Erik KroghJespersen Email & Phone Number | Highly analytical marketing leader with successful track record scaling acquisition channels for DTC startups from launch of initial GTM performance channels to scaling those channels at 8 figure annual run rates with a ROAS/ROI focus. Areas of expertise on web and mobile app conversion, Facebook/Instagram, Google, affiliate/SDK mobile networks, and developing target audiences and creatives to improve ROAS. 10+ years experience in growth marketing primarily focused on new user activation and early app experience including performance or marketing with Google search and Facebook ads, top of the funnel lead activation on web landing pages, and optimization of First Time User Experience (FTUE). I have diverse experience running growth marketing projects for mobile apps in gaming, social/telecom, and health care (Pocket Gems, Tango, Outcomes4Me), as well as, DTC for life insurance, sharing economy, and education startups (Ethos Life, SpotOn Parking, Galxyz). EXPERIENCE: - Online performance marketing strategy, product-market fit, launch - Performance and creative agency management - Hands-on ad platforms: Google, Facebook, LinkedIn, Apple Search, Comcast TV - Mobile ad networks: Ad Colony, Vungle, Unity - Direct Mail - Email/Push Marketing via Iterable - SEO for organic growth - Optimization for ROAS/ROI: targeting, messaging, product flows to improve LTV/CPA - Growth marketing, funnels, A/B testing, landing page optimization - Gaming, virtual goods, monetization, DAU, MAU, ARPU - Mobile fraud prevention: Machine, Adjust

Erik KroghJespersen

Highly analytical marketing leader with successful track record scaling acquisition channels for DTC...
57 Viaduct Navarro, Greenbrae, United States

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Erik KroghJespersen’s Email erik@galxyz.com

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Erik KroghJespersen’s Location 57 Viaduct Navarro, Greenbrae, United States

Erik KroghJespersen’s Current Industry Outcomes4me

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Work Experience

Outcomes4me

Head of Growth

2021-12-01 00:00:00 - Present

Outlier Org

Director, Performance Growth and Marketing

2021-08-01 00:00:00 - 2021-11-01 00:00:00

Ethos Life

Senior Performance Marketing Manager

2018-11-01 00:00:00 - 2021-07-01 00:00:00

Pocket Gems

Performance Marketing Manager

2017-05-01 00:00:00 - 2018-11-01 00:00:00

Galxyz

Product Manager, Growth

2016-06-01 00:00:00 - 2017-04-01 00:00:00

Tango

Growth Marketing, Product and Ads

2014-05-01 00:00:00 - 2016-06-01 00:00:00

Spoton Parking

Marketing

2013-08-01 00:00:00 - 2014-05-01 00:00:00

Nanosyn

Research Scientist/Project Leader

2008-05-01 00:00:00 - 2013-08-01 00:00:00

Pharmacofore

Associate Scientist

2007-01-01 00:00:00 - 2008-04-01 00:00:00

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Languages

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FAQ About Erik KroghJespersen

Erik KroghJespersen is located at
57 Viaduct Navarro, Greenbrae, United States

Erik KroghJespersen is a Highly analytical marketing leader with successful track record scaling acquisition channels for DTC startups from launch of initial GTM performance channels to scaling those channels at 8 figure annual run rates with a ROAS/ROI focus. Areas of expertise on web and mobile app conversion, Facebook/Instagram, Google, affiliate/SDK mobile networks, and developing target audiences and creatives to improve ROAS. 10+ years experience in growth marketing primarily focused on new user activation and early app experience including performance or marketing with Google search and Facebook ads, top of the funnel lead activation on web landing pages, and optimization of First Time User Experience (FTUE). I have diverse experience running growth marketing projects for mobile apps in gaming, social/telecom, and health care (Pocket Gems, Tango, Outcomes4Me), as well as, DTC for life insurance, sharing economy, and education startups (Ethos Life, SpotOn Parking, Galxyz). EXPERIENCE: - Online performance marketing strategy, product-market fit, launch - Performance and creative agency management - Hands-on ad platforms: Google, Facebook, LinkedIn, Apple Search, Comcast TV - Mobile ad networks: Ad Colony, Vungle, Unity - Direct Mail - Email/Push Marketing via Iterable - SEO for organic growth - Optimization for ROAS/ROI: targeting, messaging, product flows to improve LTV/CPA - Growth marketing, funnels, A/B testing, landing page optimization - Gaming, virtual goods, monetization, DAU, MAU, ARPU - Mobile fraud prevention: Machine, Adjust - Chartio, Heap, Amplitude, Shopify

Erik KroghJespersen currently works in the Outcomes4me |

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Erik KroghJespersen has prior
experience in the following industries:
Outlier Org | Ethos Life | Pocket Gems | Galxyz | Tango | Spoton Parking | Nanosyn | Pharmacofore

Erik KroghJespersen has the following professional experience:
Outcomes4me | Outlier Org | Ethos Life | Pocket Gems | Galxyz | Tango | Spoton Parking | Nanosyn | Pharmacofore