Innovation Strategy & Product

2011-01-01 00:00:00 - Present

Sda Bocconi

Visiting Professor in Design Innovation at MAFED and at EMiLUX

2015-01-01 00:00:00 - 2022-09-01 00:00:00

Midea

Founder and Head of Design Innovation Center

2017-06-01 00:00:00 - 2020-10-01 00:00:00

Continuum

Managing Director

2013-09-01 00:00:00 - 2016-11-01 00:00:00

Uno Uno

Co-founder and Innovation & Design Consultant

2010-04-01 00:00:00 - 2013-04-01 00:00:00

Seventh Sense

External Collaborator

2009-12-01 00:00:00 - 2010-03-01 00:00:00

Frog

Associate Creative Director

2009-01-01 00:00:00 - 2009-09-01 00:00:00

Ied Istituto Europeo Di Design

Adjunct Professor

2006-04-01 00:00:00 - 2006-06-01 00:00:00

Universita Iuav Di Venezia

Visiting Professor

2004-09-01 00:00:00 - 2004-12-01 00:00:00

Naba Nuova Accademia Di Belle Arti

Visiting Professor

2003-10-01 00:00:00 - 2004-06-01 00:00:00

Bts Design Innovation

Contract Product Designer

2001-06-01 00:00:00 - 2001-09-01 00:00:00

Paolo Villa Design

Contract Product Designer

2001-07-01 00:00:00 - 2001-09-01 00:00:00

Sumo Design

Product Designer

2000-01-01 00:00:00 - 2001-05-01 00:00:00

Italform

Toy Designer

1999-01-01 00:00:00 - 1999-12-01 00:00:00

Skills

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Languages

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FAQ About Federico Ferretti

Federico Ferretti is located at
Milan, Milan, Italy

Federico Ferretti is a Federico is happiest where intuition, business and technology intersect. He believes that the best design is the one that dissolves into behaviours and that questions are often longer-lasting than answers. He is the Head of Milan Experience Design Centre of Haier, the number one company globally in major appliances and the most valuable IoT ecosystem brand in the world. With his team he supervises, choreographs and envisions meaningful multi-categories experiences for Haier, Hoover and Candy. He was the Founder and Head of Milan Design Innovation Center for Midea, a Fortune 500 Company with one of the most comprehensive ranges in the home appliance industry. Federico is the former Managing Director of Continuum, one of the leading global design innovation consultancies at the beginning of the century where for more than 12 years he played a key role in leading both tactical and strategic innovation programs helping to wrap business scenarios around people's desires and dreams. He had excelled in the creation of innovative and meaningful concepts, products and services solutions for international clients such as Allsteel, Bic, Ceres, GM, NEC, Fastweb, Haier, Illy, Imetec, BTicino, Unilever, I-Robot, Medela, 3M, Sennheiser and Samsung. Prior to joining Continuum Milan Federico co-founded uno : uno designers studio, testing a simplified approach to product design and exploring the boundaries between process and persuasion with Italian companies and startup such as Moleskine, Artsana, Piaggio and OneTray. Previously he was Associate Creative Director at Frog, leading the ID team and focusing at the convergence of product design and digital interaction. In 1998 he started his design career as toy designer for Mattel- FischerPrice. Federico is an experienced lecturer on product design and design innovation matters, with participations to various educational venues. He conducted panels, conferences and design thinking workshop for companies and institutions around the world. He’s currently the Scientific Coordinator of the the 1st Level Master in Innovation Strategy & Product in IED Milan, a professional faculty member at Bocconi EMiLUX, guest speaker at Bocconi MAFED and guest lecturer at Master in Design Engineering at Politecnico. Federico holds a Bachelor of Industrial Design degree from IED Milan.

Federico Ferretti currently works in the Haier Europe | Istituto Europeo Di Design |

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Federico Ferretti has prior
experience in the following industries:
Sda Bocconi | Midea | Continuum | Uno Uno | Seventh Sense | Frog | Ied Istituto Europeo Di Design | Universita Iuav Di Venezia | Naba Nuova Accademia Di Belle Arti | Bts Design Innovation | Paolo Villa Design | Sumo Design | Italform

Federico Ferretti has the following professional experience:
Haier Europe | Istituto Europeo Di Design | Sda Bocconi | Midea | Continuum | Uno Uno | Seventh Sense | Frog | Ied Istituto Europeo Di Design | Universita Iuav Di Venezia | Naba Nuova Accademia Di Belle Arti | Bts Design Innovation | Paolo Villa Design | Sumo Design | Italform